Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  One year later Good morning! We have now been living with the threat of the coronavirus for more than a year. Yesterday marked the one-year anniversary of the World Health Organization declaring the virus a global pandemic, which has resulted in nearly 530,000 deaths and 29 million COVID-19 cases in the U.S., along with nearly 10 million lost jobs as businesses closed up. But things are taking a turn for the better. As of Wednesday, the U.S. has reported fewer than 400,000 new coronavirus cases a week, a number not seen since October, and increasing numbers of people are getting vaccinated. To encourage Americans to get vaccinated, the families of living past presidents—the Obamas, Clintons, Bushes and Carters—came together on the one-year anniversary in two new PSAs from the Ad Council, by creative agency group SJR and Pereira O’Dell. One year ago today, Ad Age began tracking the marketing industry's hour-by-hour response to the pandemic in this blog. We documented moves like Coors Light halting its "Official Beer of 'Working' Remotely" March Madness campaign. The tournament was later canceled and working remotely, of course, took on a whole new meaning. The advertising world was forced to close offices, stop agency reviews and halt campaigns. As the... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-03-12 11:00:00 UTC ]
News tagged with: #day campaign #tote bags #staying safe #cmo strategy #newsletters galore #corporate subscriptions #@adage #—including access #digital content

Other Publishing stories related to: 'Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call'


'12 Years a Slave': Would it be a good classroom teaching tool?

Not only is the memoir by Solomon Northup now an Oscar-nominated film, but director Steve McQueen is encouraging schools to use the book as part of their units on slavery and the Civil War. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-20 00:00:00 UTC ]
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Alan Yentob: 'The BBC can't compete with its hands tied behind its back'

BBC's creative director on his closeness to Tony Hall, competition from rivals like Google – and his plan for more appsAlan Yentob is having his picture taken on a staircase overlooking the vast BBC newsroom at New Broadcasting House and telling me about the flooding at his house in Somerset... Continue reading at The Guardian

[ The Guardian | 2014-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #loyal audience #major project #social housing


TV Choice sales hit five-year high as it benefits from closure of TV Pick

Listings magazine, which is the most popular paid-for title in UK, reported an average weekly sale of 1,374,813TV Choice has increased sales to a five-year high of almost 1.4 million, the biggest beneficiary among listings magazines from the demise of Richard Desmond's short-lived TV Pick.H... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
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The Hatchet Job of the Year doesn't cut it | Alex Clark

This celebration of bookish snark, won by AA Gill for his Morrissey assault, is less daring and less worthy than it thinksIt's the middle of a wet, wet winter, unaccountably you haven't shed the pounds or learnt the cello as per the optimism of 1 Jan, and to make matters even worse, Valentine's... Continue reading at The Guardian

[ The Guardian | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve joined #feel great


Hatchet Job of the Year goes to AA Gill for Morrissey broadside

Sunday Times critic honoured for 'expert caning' of rock star's autobiography"A cacophony of jangling, misheard and misused words … a sea of Stygian self-justification and stilted self-conscious prose … " AA Gill's caustic review of Morrissey's Autobiography has been named the Hatchet Job of the... Continue reading at The Guardian

[ The Guardian | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael cunningham


Religion Update February 2014: Looking Back, Looking Ahead

Despite mixed fortunes in 2013 in a category that might be feeling digital disruption more than any other, publishers of Christian and inspirational fiction remain optimistic as they look to the coming year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mixed fortunes #coming year


Why this year's Vanity Fair Hollywood Issue cover is a great leap forward

The annual showbiz gatefold tableau, an Annie Leibovitz shot of the cream of the film world wearing funny-looking clothes, has finally overcome its past shortcomingsAwards season breaks into a gallop with the first peek at Vanity Fair's Hollywood Issue, second only to the Superbowl as an annual... Continue reading at The Guardian

[ The Guardian | 2014-02-04 00:00:00 UTC ]
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Who are the Next Generation of Good Housekeepers? New Editor Looks to Update 129-Year-Old Magazine

Good Housekeeping is a monster brand for parent company Hearst. The 129-year-old magazine is among its largest in terms of revenue, with more than 4.4 million subscribers. Consumers place enormous trust in the Good Housekeeping Seal. Continue reading at AdAge.com Continue reading at Advertising Age

[ Advertising Age | 2014-02-04 00:00:00 UTC ]
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Rowman & Littlefield Has Record Year

Sales at academic and professional publisher Rowman & Littlefield rose 8% in 2013, to $51 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-04 00:00:00 UTC ]
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Facebook: 10 years of social networking, in numbers

Ten years today, the social networking giant has notched up some interesting numbers along the way• How Facebook became the world's biggest social network1.23bn monthly usersBy the end of 2013, Facebook boasted 1.23bn monthly active users worldwide, adding 170m in just one year. According to... Continue reading at The Guardian

[ The Guardian | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #family guy #$1bn #mobile advertising


10 New Books You Need to Read This Year

From biographies to technical studies and step-by-step guides, here are 10 books that you should look for in the next few months.Of course, we think you can learn a lot online. But, if you're looking to take a deeper dive, there is often no substitute for the kind of thoughtful analysis you can... Continue reading at Fast Company

[ Fast Company | 2014-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deeper dive #great book


Nathan Filer wins Costa Book of the Year

First-time novelist Nathan Filer has won the £30,000 Costa Book of the Year award for his... Continue reading at The Bookseller

[ The Bookseller | 2014-01-28 00:00:00 UTC ]
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Study of greatness for The Friday Project

The Friday Project has bought a book by journalist and author Chris Wright, in a deal for world... Continue reading at The Bookseller

[ The Bookseller | 2014-01-27 00:00:00 UTC ]
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Dutton Marks 150 Years of Publishing

About two years ago, a friend of Brian Tart, publisher of Dutton, gave him a copy of Seventy-Five Years, or the Joys and Sorrows of Publishing and Selling Books at Duttons from 1852–1927. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brian tart #selling books


Is 2014 the year of the woman writer?

Advocates for women writers – working to counter what is seen as bias towards males in the literary community – suddenly seem to be everywhere. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #woman writer #women writers #literary community


Fox Is Bringing Metaphysics Back to the Masses With a Reboot of Cosmos

It’s an early January afternoon on the Upper West Side, just days after the Earth began heaving itself along on yet another elliptical voyage around the sun, and a polar vortex has stupefied New York with an interstellar chill. With about two hours of daylight left, sinuses are rimed with... Continue reading at AdWeek

[ AdWeek | 2014-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #colbert report #bill maher #considerable amount


Hodder pulls back on Keenan memoir

Hodder has said it has "decided not to further distribute…in its current form"... Continue reading at The Bookseller

[ The Bookseller | 2014-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #current form


Wall Street Beat: VC money pours back into Internet companies

Venture capitalists poured more money into Internet companies last year than they have since the dot-com bust, according to a survey published Friday.Internet companies in the U.S. took in US$7.1 billion from VCs in 1,059 deals in 2013, the highest level of Internet investment in terms of... Continue reading at PC World

[ PC World | 2014-01-18 00:00:00 UTC ]
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From page to screen and back again

Movie tie-ins for '12 Years a Slave,' 'Philomena,' 'The Wolf of Wall Street' and other films give their namesake books — including one from 1853 — a second life. The memoir "12 Years A Slave" was published in 1853, a year after Harriet Beecher Stowe's classic, "Uncle Tom's Cabin."     Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-01-18 00:00:00 UTC ]
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Most writers earn less than £600 a year, survey reveals

Figures show the vast majority of authors, both traditionally and self-published, are struggling to make a living from their workThe publishing industry has never been so sharply divided. In the week when the erotica writer Sylvia Day signed a staggering eight-figure two-book deal with St... Continue reading at The Guardian

[ The Guardian | 2014-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conservative estimate