Livrada Tries Its Luck with E-book Gift Cards

Livrada is hoping to create a niche for itself in a market that until now has been largely ignored: ebook gift cards. Its goal—to make ebook giving a more personal and streamlined experience—makes sense considering that gift card spending exceeded $100 billion in 2011 and, according to a Bowker PubTrack consumer survey, 14% of books are given as gifts annually. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-08-24 00:00:00 UTC ]

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Cooking the Books with Anna Boiardi

Anna Boiardi's family founded Chef Boyardee more than 70 years ago, spelling their name phonetically to help Americans pronounce it. Now, Boiardi teaches cooking classes and has written Delicious Memories, which Stewart, Tabori & Chang will publish in May. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
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Target Keeps Book Buyers in Its Sights

While all the big box stores carry books and all offer discounted bestsellers, Target competes most directly for those consumers who might otherwise make their purchases at bookstores. Continue reading at Publishers Weekly