Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing pageviews, engagement and monetization. For these reasons, many key publisher metrics are trending downward. According to ComScore, digital publishers now see only 1.7 pageviews on average and just 3.8 minutes on-site per session.The good news is that the publishing industry has begun to align on a solution to the problem. Several leading publishers -- from Jeff Bezos at The Washington Post, to the New York Times' recent 2020 Report -- have identified visual, interactive storytelling as the right strategy to engage modern readers, who no longer wish to engage with longform text. Here's why.The power of rich media Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
Predictions that the e-reader is done seem to be everywhere. What do those forecasts really mean for the publishing industry? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-01 00:00:00 UTC ]
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Books do furnish a room, but according to many in the publishing industry, the fear is that emails, online video texts and tweets will prevent them being read. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-20 00:00:00 UTC ]
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The Amazon-Hachette dispute is a lot more nuanced than has been portrayed in much of the coverage. The retailing giant has its (sometimes anonymous) defenders in the publishing industry, and Hachette has its critics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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After finishing his first novel, The Expats, Chris Pavone decided he wanted to place his next thriller, The Accident (Crown, Mar.), in the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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You couldn’t find a more optimistic person than David Caron, owner and co-publisher of ECW Press, when it comes to the future of the publishing industry, and he is very proud of the company he’s been with for 10 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Ukraine's new government is considering withdrawing support for the publishing industry and eliminating tax and other benefits for publishers to save cash. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-24 00:00:00 UTC ]
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A snapshot of STM publishing in India, which represents 84% of the publishing industry's profits in the country, from this February's GLOBALOCAL conference. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-27 00:00:00 UTC ]
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2 years ago it was "nice to have" a mobile strategy for large and medium-sized companies. But today the reality is that a mobile strategy is a must-have for all businesses of all sizes. And the publishing industry is no exception. Toda ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-11 00:00:00 UTC ]
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CEO Marissa Mayer wants her company to copy the publishing industry for its "elegant" designs, "distinctive voice," and of course, our CPMs.In an overtly flashy keynote address to the packed CES crowd yesterday, Yahoo CEO Marissa Mayer presented the company's vertical move into online magazines.... Continue reading at Fast Company
[ Fast Company | 2014-01-09 00:00:00 UTC ]
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The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business... Continue reading at Fast Company
[ Fast Company | 2013-12-04 00:00:00 UTC ]
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With one of Slovenia's two major publishing conglomerates up for auction, the industry fears the worst; readers, meanwhile, have rallied around a surprise bestseller. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-19 00:00:00 UTC ]
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Brad Stone's The Everything Store: Jeff Bezos and the Age of Amazon (Bantam Press) has won... Continue reading at The Bookseller
[ The Bookseller | 2013-11-18 00:00:00 UTC ]
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I’m grateful to MacKenzie and to every other thoughtful reviewer who shares their perspectives on my book and on this remarkable story. – Bloomberg Businessweek reporter and Jeff Bezos biographer Brad Stone, responding to a one-star review of his new book from MacKenzie Bezos, Jeff Bezos’s wife.... Continue reading at AllThingsD
[ AllThingsD | 2013-11-05 00:00:00 UTC ]
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"I find way too many inaccuracies," MacKenzie Bezos writes in a critical Amazon.com review of a new book about the company her husband founded.The vast majority of the 45 Amazon.com customers who have reviewed Bloomberg Businessweek writer Brad Stone's new book, The Everything Store: Jeff Bezos... Continue reading at Fast Company
[ Fast Company | 2013-11-05 00:00:00 UTC ]
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The stage is set for the who's who of China's children's publishing industry and those interested in reaching the country's 230 million children under 16 years old. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-01 00:00:00 UTC ]
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From India to China, Brazil to Finland, find out what the publishing industry is talking about in our Friday Show Daily from the Frankfurt Book Fair 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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Watch our Frankfurt Book Fair video interviews with Peter Usborne (Usborne Books), Bob Campbell (Wiley), Jamie Byng (Canongate), Richard Nash (Small Demons), and other leading figures in the publishing industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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Ed Nawotka examines the publishing industry's changing relationship with data and how that might or might not impact the way publishers acquire and sell books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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Waterstones chief executive James Daunt and critic Alexandra Heminsley discuss the future of the publishing industry on 'Super Thursday'. Continue reading at BBC World
[ BBC World | 2013-10-10 00:00:00 UTC ]
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The publishing industry is in the midst of a rapid, tech-fueled period of change, but what does that change mean for the future of the business? That was the question posed to an opening panel at the 2013 Frankfurt Book Fair: What Is a Publisher Now? Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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