Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  One year later Good morning! We have now been living with the threat of the coronavirus for more than a year. Yesterday marked the one-year anniversary of the World Health Organization declaring the virus a global pandemic, which has resulted in nearly 530,000 deaths and 29 million COVID-19 cases in the U.S., along with nearly 10 million lost jobs as businesses closed up. But things are taking a turn for the better. As of Wednesday, the U.S. has reported fewer than 400,000 new coronavirus cases a week, a number not seen since October, and increasing numbers of people are getting vaccinated. To encourage Americans to get vaccinated, the families of living past presidents—the Obamas, Clintons, Bushes and Carters—came together on the one-year anniversary in two new PSAs from the Ad Council, by creative agency group SJR and Pereira O’Dell. One year ago today, Ad Age began tracking the marketing industry's hour-by-hour response to the pandemic in this blog. We documented moves like Coors Light halting its "Official Beer of 'Working' Remotely" March Madness campaign. The tournament was later canceled and working remotely, of course, took on a whole new meaning. The advertising world was forced to close offices, stop agency reviews and halt campaigns. As the... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-03-12 11:00:00 UTC ]
News tagged with: #day campaign #tote bags #staying safe #cmo strategy #newsletters galore #corporate subscriptions #@adage #—including access #digital content

Other Publishing stories related to: 'Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call'


Happy birthday, Harry Potter! A look back at Harry's special days

The birthday of Harry Potter falls on July 31 (which also happens to be the birthday of J.K Rowling). In the Potter universe, the days are usually eventful ones. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-01 00:00:00 UTC ]
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Barnes & Noble reports it overstated losses in past years

Barnes & Noble says it lost less money than it previously reported during the past two years. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past years #barnes noble #previously reported


25 Years Later, Neil Gaiman's Sandman</em> Returns With a Prequel

This October, Neil Gaiman's Sandman is returning to comic book shops with a prequel series titled Sandman: Overture.     Continue reading at Wired

[ Wired | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neil gaiman


Cuckoo's Calling sales soar 41,000%

Sales of J K Rowling's pseudonymous novel, The Cuckoo's Calling (Little, Brown), rocketed... Continue reading at The Bookseller

[ The Bookseller | 2013-07-23 00:00:00 UTC ]
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Call for Stories: Publishing Perspectives’ Frankfurt Book Fair Show Dailies

Publishing Perspectives will again publish print editions during the Frankfurt Book Fair. We’re looking for interesting stories that can both inform and delight. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
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Galbraith reprint 'in shops by Friday'

Little, Brown has said printer Clays is "working around the clock" on Robert Galbraith/... Continue reading at The Bookseller

[ The Bookseller | 2013-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printer clays #robert galbraith/


Williams' Book Store in San Pedro to close after 104 years

Williams' Book Store is considered by some to be the oldest continuously operating bookstore in Los Angeles. It stands to be the latest casualty in a business that has been moving increasingly online.As a little girl, Anne Gusha walked into and was charmed by Williams' Book Store in San Pedro.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest casualty


Amazon Kindle tops yearly Japan e-reader sales five months after launch

Amazon.com's Kindle e-reader has dominated the competition in Japan since its launch last year, according to new research, showing the company's low pricing and powerful brand may have overcome its late entrance into the market. The Kindle accounted for 38.3 percent of the e-reader market in... Continue reading at PC World

[ PC World | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #officially launched #kindle e-reader #low pricing #powerful brand #official start


Hearst to test Dr. Oz magazine next year

Hearst Magazines plans to publish two test issues of a new lifestyle magazine with celebrity physician Dr. Mehmet Oz in the first quarter of 2014, the company said today.The company plans to distribute about 350,000 copies of the first issue to newsstands and another 450,000 to certain... Continue reading at Crains New York

[ Crains New York | 2013-06-25 00:00:00 UTC ]
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Wiley positive after &#039;disappointing&#039; year

Wiley reported adjusted revenue growth of 1% to $1.72bn in its 2013 fiscal after stripping out... Continue reading at The Bookseller

[ The Bookseller | 2013-06-19 00:00:00 UTC ]
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Why Did the Word “Paperback” Precede “Hardback” by 100 Years?

Why did the word 'paperback' appear one hundred years earlier than 'hardback,' when hardbacks had been around much longer? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-18 00:00:00 UTC ]
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Philip Pullman Calls for UK Authors to Be Paid for Digital Library Loans

In the UK, authors are paid by the government when their physical books are borrowed (around 6p per loan), but digital titles are not yet a part of that agreement. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk authors #physical books #digital titles


CILIP rebrand meeting pushed back

A general meeting to discuss plans for CILIP, the Chartered Institute of Librarians and... Continue reading at The Bookseller

[ The Bookseller | 2013-06-12 00:00:00 UTC ]
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Throwing Muses &#039;coup&#039; for The Friday Project

HarperCollins imprint The Friday Project is to release a physical edition of the new album from... Continue reading at The Bookseller

[ The Bookseller | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #friday project #harpercollins imprint #physical edition


Is this the worst book of the year?

There are so many things wrong with the new book The MILF Diet by former Whole Foods chef Jessica Porter it's difficult to know where to begin. But its name is probably the most glaring so let's dive in there. Continue reading at Stuff

[ Stuff | 2013-06-03 00:00:00 UTC ]
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ALLi calls on trade to &#039;open up&#039;

The Alliance of Independent Authors (ALLi) has launched a campaign to encourage literary and book... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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Blackwell’s plans expansion this year

Blackwell’s plans to expand its store portfolio this year, starting with a site at Derby... Continue reading at The Bookseller

[ The Bookseller | 2013-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #store portfolio


Digital Pioneer Goes Back to Print: No Ebook of Stephen King’s Latest

Despite his early support for ebooks, Stephen King latest novel, Joyland will be published in print only, with no digital version anticipated. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king #early support


DOJ Filing Calls Apple "Ringmaster" of E-Book Pricing Rise

The gist: "Apple knew that the plan it was proposing involved a ‘dramatic business change’ for publisher defendants." Continue reading at AllThingsD

[ AllThingsD | 2013-05-15 00:00:00 UTC ]
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US court backs Google book plans

A US federal appeals court has questioned the reasoning behind a class-action lawsuit against Google over its effort to digitise millions of books, suggesting that many authors could benefit from the project. Continue reading at Stuff

[ Stuff | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #class-action lawsuit