Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. One year later Good morning! We have now been living with the threat of the coronavirus for more than a year. Yesterday marked the one-year anniversary of the World Health Organization declaring the virus a global pandemic, which has resulted in nearly 530,000 deaths and 29 million COVID-19 cases in the U.S., along with nearly 10 million lost jobs as businesses closed up. But things are taking a turn for the better. As of Wednesday, the U.S. has reported fewer than 400,000 new coronavirus cases a week, a number not seen since October, and increasing numbers of people are getting vaccinated. To encourage Americans to get vaccinated, the families of living past presidents—the Obamas, Clintons, Bushes and Carters—came together on the one-year anniversary in two new PSAs from the Ad Council, by creative agency group SJR and Pereira O’Dell. One year ago today, Ad Age began tracking the marketing industry's hour-by-hour response to the pandemic in this blog. We documented moves like Coors Light halting its "Official Beer of 'Working' Remotely" March Madness campaign. The tournament was later canceled and working remotely, of course, took on a whole new meaning. The advertising world was forced to close offices, stop agency reviews and halt campaigns. As the... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-03-12 11:00:00 UTC ]
News tagged with: #day campaign #tote bags #staying safe #cmo strategy #newsletters galore #corporate subscriptions #@adage #—including access #digital content

Other Publishing stories related to: 'Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call'

Publishers in the UK are Expecting Digital Revenues to Increase by 15% This Year

Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #increased role

Arthur Frommer takes brand back from Google, will keep guidebooks going

The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats,... Continue reading at Engadget

[ Engadget | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continue publishing #print formats #full statement #image credit

Amber Books Marks 15 Years

Amber Books, an independent publisher specializing in nonfiction titles for the African-American market, marked its 15th anniversary in February by winning an NAACP Image Award in the Youth/Teen category for publishing Gregory Reed’s book, Obama Talks Back: Global Lessons—A Dialogue with... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nonfiction titles #15th anniversary

Random hails 'most successful year of all time'

Random House enjoyed a record year in 2012, with worldwide sales up 23% and profits up by 76%. In... Continue reading at The Bookseller

[ The Bookseller | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #successful year #record year #worldwide sales

Books on Call on the road

Bookstores may be closing right and left under the ebook onslaught, but a sort of traveling bookstore came back to life earlier this month with the launch of Books on Call NYC.The company, which sells books at author readings and other events, is the successor to Mobile Libris, which shut down... Continue reading at Crains New York

[ Crains New York | 2013-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook onslaught #casting director #—matthew flamm

Bologna Children’s Book Fair Celebrates 50 Years

A preview of the 50th Bologna Book Fair includes the TOC Bologna program, Sweden as the Guest of Honor Country, and a list of award winners recognized during the fair. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children #honor country

Anniversary 'Rats' edition next year

Pan Macmillan is to release a special collector's edition of the late James Herbert's... Continue reading at The Bookseller

[ The Bookseller | 2013-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan

Exceptional Women in Publishing Event Enters Fifth Year

EWIP's annual Exceptional Women in Publishing conference was held earlier this month in San Fancisco. The event marked its fifth anniversary, while the organization itself notched its fifteenth year in operation. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifteenth year #publishing conference

One Year of Translating, Selling Swedish Literature Direct

Stockholm Text, a young publishing house translating and publishing Swedish literature in English, share lessons learned from their first year in business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stockholm text

W H Smith bites back over Dale speech

W H Smith has defended its record on book marketing promotions, after being accused by Biteback... Continue reading at The Bookseller

[ The Bookseller | 2013-03-15 00:00:00 UTC ]
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Agents call for licensing model shift

Basic book contracts should grant a fixed-term licence in a book rather than rights for the... Continue reading at The Bookseller

[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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Sixty Years of Sterling Wisdom from the “Lord of Publishing”

Legendary literary agent Sterling Lord shares wisdom from his 60 years in publishing and reflects the current business, which he says is more like selling appliances than art. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Time Warner spinning off Time Inc. magazine biz this year

Time Warner Inc. will spin off its magazine business later this year, turning the nine-decade-old publisher of Time, People and Sports Illustrated into a separate publicly held company.The board authorized management to proceed with the plan after a review of options, the New York-based media... Continue reading at Crains New York

[ Crains New York | 2013-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishing #controlling stake #advertising executive

Bologna at 50: Looking Back, Forging Ahead

For many children's book industry professionals around the globe, a trip to the Bologna Children's Book Fair has become a familiar, and always welcome, rite of spring. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children #forging ahead #book fair

Human Events to Shutter Newspaper After 70 Years

Human Events, the venerable Washington-based conservative newspaper, will cease publishing its weekly print edition after nearly 70 years but will continue to operate its popular websites, the publisher announced Wednesday. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular websites #publisher announced

Infographic: A Five-Year Look at Magazine Editorial Salaries

Every year FOLIO: conducts a nationwide survey with mid and executive-level editors. The survey maps out salary ranges across a number of demographics including gender, age, location, company size, education and more. The infographic below provides an interactive breakdown on several key trends... Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company size #key trends

Profits fall at Penguin in 'momentous' year

The Penguin Group saw a 1% rise in sales to £1.05bn in 2012 (£1.04bn in 2011).... Continue reading at The Bookseller

[ The Bookseller | 2013-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin group #profits fall #1% rise

Barnes & Noble 'founder' pondering bid to buy back retail business, hive off Nook Media

Just 12 hours after (already denied) rumors circulated that Barnes & Noble may ditch its Nook business, the company has had to make an announcement concerning its retail division. Thanks to SEC regulations, the company has had to 'fess up that majority shareholder and "founder*" Leonard... Continue reading at Engadget

[ Engadget | 2013-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #majority shareholder #leonard riggio #book chain

Six books compete for the prize of Oddest Book Title of the Year

The Bookseller magazine will be giving out the award for the thirty-fifth year in a row, with competitors including 'Goblinproofing One's Chicken Coop' and 'How To Sharpen Pencils.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller magazine #chicken coop