The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq around the E3 video game event earlier in the summer. The hubs pulled in user comments from Playstation's social media channels as well as tweets, Instagram photos and Twitter Vines from conference attendees. But the company's native social ads could take other forms, such as a sponsored poll embedded in an article, explained Livefyre CEO and founder Jordan Kretchmer. The goal is to introduce a brand's social media content to people who aren't already fans or followers while also make native advertising easier for publishers, he said. "They struggle to do native campaigns because it takes so much effort from them. We remove all that burden," Kretchmer said, noting that the 250 publishers who already employ Livefyre's technology can easily integrate the new ad components into their sites. To spur the effort, Livefyre has brought on Sankar Patel—formerly of Carat USA—to serve as vp of native advertising. And to keep up with demand, the company is staffing up the native ad group: two people will be hired to handle inbound requests from brands and two people will be hired to work on the media relations side, said Kretchmer. AOL has plans to re-up its use of Livefyre's social hub... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-15 00:00:00 UTC ]
Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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After a month of negotiations, Hearst has made an offer to buy 102 magazine titles from the French publisher. Continue reading at The New York Times
[ The New York Times | 2011-01-31 00:00:00 UTC ]
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While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Demand Media started trading on the New York Stock Exchange this week, making it one of the first IPOs of 2011 and certainly one of the largest media IPOs that will be seen all year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Summit Business Media has joined the ranks of publishers seeking to reorganize and slash debt through a voluntary Chapter 11 bankruptcy. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
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TED, known for exclusive events and online videos of speeches by celebrities like Al Gore, Bono and Malcolm Gladwell, plans to publish its own short ebooks, beginning with three that went on sale Wednesday. Continue reading at The New York Times
[ The New York Times | 2011-01-26 00:00:00 UTC ]
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Organic growth will be the primary driver of the media business over the next 12 to 24 months, according to nearly 500 executives in the information, marketing services and technology sectors, according to the first annual Media Growth survey from investment banker The Jordan, Edmiston Group and... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-24 00:00:00 UTC ]
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Sly Bailey, the chief executive of newspaper publisher Trinity Mirror, has issued cutting criticism of the culture secretary Jeremy Hunt's understanding of the full media issues regarding News Corporation's relationship to BSkyB. Continue reading at Media Week
[ Media Week | 2011-01-19 00:00:00 UTC ]
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