Lululemon Athletica uses science to reinvent the sports bra

When it comes to sports bras, the longstanding idea was to keep breast movement to a minimum during exercise, but Lululemon is turning that notion on its head. After two years of development, incorporating everything from advancements in neuroscience to behavioral psychology, the activewear firm... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2017-05-02 00:00:00 UTC ]

Other Publishing stories related to: 'Lululemon Athletica uses science to reinvent the sports bra'


8 New Science Fiction/Fantasy Releases from December to Add to Your TBR

Here are eight science fiction and fantasy new releases I am particularly excited to check out, and I think you should be too!  Continue reading at Book Riot

[ Book Riot | 2022-12-29 11:38:00 UTC ]
More news stories like this | News stories tagged with: #science fiction


10 Science Fiction Books by Black Women Writers

This past summer, an auntie of mine dusted off an old cardboard box of books from a cluttered storage unit, and handed me a slim blue and gold paperback with soft, slightly frayed corners and a creased spine by Octavia E. Butler. I had never read science fiction that featured a Black girl being... Continue reading at Electric Literature

[ Electric Literature | 2022-12-28 12:00:00 UTC ]
More news stories like this | News stories tagged with: #past summer #black girl #electric literature #science fiction


The Best Science Fiction and Fantasy of 2022

Pandemics, witchcraft, terrifying A.I.: speculative fiction that stood out in 2022. Continue reading at The New York Times

[ The New York Times | 2022-12-05 10:00:33 UTC ]
More news stories like this | News stories tagged with: #speculative fiction #science fiction


New Books About Sports

Thomas Beller’s tribute to playground basketball, Kelcey Ervick’s graphic memoir of her soccer days and the great Willie Horton’s baseball career. Continue reading at The New York Times

[ The New York Times | 2022-12-02 14:45:08 UTC ]
More news stories like this | News stories tagged with: #kelcey ervick #graphic memoir


England: ‘A (Very) Short History’ Wins the £25,000 Royal Society Science Book Prize

The paleontologist and evolutionary biologist Henry Gee wins the 2022 Royal Society Science Book Prize sponsored by Insight Investment. The post England: ‘A (Very) Short History’ Wins the £25,000 Royal Society Science Book Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-29 20:32:49 UTC ]
More news stories like this | News stories tagged with: #post england #short history #book prize


The Eerie Experience of Watching My Science Fiction Story Become Real

On May 13, I finally got to read my wayward science fiction story “It Is the Voice That Unnerves Me” in The Dread Machine. I had been submitting the story since the spring of 2019, and had thought many times about consigning it to the “retired” list. I knew every word, sentence and section break... Continue reading at Electric Literature

[ Electric Literature | 2022-10-20 11:05:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #science fiction


The UK’s £25,000 Royal Society Science Book Prize Names Its 2022 Shortlist

Five of the six titles on the UK's Royal Society Science Book Prize list are from independent publishers, two from Profile Books. The post The UK’s £25,000 Royal Society Science Book Prize Names Its 2022 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-27 08:47:37 UTC ]
More news stories like this | News stories tagged with: #independent publishers #profile books #book prize


Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital space #science fiction


4 witchy books from the world of science fiction and fantasy

Megan Giddings, Emily Lloyd Jones, Sangu Mandanna and Desideria Mesa add new twists to a popular subgenre. Continue reading at The Washington Post

[ The Washington Post | 2022-09-17 12:00:00 UTC ]
More news stories like this | News stories tagged with: #megan giddings #science fiction


Hitting the Books: Newfangled oceanographers helped win WWII using marine science

Lethal Tides tells the story of pioneering oceanic researcher Mary Sears and her leading role in creating one of the most important intelligence gathering operations of World War II. Languishing in academic obscurity and roundly ignored by her male colleagues, Sears is selected for command by... Continue reading at Engadget

[ Engadget | 2022-09-04 15:00:53 UTC ]
More news stories like this | News stories tagged with: #harpercollins


Quidditch is being renamed. But the sport will never lose its magic, say players

Three of the sport’s governing bodies recently announced that they’re officially changing the name to “quadball,” both out of trademark concerns and a desire to distance themselves from Harry Potter author J.K. Rowling in light of her... Continue reading at CBC

[ CBC | 2022-08-13 08:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter


The incredible feats and lonely life of sports legend Jim Thorpe

David Maraniss shows how the legendary athlete was celebrated, belittled and exploited. Continue reading at The Washington Post

[ The Washington Post | 2022-08-12 10:00:27 UTC ]
More news stories like this |


One of the Earliest Science Fiction Utopias Was a Protest Against Patriarchy

Solar power. The end of war. Gender role reversal. Dirigibles. First published in 1905, Rokeya Hossain’s short story “Sultana’s Dream” is steampunk avant la lettre, strikingly advanced in its critique of patriarchy, conflict, conventional kinship structures, industrialization, and the... Continue reading at Electric Literature

[ Electric Literature | 2022-08-08 11:00:00 UTC ]
More news stories like this | News stories tagged with: #patriarchy appeared #natural world #contemporary world #electric literature #science fiction


Let’s talk about science fiction and horror by new, promising writers

In our final column for The Post, we revisit books we have savored and many more we hope to read. Continue reading at The Washington Post

[ The Washington Post | 2022-08-04 12:00:00 UTC ]
More news stories like this | News stories tagged with: #promising writers #final column #science fiction


New Science Fiction and Fantasy Novels

Three new books, from epic fantasy to biological thriller, consider an age-old question. Continue reading at The New York Times

[ The New York Times | 2022-08-01 18:00:06 UTC ]
More news stories like this | News stories tagged with: #fantasy novels #epic fantasy #science fiction


Fun, Feel-Good, & Empowering Middle Grade and YA Science Fiction and Fantasy

These middle grade and young adult science fiction and fantasy books are empowering and fun, and will provide the best light-hearted escape, like The Lost Ryū by Emi Watanabe Cohen. Continue reading at Book Riot

[ Book Riot | 2022-07-20 10:33:00 UTC ]
More news stories like this | News stories tagged with: #fantasy books #middle grade #lost ryū #science fiction


The Layer Cake of Science Fiction: A Sub-Genre Primer

Like our universe, the science fiction genre is constantly expanding. Here is a sampling of the seemingly endless list of its subgenres. Continue reading at Book Riot

[ Book Riot | 2022-07-18 10:40:00 UTC ]
More news stories like this | News stories tagged with: #constantly expanding #science fiction


She overcame bias as a woman in science. Her memoir is testimony.

Lindy Elkins-Tanton, lead scientist for NASA’s Psyche mission, describes challenges and successes in “A Portrait of the Scientist as a Young Woman.” Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2022-07-14 20:06:29 UTC ]
More news stories like this | News stories tagged with: #young woman #lindy elkins-tanton #memoir


‘Invisible Things’ is a science fiction novel with an eye on the now

Mat Johnson’s latest book delivers a biting satire of American politics and class issues — from the vantage point of outer space. Continue reading at The Washington Post

[ The Washington Post | 2022-06-22 13:00:32 UTC ]
More news stories like this | News stories tagged with: #american politics #vantage point #outer space #science fiction


Outer Sight: The Best Science Fiction Books You’ve Never Heard of

These hidden gems are all great works of imagination set near and far that you need to add to your TBR ASAP. Continue reading at Book Riot

[ Book Riot | 2022-06-15 10:36:00 UTC ]
More news stories like this | News stories tagged with: #hidden gems #tbr asap #science fiction