Lululemon Athletica uses science to reinvent the sports bra

When it comes to sports bras, the longstanding idea was to keep breast movement to a minimum during exercise, but Lululemon is turning that notion on its head. After two years of development, incorporating everything from advancements in neuroscience to behavioral psychology, the activewear firm... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2017-05-02 00:00:00 UTC ]

Other Publishing stories related to: 'Lululemon Athletica uses science to reinvent the sports bra'

The Study of Reality: On Trauma, Quantum Mechanics, and Writing Science Fiction

Before I dedicated my life to taking pot-shots at the nature of the universe—I mean, before I became a science fiction writer—I was a frightened child. Death scared me, but living was the constant terror. My father told me I had chosen this. I had come to him in a dream before I was born […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-14 08:53:04 UTC ]
More news stories like this | News stories tagged with: #quantum mechanics #father told #science fiction

9 Science Fiction Reads for Every Mood

Whether you're looking to belly laugh, contemplate the future of humanity, or dig into conspiracy theories, I have a sci-fi read for you! Continue reading at Book Riot

[ Book Riot | 2023-05-30 10:34:00 UTC ]
More news stories like this | News stories tagged with: #conspiracy theories #science fiction

New Science Fiction and Fantasy Books

New novels by Fonda Lee, Martha Wells, Nick Harkaway, Kelly Link and Emma Törzs. Continue reading at The New York Times

[ The New York Times | 2023-05-26 15:30:50 UTC ]
More news stories like this | News stories tagged with: #fantasy books #martha wells #nick harkaway #kelly link #science fiction

News Corp sports journalist Paul Kent faces court after being charged with assaulting ex-girlfriend

‘Embarrassed’ Daily Telegraph writer and Fox Sports host tells reporters outside court it is his turn in the spotlight of the ‘rugby league soap opera’Follow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp... Continue reading at The Guardian

[ The Guardian | 2023-05-17 07:00:21 UTC ]
More news stories like this | News stories tagged with: #latest updatesget #free app #faces charges #news corp

Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #company decided #big surprise #lulu

‘Too greedy’: mass walkout at global science journal over ‘unethical’ fees

Entire board resigns over actions of academic publisher whose profit margins outstrip even Google and AmazonMore than 40 leading scientists have resigned en masse from the editorial board of a top science journal in protest at what they describe as the “greed” of publishing giant Elsevier.The... Continue reading at The Guardian

[ The Guardian | 2023-05-07 07:00:16 UTC ]
More news stories like this | News stories tagged with: #editorial board #oxford university #college london #publishing giant #academic publisher

Love & Other Epic Adventures: Science Fiction Romance Books

Get your fill of space adventures, AI hunks, and shipworthy pairings with these science fiction romance books like The Red Scholar's Wake. Continue reading at Book Riot

[ Book Riot | 2023-04-28 10:36:00 UTC ]
More news stories like this | News stories tagged with: #space adventures #science fiction

'Harry Potter: Quidditch Champions' will take the Wizarding World's broomstick sports online

Just like that, a new Harry Potter game is on its way. On Monday, WB Games revealed Harry Potter: Quidditch Champions, a title the Hogwarts Legacy publisher is billing as a “fast-paced, competitive multiplayer” game that will be available on PC and consoles. According to the company, Unbroken... Continue reading at Engadget

[ Engadget | 2023-04-17 22:37:36 UTC ]
More news stories like this | News stories tagged with: #justice league #transphobic views #hogwarts legacy #harry potter

How governments are using science fiction to predict potential threats

Science fiction has always been good at predicting distant futures and now governments are turning to them to ward off possible threats. Continue reading at The Conversation

[ The Conversation | 2023-04-10 13:17:28 UTC ]
More news stories like this | News stories tagged with: #science fiction

The Best Science Fiction is Real: Realistic Sci-Fi to TBR

Red your way into the best realistic science fiction, ranging from well-known classics to lesser known gems. Continue reading at Book Riot

[ Book Riot | 2023-03-24 10:35:00 UTC ]
More news stories like this | News stories tagged with: #science fiction

Eric Brown, science fiction author and Guardian critic, dies aged 62

Writers, publishers and agents pay tribute to a warm, generous figure, author of more than 50 books ranging from SFF to crime to children’s literatureEric Brown, a prolific, award-winning author who published more than 50 novels, children’s books and short story collections, and who was the... Continue reading at The Guardian

[ The Guardian | 2023-03-23 13:58:10 UTC ]
More news stories like this | News stories tagged with: #west yorkshire #award-winning author #science fiction

Hitting the Books: How 20th century science unmade Newton's universe

Science is the reason you aren't reading this by firelight nestled cozily under a rock somewhere however, its practice significantly predates its formalization by Galileo in the 16th century. Among its earliest adherents — even before pioneering efforts of Aristotle — was Animaxander, the Greek... Continue reading at Engadget

[ Engadget | 2023-03-12 14:30:52 UTC ]
More news stories like this | News stories tagged with: #technological advances #penguin random house

9 of the Best New Science Fiction and Fantasy Books To Read In March 2023

This exciting mix of new science fiction and fantasy novels out in March 2023 will help you finish off the worst of the winter. Continue reading at Book Riot

[ Book Riot | 2023-03-09 11:34:00 UTC ]
More news stories like this | News stories tagged with: #fantasy books #fantasy novels #science fiction

We want and we fear emotions in our robots. Here's what science fiction can teach us about flashes of emotion from Bing

It is one thing to treat AI as a tool when it has no scope for emotion. It is quite another when AI has a full suite of emotional responses. Continue reading at The Conversation

[ The Conversation | 2023-03-05 19:19:51 UTC ]
More news stories like this | News stories tagged with: #science fiction

How NASA pulled off the DART mission, making science fiction a reality

In a test of planetary defense capabilities, NASA and Johns Hopkins Applied Physics Laboratory crashed a spacecraft to alter an object’s orbit. NASA is No. 17 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023. Explore the full list of companies that are reshaping... Continue reading at Fast Company

[ Fast Company | 2023-03-02 07:00:00 UTC ]
More news stories like this | News stories tagged with: #innovative companies #full list #dart mission #fast company #science fiction

Science Fiction Tried to Warn Us about AI. Or Did It?, by Tom Gammarino

Science Fiction Tried to Warn Us about AI. Or Did It?, by Tom Gammarino Essay [email protected] Wed, 03/01/2023 - 03:46 Photo by NASA / Unsplash “All our AI Frankenstein stories,” the author writes, “warn us that AI will destroy us, but far... Continue reading at World Literature Today

[ World Literature Today | 2023-03-01 09:46:57 UTC ]
More news stories like this | News stories tagged with: #best-case scenario #science fiction

A science fiction magazine closed submissions after being bombarded with stories written by ChatGPT

In a case of life (or something) imitating art, an award-winning publisher of science fiction says it’s being overrun with AI-generated work. Clarkesworld Magazine is no stranger to tales of artificial intelligence impacting society, but in a sad and wild case of life imitating art, the Hugo... Continue reading at Fast Company

[ Fast Company | 2023-02-21 09:59:00 UTC ]
More news stories like this | News stories tagged with: #stories written #award-winning publisher #science fiction

The Best Dark Academia in Science Fiction and Fantasy

Dark academia isn't just for mysteries and thrillers-- you can find all the dark academia vibes you crave in science fiction and fantasy too! Continue reading at Book Riot

[ Book Riot | 2023-01-12 11:38:00 UTC ]
More news stories like this | News stories tagged with: #science fiction

The Most Anticipated Science Fiction and Fantasy Books of 2023, According to Goodreads

Goodreads has released a list of its most anticipated science fiction and fantasy releases for 2023. Get your TBRs ready! Continue reading at Book Riot

[ Book Riot | 2023-01-11 18:35:26 UTC ]
More news stories like this | News stories tagged with: #fantasy books #science fiction