L,B implements international campaign for fourth Robert Galbraith

Little, Brown is running an international marketing and publicity campaign for the latest Robert Galbraith novel Lethal White. Continue reading at 'The Bookseller'

[ The Bookseller | 2018-09-19 00:00:00 UTC ]
News tagged with: #publicity campaign #lethal white

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'Boycott Amazon' campaign launched

The Ethical Consumer magazine and campaign group has launched a campaign to persuade customers to... Continue reading at The Bookseller

[ The Bookseller | 2012-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campaign group #boycott amazon

Pickles: library campaigners are 'bunch of luvvies'

Communities secretary Eric Pickles has described worries about the future of public libraries as... Continue reading at The Bookseller

[ The Bookseller | 2012-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library campaigners #public libraries

Christmas digital consumer campaign from Random House

Random House UK has launched its first digital consumer campaign for Christmas on dedicated... Continue reading at The Bookseller

[ The Bookseller | 2012-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house

S&S children's targets digital, international sales

Simon & Schuster Children’s Books is predicting this Christmas and Boxing Day will be... Continue reading at The Bookseller

[ The Bookseller | 2012-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss children #international sales #boxing day

Library campaigners face new hurdles

Library campaigners have called government plans to scrap equalities assessments and... Continue reading at The Bookseller

[ The Bookseller | 2012-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library campaigners

Is Being First Into a New International E-book Market Ever Best?

Evidence suggests that the most successful ebook retailers build on the mistakes of the predecessors and being first-to-market isn't a key to success. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evidence suggests

Fourth Estate acquires Lena Dunham

Fourth Estate has acquired rights in the book of essays by writer/director/actress Lena Dunham... Continue reading at The Bookseller

[ The Bookseller | 2012-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth estate #acquired rights

Amazon targeted in ethics campaign

A consumer campaign targeting Amazon for “abusing” its power as a market leader is... Continue reading at The Bookseller

[ The Bookseller | 2012-11-01 00:00:00 UTC ]
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Jivox Looks to Make Mobile Campaigns Smoother

Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help... Continue reading at AdWeek

[ AdWeek | 2012-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple devices #cut short #fox news #recently named

David Baldacci campaign to launch in libraries

The Reading Agency and Pan Macmillan are launching a new scheme to introduce library users to... Continue reading at The Bookseller

[ The Bookseller | 2012-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #pan macmillan

Campaigners lobby for school libraries

A group of close to 150 campaigners is to lobby parliament for school libraries to be made... Continue reading at The Bookseller

[ The Bookseller | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school libraries #lobby parliament

Pan Mac acquire fourth title by Pippa Wright

Pan Macmillan has acquired the fourth novel by current acting head of rights at HarperCollins,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan

The Book Tour as Military Campaign

Ex-Marine Benjamin Busch reflects on his grueling 50 book tour covering 197 readings, where he discovered all of America loves books, no matter what people say. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book tour

Waterstones welcomes Kindle with ‘light-hearted’ campaign

Waterstones has launched a “light-hearted” branding campaign to coincide with selling... Continue reading at The Bookseller

[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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HC wins internal communications gong

HarperCollins has won a PR Week Award for internal communication. The corporate communications... Continue reading at The Bookseller

[ The Bookseller | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corporate communications

Rowling, James, Follett Tops Overseas: International Bestsellers, October 2012

J.K. Rowling, E.L. James, and Ken Follett all had books on multiple lists around the world as Septembercame to a close. The Casual Vacancy, J.K. Rowling’s first book for adults, landed at #1 in France and the U.K. when it was released late last month. Two spots behind Vacancy in France is... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #casual vacancy #international bestsellers #ken follett #toni morrison