Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
News tagged with:
#marketing department
#marketing team
Even though the holiday season was below par, Germany’s book market narrowly avoided another major disappointment and finished the year on a positive note. Overall sales were up in 2019 by 1.4% in value. In volume they followed a recent pattern and were down marginally, by 0.4%. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 18:34:07 UTC ]
More news stories like this | News stories tagged with:
#holiday season
#positive note
#book market
Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
More news stories like this | News stories tagged with:
#digital media
With ongoing operations in Europe and North America, the Russian children's book publisher will focus in 2020 on Japan, China, and Vietnam. The post Russia’s Clever Media Group Eyes Asian Markets in the New Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-01-08 06:30:30 UTC ]
More news stories like this | News stories tagged with:
#post russia
#year appeared
#russian children
#book publisher
#children's book
The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
More news stories like this | News stories tagged with:
#news corp
News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
More news stories like this | News stories tagged with:
#three-year partnership
#news corp
Mr. Mehta was a voracious reader and instinctive decision maker who could spot great books and, coming from a paperback world, had no qualms about pushing them. Continue reading at The New York Times
[ The New York Times | 2019-12-31 15:37:45 UTC ]
More news stories like this | News stories tagged with:
#sonny mehta
#voracious reader
Pearson is selling its remaining 25% stake in Penguin Random House to Bertelsmann, as its c.e.o. John Fallon prepares to retire next year. Continue reading at The Bookseller
[ The Bookseller | 2019-12-18 01:20:40 UTC ]
More news stories like this | News stories tagged with:
#penguin random house
#pearson
Paul Bogaards, longtime head of publicity at Knopf and Pantheon, has been promoted to deputy publisher of the two Penguin Random House imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#paul bogaards
#longtime head
#deputy publisher
#penguin random house
Roland Gulliver, associate director at the Edinburgh International Book Festival, is to step down from the post in February 2020, after 13 years with EIBF. Continue reading at The Bookseller
[ The Bookseller | 2019-12-06 11:36:11 UTC ]
More news stories like this | News stories tagged with:
#associate director
Ebury fiction publishing director Gillian Green is departing after 12 years, as the dedicated fiction list on Ebury Press is wound down. Continue reading at The Bookseller
[ The Bookseller | 2019-12-06 00:12:10 UTC ]
More news stories like this | News stories tagged with:
#ebury press
#fiction publishing
It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 05:35:14 UTC ]
More news stories like this | News stories tagged with:
#hodder stoughton
#brand director
#hodder
Penguin Random House UK has moved to a centralised rights team for the adult trade business, boosting the team by two and announcing a number of senior promotions. Continue reading at The Bookseller
[ The Bookseller | 2019-12-03 19:45:37 UTC ]
More news stories like this | News stories tagged with:
#penguin random house
Transworld’s rights director Helen Edwards is leaving the publisher later this month as a result of its rights reorganisation. Continue reading at The Bookseller
[ The Bookseller | 2019-12-03 09:48:03 UTC ]
More news stories like this |
Bloomsbury is entering China’s domestic market in a joint venture with state-owned China Youth Publishing Group (CYPG) and its subsidiary Roaring Lion Media (RLM). Continue reading at The Bookseller
[ The Bookseller | 2019-12-01 13:35:55 UTC ]
More news stories like this | News stories tagged with:
#domestic market
#joint venture
#bloomsbury
Former undersecretary Richard Stengel’s account also illuminates the agency’s culture and customs. Continue reading at The Washington Post
[ The Washington Post | 2019-11-27 17:01:51 UTC ]
More news stories like this | News stories tagged with:
#state department
Cengage has reported revenue of $693m in the six months to end September 2019, a fall of 9.1% from the first-half in the previous financial year ($762.6m). Continue reading at The Bookseller
[ The Bookseller | 2019-11-14 21:42:50 UTC ]
More news stories like this | News stories tagged with:
#reported revenue
Dover's decision to restructure its frontlist is being accompanied by layoffs that parent company LSC Communications said are needed to align its costs structure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-12 05:00:00 UTC ]
More news stories like this |
Initial results from research conducted by Harris Interactive suggests that there may be a growing market for those who both read and listen to books, partially vindicating Audible’s efforts to introduce a facility whereby listeners can also read along with text of the audio. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 15:59:53 UTC ]
More news stories like this | News stories tagged with:
#research conducted
#growing market