Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  One year later Good morning! We have now been living with the threat of the coronavirus for more than a year. Yesterday marked the one-year anniversary of the World Health Organization declaring the virus a global pandemic, which has resulted in nearly 530,000 deaths and 29 million COVID-19 cases in the U.S., along with nearly 10 million lost jobs as businesses closed up. But things are taking a turn for the better. As of Wednesday, the U.S. has reported fewer than 400,000 new coronavirus cases a week, a number not seen since October, and increasing numbers of people are getting vaccinated. To encourage Americans to get vaccinated, the families of living past presidents—the Obamas, Clintons, Bushes and Carters—came together on the one-year anniversary in two new PSAs from the Ad Council, by creative agency group SJR and Pereira O’Dell. One year ago today, Ad Age began tracking the marketing industry's hour-by-hour response to the pandemic in this blog. We documented moves like Coors Light halting its "Official Beer of 'Working' Remotely" March Madness campaign. The tournament was later canceled and working remotely, of course, took on a whole new meaning. The advertising world was forced to close offices, stop agency reviews and halt campaigns. As the... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-03-12 11:00:00 UTC ]
News tagged with: #day campaign #tote bags #staying safe #cmo strategy #newsletters galore #corporate subscriptions #@adage #—including access #digital content

Other Publishing stories related to: 'Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call'


Indie Creators Self-Publish 1,000 Comics on ComiXology in One Year

On the one-year anniversary of the service, digital comics locus ComiXology says it now offers more than 1,000 titles through its self-publishing platform Submit.     Continue reading at Wired

[ Wired | 2014-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-year anniversary


IndiCo: Year One of NACS’s Indie Store Arm

At the 2013 Campus Market Expo (CAMEX) in Kansas City, Mo., the National Association of College Stores (NACS) announced the launch of IndiCo, a new subsidiary that will assist its 1,450 independent stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kansas city #national association


Children's reading levels 'flatline from Year 6'

There is something “seriously amiss with the way secondary schools encourage young people... Continue reading at The Bookseller

[ The Bookseller | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading levels


Oscars 2014: '12 Years a Slave,' other literary adaptations take home prizes

The Oscars 2014 ceremony saw the movie '12 Years a Slave,' based on the memoir of the same name by Solomon Northup, score big by winning the Best Picture prize. The Oscars 2014 awards were held on March 2. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #solomon northup


Tracking Amazon: '12 Years a Slave' Has Lock on Entire Category

Thirteen of the top 20 19th century U.S. history books on the site share a title in common. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tracking amazon #history books


Will 12 Years a Slave help the fight against slavery?

Portraying and documenting slavery on film is wrought with logistical and ethical challenges. Now back in the spotlight, can film improve campaign impact?Guddi was trafficked into Mumbai's sex industry aged 11. The first man she was forced to go with brutalised her so severely that she was... Continue reading at The Guardian

[ The Guardian | 2014-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deeper conversation


Finalists Named for PW Bookstore of the Year

Booksellers from the Midwest and the West Coast dominate this year's shortlist for the 22nd annual award. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finalists named #pw bookstore


UK Independent Publishers Call for Bolder Experiments

Signs from the UK Independent Publishers Guild conference signal a move toward bolder experiments with with content, DRM, and engagement to foster a brighter future. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
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Crowdwatch: 35 Years of Radical Comics; Fight Human Trafficking with Manga

PW Comics World's bi-weekly spotlight on crowdfunded comics and comics-related projects. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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'12 Years a Slave' will be distributed to schools as part of World Book Night

Special World Book Night copies of '12 Years a Slave' will be made available to schools. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-01 00:00:00 UTC ]
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A Portrait of a 40-Year Marriage, Told Through Household Items

Throughout her photo book Libri di Famiglia, Elena Capra creates a portrait of various mundane objects from the house in Italy where she grew up ? A TV remote wrapped in cellophane, a distinct orange plastic bag, a stack of tupperware. In doing so, she traces a subtle portrait of the couple that... Continue reading at Wired

[ Wired | 2014-02-27 00:00:00 UTC ]
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'Twelve Years a Slave' and the Oscar Effect

Sales of the movie-tie-in have climbed steadily in the lead up to the Academy Awards on Sunday—reaching back to holiday highs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twelve years #academy awards


iBooks Bestsellers: Roth Back at Number One

The titular book in Veronica Roth's Divergent trilogy took the top spot on Apple's iBooks bestseller list for the week ended February 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #roth back #veronica roth #divergent trilogy


WBN U.S. Adds 'Twelve Years a Slave'

Special WBN editions of Solomon Northrup’s memoir have been printed as part of World Book Night’s nationwide celebration on April 23. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twelve years #nationwide celebration


An Important Lesson for 14-Year-Old Mark Zuckerberg

Over the weekend I noticed a link to a nearly 16-year-old New York Times article appearing over and over in my Twitter feed. The piece, written by Saul Hansell and published June 9, 1998, is titled "America Online to Buy Internet Chat Service for $287 Million." In fact, the piece gained so much... Continue reading at Advertising Age

[ Advertising Age | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hacker news #sound familiar #paying attention


UK's creative industries 'must back regional and ethnic diversity'

IPPR report calls for advertising, film and TV to support businesses outside London and to help develop non-white talentThe UK's creative industries need to embrace regional and ethnic diversity if they are to play an improved role in helping the economy, warns a report from a leading... Continue reading at The Guardian

[ The Guardian | 2014-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative centres #showing signs #action plan


Should More Top Authors Give Back to Indie Bookstores?

Love him or hate him, you can't fault James Patterson for his generosity, as he's giving some $1 million of his money back to independent bookstores. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie bookstores #$1 million #independent bookstores


2014 PubWest Design Awards Call for Entries

The prize is divided into 20 print categories, and three additional ebook categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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40 Years Together: Rolando Hinojosa And Arte Público

Although Rolando Hinojosa has won numerous awards during his distinguished career, including the 1976 Premio Casa de las Americas, he is especially excited, and humbled, to be named the recipient of the Ivan Sandrof Lifetime Achievement Award, which he will receive March 13 at the National Book... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distinguished career


'12 Years a Slave': Would it be a good classroom teaching tool?

Not only is the memoir by Solomon Northup now an Oscar-nominated film, but director Steve McQueen is encouraging schools to use the book as part of their units on slavery and the Civil War. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #solomon northup #civil war