There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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The owners of award-winning independent bookshop Book-ish are raising funds to "secure their future", seeking to buy their premises before it goes on the open market. Continue reading at The Bookseller
[ The Bookseller | 2021-11-18 16:44:18 UTC ]
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Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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Some of today’s best-loved books — think “Catch-22,” “Tender Is the Night” and even “Anne of Green Gables” — had a rocky reception in our pages. Continue reading at The New York Times
[ The New York Times | 2021-09-29 09:00:26 UTC ]
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The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. Continue reading at The Bookseller
[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 00:32:33 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News
[ ABC News | 2021-08-11 14:32:35 UTC ]
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US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 20:12:24 UTC ]
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The past year has turned us all into at-home imbibing experts, but these books prove we still have much to learn. Continue reading at The Huffington Post
[ The Huffington Post | 2021-07-23 09:45:09 UTC ]
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Despite having more than 20 percent of the world's forests, Russia is market with a paper shortage that means higher book prices. The post Russian Book Market: Paper Shortages and Prices Challenge Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
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In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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A panel of executives from Bookshop.org, Libro.fm, and IndieCommerce discussed ways in which booksellers could use their platforms to take full advantage of the shifts in consumer behavior since the pandemic began. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Today's Rights Roundup, coinciding with World Book Day, includes titles from Germany, Finland, Canada, Sweden and the United Kingdom. The post World Book Day: A Rights Roundup From Five Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-23 17:25:41 UTC ]
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Strong book sales continue in Q1 of 2021, with print sales up 29 percent in the US. And in 2020, ebook sales increased by 17 percent. The post US First-Quarter 2021 Print Book Sales Grew 29 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-19 16:24:12 UTC ]
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Social media is now a vital platform to promote new titles. And that means jacket designs that hit you ‘hard and quick’Last week’s big literary event was not the publication of a new book, the million-pound signing of a celebrity author or the announcement of a prestigious prize. Instead, it was... Continue reading at The Guardian
[ The Guardian | 2021-04-18 09:00:04 UTC ]
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Publishers in Russia talk of little hope of a turnaround in 2021, describing a book market that was sliding before the pandemic. The post Report: Russian Book Market Down 20 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-13 16:54:20 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Some children's book publishers in Russia forecast growth in 2021, but another publisher cautions that 'oversupply' and 'low-quality books' are problematic. The post Russian Market Looks to Children’s Books for 2021 Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-04 17:10:20 UTC ]
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The Fabulous Ladies Book Club has shown that immunization efforts aren’t just about getting shots into arms. Continue reading at The Washington Post
[ The Washington Post | 2021-01-26 12:00:00 UTC ]
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