More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is the challenge that eventually birthed the content curation platform Rallyverse, which uses an algorithm to separate the wheat from the chaff in social sites and across the Web for clients in specific verticals such as automotive, financial services, retail, real estate and technology. And now the company—a startup founded in January 2012 by former Microsoft ad execs—is partnering with LinkedIn to also offer its clients premium content from that channel. "Essentially, we make it really easy for marketers to scale their social and content marketing by using technology to help them identify and publish great content," said Rallyverse co-founder and CEO Joe Doran, explaining that the technology looks at a brand's owned assets (such as a LinkedIn company page, Facebook page or Twitter page) as well as relevant third-party content to create a set of draft social media posts—complete with images, videos and hashtags—for a marketer to edit and set to publish as needed. Doran said his company is an answer to the question: "How do I find great things to say and share every day, 10 or more times per day, that connect to what people are talking about right now?" Within the Rallyverse... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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Executives from Storytel and Kobo offer insights into the meteoric rise of audiobooks in the U.S. and abroad. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-10 00:00:00 UTC ]
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Bloomsbury has agreed an "important" content partnership with Spotify, which will see the music streaming service exclusively offer titles from the publisher's 33 1/3 series to listeners. Continue reading at The Bookseller
[ The Bookseller | 2018-05-09 00:00:00 UTC ]
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Mitchell Beazley has acquired a book by the senior commissioning editor of British GQ, Charlie Burton, pitched as "the definitive handbook of skills for the modern man". Continue reading at The Bookseller
[ The Bookseller | 2018-04-28 00:00:00 UTC ]
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The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been starting to come to fruition that are having a material impact on the ability of brands,... Continue reading at AdWeek
[ AdWeek | 2018-04-27 00:00:00 UTC ]
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The Authors Guild and literary journal Epiphany magazine have partnered to launch the Breakout 8 Writers Prize, established to "recognize outstanding emerging literary voices" among college students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
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Exeter's branch of Blackwell’s is preparing a "19th-century love inn" with the city's Southernhay House Hotel. Continue reading at The Bookseller
[ The Bookseller | 2018-04-25 00:00:00 UTC ]
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Among the most challenging issues for Facebook is its role as the policeman for the free expression of its two billion users. Now the social network is opening up about its decision-making over which posts it decides to take down - and why. On Tuesday the company for the first time published the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-04-24 00:00:00 UTC ]
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Content is a robust piece of both Net-a-Porter’s marketing and merchandising strategies: The company employs 70 people on its editorial team, and it publishes six issues of Porter’s print edition per year, which have featured celebrity cover stars like Viola Davis, Penelope Cruz and Bella... Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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Outbrain, Taboola and Revcontent have launched new products aimed at premium publishers in the past three months. The post Content recommendation networks look for a second act appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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Jennifer Egan, Benjamin Myers and Paul Lynch are among the authors shortlisted for the £25,000 Walter Scott Prize for Historical Fiction. Continue reading at The Bookseller
[ The Bookseller | 2018-04-18 00:00:00 UTC ]
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The third iteration of Germany's publishing startup incubator ContentShift features mentoring and a €10,000 prize announced at Frankfurter Buchmesse. And the first outing for a new YA translation honor will flag the book to American librarians. The post Industry Notes: Nurturing Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-18 00:00:00 UTC ]
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In a joint venture with Mignon Fogarty, better known to her fans as Grammar Girl, Macmillan is producing the QDT podcast network, as well as a series of Quick and Dirty Tips books by Fogarty. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
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Hodder Children’s Books and Maximum Licensing are hoping to take the Oi! picture book series into stage promotions and licensing after acquiring new rights from the illustrator’s agent and the author. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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A top AT&T Inc. executive was questioned Thursday about past emails critical of content providers selling programming to online distributors as the government argued that the telecommunications giant should not be allowed to purchase Time Warner Inc. In the third week of an antitrust suit to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-06 00:00:00 UTC ]
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As newsstand sales decline, cover design is now more about catching eyes online than on the street. The post Magazine Covers Sell Your Brand, Not Your Issues appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-02 00:00:00 UTC ]
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Indie publisher The Do Book Company has concluded a hybrid publishing and distribution deal with Chronicle Books in San Francisco. Continue reading at The Bookseller
[ The Bookseller | 2018-03-30 00:00:00 UTC ]
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Bloomsbury has been appointed as the publishing partner of the British Film Institute, tasked with developing and managing its publishing programme. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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Cigar Aficionado, New York magazine and Allrecipes on the ways they developed new business with existing assets. The post How 3 Publishers Grew Revenue By Repurposing Content appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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The biggest U.S. antitrust case of this century kicked into high gear on Thursday as a government lawyer warned that AT&T Inc. wants to buy media giant Time Warner Inc. to “weaponize” its must-have content — a move that would raise prices for consumers and hinder innovation. “Time Warner... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-23 00:00:00 UTC ]
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The London Book Fair introduces a fair illustrator and a fair poet in April, for special recognition and appearances. And tranlsation press Tilted Axis forms a partnership for rights in Australia, New Zealand. The post London Book Fair Names Poet, Illustrator; Tilted Axis Has Australian Partner... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-23 00:00:00 UTC ]
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