Kids These Days: They Might Just Pay for Digital Content

Media consumers who prefer native digital content now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services. In developing markets, those shares are slightly lower but trending in the same direction, Bain & Company's new survey of 7,000 people in 10 countries finds.These consumers, whom we call Generation #hashtag (regardless of age), favor content and services that have been designed and distributed exclusively through digital (and especially mobile) channels. Perhaps most important for media companies, a younger cohort among Generation #hashtag says that it is increasingly willing to pay for content, especially for video, music and games.The music industry is moving particularly fast, with native streaming surpassing CDs in the U.S. in 2014, according to the Recording Industry Association of America. The written word shows a more mixed pace of change as few people outside the U.S. and U.K. take up digital books, resulting in an overall penetration of 38% across developed countries. Online news, meanwhile, has reached staggering digital penetrations of 89% across the same markets. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-11-30 00:00:00 UTC ]
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[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Google Announces Payment System for Digital Content

A day after Apple stirred up online publishers with its digital subscription plan, Google announced a service that aims to be more publisher-friendly. Continue reading at The New York Times

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HarperCollins Wants Libraries to Pay (and Pay...and Pay...) for e-Books

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[ PC World | 2011-03-05 00:00:00 UTC ]
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Amazon Prime Big Deal Days: Here's what to expect this October Prime Day

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Amazon Prime Big Deal Days: Here's what to expect this October Prime Day

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Amazon Prime Day 2023 Day 2: The best deals you can still get

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Amazon sale slashes the price of Kindle Kids and Fire Kids tablets

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China’s Digital Publishing Innovation Forum : ‘Digital Inheritance’

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‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize

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Consumer Reports Named Digital Team of the Year at the Folio: Digital Awards

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Digital Solutions in India 2018: Instructional Design in Digital Publishing

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Digital Solutions in India 2018: Relentless Digital Momentum

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These Kids’ Books Are Written By Kids From Around The World

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