There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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With book production down 40 percent in Russia, the country's publishers are looking to favorable book pricing as a source of revenue growth in 2017. The post Growing Russian Book Market Looks to Educational and Children’s Books in 2017 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-12 00:00:00 UTC ]
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With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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Penguin's storied non-fiction brand is trying to redefine the book cover, as well as bridge the gap between physical books and ebooks.The covers of our favorite books are doors that lead into their internal literary worlds, and that's enough to make their designs important: a book's cover is the... Continue reading at Fast Company
[ Fast Company | 2014-11-18 00:00:00 UTC ]
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The overall book market including print and digital fell by 4% in 2013, according to Nielsen Book... Continue reading at The Bookseller
[ The Bookseller | 2014-07-28 00:00:00 UTC ]
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When I moved to Paris in 2010, I’d already begun doing the majority of my reading on my Kindle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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US trade revenue was down 0.1 percent year-to-date, and down 0.4 percent for the month of September YTD, in the AAP's StatShot report. The post AAP’s September StatShot: US Book Market Up 0.8 Percent YTD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
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At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
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After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Black horror pioneer Tananarive Due helps us pick 6 great books from the genre, from a Toni Morrison classic to a new anthology by Jordan Peele. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-26 10:00:53 UTC ]
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Dann McDorman, the executive producer of “The Beat With Ari Melber,” gave up writing fiction in his 20s. Now, he’s publishing his first novel at age 47. Continue reading at The New York Times
[ The New York Times | 2023-10-24 09:02:04 UTC ]
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At a news conference in the UAE, a new record for the coming 42nd Sharjah International Book Fair in how many markets will be represented. The post Sharjah International Book Fair To Host 108 Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-13 16:17:01 UTC ]
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The August assessment of Circana BookScan's Kristen McLean shows romance leading a drop in United States print book sales. The post Circana BookScan: US Print Book Market ‘Slowing a Bit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-11 22:40:03 UTC ]
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Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
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The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
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In the US, sales of books for adults and education were up in May, as children's books slid again, per AAP's StatShot. The post AAP StatShot Shows the US Book Market Flat in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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