Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. One year later Good morning! We have now been living with the threat of the coronavirus for more than a year. Yesterday marked the one-year anniversary of the World Health Organization declaring the virus a global pandemic, which has resulted in nearly 530,000 deaths and 29 million COVID-19 cases in the U.S., along with nearly 10 million lost jobs as businesses closed up. But things are taking a turn for the better. As of Wednesday, the U.S. has reported fewer than 400,000 new coronavirus cases a week, a number not seen since October, and increasing numbers of people are getting vaccinated. To encourage Americans to get vaccinated, the families of living past presidents—the Obamas, Clintons, Bushes and Carters—came together on the one-year anniversary in two new PSAs from the Ad Council, by creative agency group SJR and Pereira O’Dell. One year ago today, Ad Age began tracking the marketing industry's hour-by-hour response to the pandemic in this blog. We documented moves like Coors Light halting its "Official Beer of 'Working' Remotely" March Madness campaign. The tournament was later canceled and working remotely, of course, took on a whole new meaning. The advertising world was forced to close offices, stop agency reviews and halt campaigns. As the... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-03-12 11:00:00 UTC ]
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For the past decade the American Booksellers Association has been warning about the need for succession plans and the graying of booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
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Ever since Hearst Corp. sold William Morrow to News Corp. in 1999, its book publishing activities have focused on partnering with different houses to publish books based on content from its magazines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
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More than 1,000 library staff will lose their jobs in the next 12 months, according to a new... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Publishers Weekly faces controversy after naming 'Fifty Shades of Grey' author E L James 'Publishing Person of the Year' for 2012. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-12-04 00:00:00 UTC ]
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Even though Thanksgiving came early this year, big box retailers, national chains, and online sellers began the Christmas season even earlier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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A “beautifully designed” debut cookery book by London restaurateur Russell Norman has... Continue reading at The Bookseller
[ The Bookseller | 2012-11-30 00:00:00 UTC ]
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#waterstones book
Politicians have backed the Reading Agency's Six Book Challenge in an attempt to improve... Continue reading at The Bookseller
[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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Publishers are planning to celebrate the life and work of Sylvia Plath on the 50th anniversary of... Continue reading at The Bookseller
[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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Publishers have joined retailers for the first time in offering customers up to 50% off books as... Continue reading at The Bookseller
[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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Penguin has bought the Puffin Book Club back from The Book People. The club was originally... Continue reading at The Bookseller
[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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Tim Godfray, chief executive of the Booksellers Association, has backed the stance taken by House... Continue reading at The Bookseller
[ The Bookseller | 2012-11-16 00:00:00 UTC ]
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Jamie Oliver's new cookbook has climbed to the top of the official book charts, scoring the... Continue reading at The Bookseller
[ The Bookseller | 2012-11-15 00:00:00 UTC ]
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The Audit Bureau of Circulations in the US has become the first member of IFABC to change its name in an attempt to better reflect the changes sweeping across the publishing business in the digital age, opting for the Alliance for Audited Media. Continue reading at Media Week
[ Media Week | 2012-11-15 00:00:00 UTC ]
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Scholastic is donating a million books and offering free online resources to those children and teachers affected by Superstorm Sandy. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-13 00:00:00 UTC ]
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Penguin Press title Private Empire: ExxonMobil and American Power has won the Financial... Continue reading at The Bookseller
[ The Bookseller | 2012-11-02 00:00:00 UTC ]
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According to a study released recently by the Pew Research Center, 60% of Americans aged 16-29 still use their public library, and 83% read a book in the past year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-02 00:00:00 UTC ]
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It’s no secret that the job description for newspaper publishers is evolving, often on a day-to-day basis. As readers and advertisers are presented with an increasing number of outlets to direct their attention and dollars, newspapers have ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-31 00:00:00 UTC ]
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A debut novel translated from French is among the six titles shortlisted for the inaugural... Continue reading at The Bookseller
[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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Celebrating 20 years, Beirut's Francophone Book Fair will honor the Goncourt Academy and launch a new book prize, despite recent escalated violence in the city. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
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