Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. One year later Good morning! We have now been living with the threat of the coronavirus for more than a year. Yesterday marked the one-year anniversary of the World Health Organization declaring the virus a global pandemic, which has resulted in nearly 530,000 deaths and 29 million COVID-19 cases in the U.S., along with nearly 10 million lost jobs as businesses closed up. But things are taking a turn for the better. As of Wednesday, the U.S. has reported fewer than 400,000 new coronavirus cases a week, a number not seen since October, and increasing numbers of people are getting vaccinated. To encourage Americans to get vaccinated, the families of living past presidents—the Obamas, Clintons, Bushes and Carters—came together on the one-year anniversary in two new PSAs from the Ad Council, by creative agency group SJR and Pereira O’Dell. One year ago today, Ad Age began tracking the marketing industry's hour-by-hour response to the pandemic in this blog. We documented moves like Coors Light halting its "Official Beer of 'Working' Remotely" March Madness campaign. The tournament was later canceled and working remotely, of course, took on a whole new meaning. The advertising world was forced to close offices, stop agency reviews and halt campaigns. As the... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-03-12 11:00:00 UTC ]
News tagged with: #day campaign #tote bags #staying safe #cmo strategy #newsletters galore #corporate subscriptions #@adage #—including access #digital content

Other Publishing stories related to: 'Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call'

With New Plan, APP Works to Win Back Customers

After announcing in early February that it had discontinued sourcing paper from threatened Indonesian rainforests, a representative of Singapore-based Asia Pulp & Paper (APP) was at the International Toy Fair Show in New York last week to explain the policy to toy companies and children’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Bestselling author riles many, calling libraries 'no longer relevant'

British writer Terry Deary, author of the 'Horrible Histories' children's series, says that libraries have 'had their day' and that there is no 'entitlement to read books for free.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-15 00:00:00 UTC ]
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Fiercest Book Critic of 2012? Camilla Long Had The Year’s Sharpest Hatchet

The Guardian called it: "Camilla Long’s comprehensive shredding of Rachel Cusk’s memoir of her divorce, Aftermath has won her the Hatchet Job of the Year award.” Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guardian called #rachel cusk #hatchet job

OUP title wins Political Book of the Year

The Day Parliament Burned Down has been named political book of the year at the Political Book... Continue reading at The Bookseller

[ The Bookseller | 2013-02-07 00:00:00 UTC ]
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Daunt: 'Two years' to transform Waterstones

Waterstones managing director James Daunt has said it will take two years to transform the chain... Continue reading at The Bookseller

[ The Bookseller | 2013-02-04 00:00:00 UTC ]
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Google backs French digital publishing innovation initiative with €60 million incentive

Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget

[ Engadget | 2013-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #contentious relationship #increase revenues #publishing houses #digital offerings #search giant #cultural center #bottom line

Pageturner Prize 2013 calls for submissions

The Tibor Jones Pageturner Prize 2013 is calling for entries. The winner of the biennial prize... Continue reading at The Bookseller

[ The Bookseller | 2013-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biennial prize

Mantel wins Costa Book of the Year

Hilary Mantel wins the prestigious literary prize the Costa Book of the Year for her novel Bring Up the Bodies. Continue reading at BBC News

[ BBC News | 2013-01-30 00:00:00 UTC ]
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Hilary Mantel wins Costa Book of the Year

Hilary Mantel has won the Costa Book of the Year for her Man Booker-winning novel Bring Up the... Continue reading at The Bookseller

[ The Bookseller | 2013-01-30 00:00:00 UTC ]
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Macmillan tests selling ebooks to libraries in two-year stretches

Major publishers are taking wildly different approaches to resolving the woes surrounding ebook lending at libraries: they're experimenting with both the short-yet-cheap subscription as well as an expensive option to pay only once for perpetual use. Sure enough, we're now seeing the middle road.... Continue reading at Engadget

[ Engadget | 2013-01-26 00:00:00 UTC ]
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RoNA Romantic Novel of the Year shortlists

Katie Fforde (pictured), Jenny Colgan and Kate Morton are among the authors featuring on the... Continue reading at The Bookseller

[ The Bookseller | 2013-01-23 00:00:00 UTC ]
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The Roger Smith Cookbook Conference, Year Two

The conference looks to explore many of the issues surrounding the past, present and future of cookbooks and recipe content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-22 00:00:00 UTC ]
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A Look at a Year of Bestsellers

No one would have been able to predict at the start of 2012 that a BDSM erotic romantic trilogy—Fifty Shades—would set new records for book sales and change/spice up what women worldwide would admit to be reading, many for the first time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-14 00:00:00 UTC ]
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‘The Hobbit’ on Top; ‘Fifty Shades’ Is Back

J.R.R. Tolkien’s The Hobbit continues as the #1 book on social media, according to CoverCake, a company that uses analytical tools to track what’s trending on social media, its popularity obviously being driven by the movie. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-04 00:00:00 UTC ]
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My New Year’s Resolution is to Dump Amazon, And Why I’ll Fail

For long-time ebook buyers indoctrinated in Amazon's convenient ecosystem, trying to make the switch to a competitor can lead to frustration and disappointment. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-02 00:00:00 UTC ]
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Print book sales soar to three-year high

Sales of printed books soared to a three-year high in the UK last week as shoppers flooded the... Continue reading at The Bookseller

[ The Bookseller | 2012-12-28 00:00:00 UTC ]
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Bookshop numbers halved in seven years, says research

Bookshops in the UK have halved in seven years, while consumers spent £261 million on e-... Continue reading at The Bookseller

[ The Bookseller | 2012-12-27 00:00:00 UTC ]
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2012: the year of self-publishing

The most recent sign that self-publishing is on the rise? New York Times book critic Michiko Kakutani chose a self-released book as one of her favorite titles of the year. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-21 00:00:00 UTC ]
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You Have Two, Maybe Three Years...

At a small, invitation-only meeting convened late last month in the Netherlands by the International Federation of Library Associations (IFLA), I joined some 25 key thinkers, primarily from Europe and the U.S., for an exhausting, engrossing three days of debate. But after many hours of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-14 00:00:00 UTC ]
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