Launching (and Maintaining) a Successful E-Commerce Platform

As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding advertising influence; and perhaps most importantly, what platform the e-commerce operation will live on. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
News tagged with: #e-commerce craze #business model #e-commerce operation

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S&S Children's to launch audiobook partnership with the Daily Mail

Simon & Schuster Children’s Books is to launch an audiobook partnership with the Daily Mail. It will also feature a retail tie-in with Waterstones, with a campaign fronted by children’s author and actor Ben Miller (pictured). Continue reading at The Bookseller

[ The Bookseller | 2021-02-24 18:49:20 UTC ]
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Sourcebooks Forms E-Commerce and Online Marketing Department

The expanded department’s objective, Sourcebooks said, is to drive online sales for all of the publisher’s retail partners. The unit will be overseen by Mike Zuccato. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
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Vintage launches Free Books Campaign partnership

Vintage has launched a new partnership with the Free Books Campaign, a charity set up by education activist Sofia Akel to get books by authors of colour to those who cannot access them. Continue reading at The Bookseller

[ The Bookseller | 2021-02-17 17:41:21 UTC ]
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Coming in March: A New Platform for the Pubeasy Ordering System

'A streamlined modern interface' is promised in the coming rebuild of the Web-based international book ordering system. The post Coming in March: A New Platform for the Pubeasy Ordering System appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-17 05:12:44 UTC ]
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WNDB Launches Black Creatives Fund

Operating under the Black Creatives Fund banner, We Need Diverse Books is partnering with Penguin Random House on a series of programs designed to get more books by Black writers published. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-17 05:00:00 UTC ]
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Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
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Oxford publishing groups launch post-lockdown working survey

Three Oxford-based groups of publishing workers are launching a survey to explore the experience of working from home and how work patterns might change after lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-16 17:30:43 UTC ]
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IVP Launches a Children’s Imprint

The evangelical publisher will release its first children's list this fall under the direction of Elissa Schauer, an associate trade editor and IVP managing editor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-16 05:00:00 UTC ]
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Wildwoman subscription business launches online bookstore

Self-care and non-fiction subscription box business Wildwoman has launched its own online bookstore to help cope with the pandemic's effects on business. Continue reading at The Bookseller

[ The Bookseller | 2021-02-16 04:31:10 UTC ]
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S&S launches Hendra and Linnet picture book series

Simon & Schuster Children’s Books is to launch a new picture book series from author and illustrator team Sue Hendra and Paul Linnet. Continue reading at The Bookseller

[ The Bookseller | 2021-02-10 19:30:20 UTC ]
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Astronaut Hadfield to launch fiction debut with Quercus

Quercus is getting ready to launch the debut of astronaut Chris Hadfield, The Apollo Murders, branded "an exceptional Cold War thriller from the dark heart of the Space Race", this October. Continue reading at The Bookseller

[ The Bookseller | 2021-02-09 16:29:44 UTC ]
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Pubeasy Grows in 2020, Updated Platform Coming in March

MVB U.S.'s Pubeasy added 882 client bookstores in 2020, bringing its total client list to nearly 4,000. A modernized platform will debut in March. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
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NCW launches Japanese translation partnership

The National Centre for Writing is to launch a three-year partnership with the Tadashi Yanai Initiative for Globalizing Japanese Humanities at UCLA, aiming to bring more Japanese writers to an English-language readership. Continue reading at The Bookseller

[ The Bookseller | 2021-02-05 19:55:18 UTC ]
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Indie Bookstores Embrace E-Commerce...and It Pays Off

After a year spent pivoting out of necessirty, booksellers now see online sales as a permanent part of their business model. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
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7 questions that rewire your brain for success

Bestselling author and mindset expert Debbie King explains how these questions can help reprogram your subconscious to set you up for success. Our subconscious is filled with rules, do’s, don’ts, and “truths” we’ve been collecting since childhood.Read Full Story Continue reading at Fast Company

[ Fast Company | 2021-02-04 05:00:34 UTC ]
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Organization Advocating Against Gun Violence Launches Book Club

Everytown for Gun Safety is launching, through its grassroots division Moms Demand Action, a book club for its six million supporters intended to inform them about movements intersecting with their own advocacy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
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Author J J Bola and agency Pontas launch prize for under-represented writers

The Pontas Literary & Film Agency and author J J Bola are partnering to create a mentoring prize for unagented, unpublished, under-represented writers. Continue reading at The Bookseller

[ The Bookseller | 2021-02-02 23:50:57 UTC ]
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Purdy launches Two Piers Literary Agency

A Brighton-based literary agency launches this week, headed by former Curtis Brown editor Rufus Purdy.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-02 06:33:25 UTC ]
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Liang Launches Pop Culture Consultancy

Kuo-Yu Liang, a veteran comics and pop culture professional, has launched Ku Worldwide, a consultancy offering guidance and industry analysis designed to support firms serving the international pop culture market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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BA launches Summer Books catalogue for indies

The Booksellers Association (BA) is releasing a new Summer Books catalogue, giving indies a bespoke marketing and sales resource. Continue reading at The Bookseller

[ The Bookseller | 2021-02-02 04:45:50 UTC ]
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