Media consumers who prefer native digital content now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services. In developing markets, those shares are slightly lower but trending in the same direction, Bain & Company's new survey of 7,000 people in 10 countries finds.These consumers, whom we call Generation #hashtag (regardless of age), favor content and services that have been designed and distributed exclusively through digital (and especially mobile) channels. Perhaps most important for media companies, a younger cohort among Generation #hashtag says that it is increasingly willing to pay for content, especially for video, music and games.The music industry is moving particularly fast, with native streaming surpassing CDs in the U.S. in 2014, according to the Recording Industry Association of America. The written word shows a more mixed pace of change as few people outside the U.S. and U.K. take up digital books, resulting in an overall penetration of 38% across developed countries. Online news, meanwhile, has reached staggering digital penetrations of 89% across the same markets. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-30 00:00:00 UTC ]
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As the only Black director on her team, an employee at a large digital media company quit after the support and resources she needed to succeed went to her white colleagues instead. The post ‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’... Continue reading at Digiday
[ Digiday | 2022-02-22 05:01:00 UTC ]
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Today's edition of Daily Deals is sponsored by SecondSale, Your Neighborhood Bookstore Online!`SecondSale, Your Neighborhood Bookstore... Continue reading at Book Riot
[ Book Riot | 2022-02-21 15:42:22 UTC ]
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Today's edition of Daily Deals is sponsored by Flatiron Books publisher of Olga Dies Dreaming by Xochitl Gonzalez`Flatiron Books publisher of Olga Dies Dreaming by Xochitl... Continue reading at Book Riot
[ Book Riot | 2022-02-18 12:57:09 UTC ]
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The International Publishers Association's 'Inspire' program presents findings from its series of industry workshops. The post IPA Announces a Digital ‘Inspire’ Symposium on Coordinated Action appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-14 09:53:00 UTC ]
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In 1904, the Book Review examined some of the season’s cards and trinkets — and found much to like. Continue reading at The New York Times
[ The New York Times | 2022-02-11 22:15:32 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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The programs first went into effect in March of 2020 in response to the Covid-19 crisis, and will have been in force for over two years by the time they expire if they are not extended further. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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Sarah Blake's latest post-apocalyptic novel, Mellors' satirical debut about a couple's impulsive marriage, and Lavery's speculative memoir are new this week The post Tuesday New Release Day: Starring Manguso, Blake, Lavery, and More appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2022-02-08 10:59:06 UTC ]
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Future’s shares tumble as investors vote down scheme in which CEO could be awarded £40mFuture, the UK’s biggest magazine publisher that is home to titles from Country Life to Metal Hammer, has been forced into an embarrassing sit-down with investors after a bruising shareholder revolt in which... Continue reading at The Guardian
[ The Guardian | 2022-02-03 16:27:30 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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From josei manga to historical stories, these manga about love will keep you swooning to the final panel. Continue reading at Book Riot
[ Book Riot | 2022-01-28 11:34:00 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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The "Orwellian" decision to ban a graphic novel that depicts the horrors of the Holocaust was made days before Holocaust Remembrance Day. Continue reading at Book Riot
[ Book Riot | 2022-01-27 17:45:36 UTC ]
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HarperCollins has released its first ethnicity pay gap report alongside its annual one for gender pay, announcing it will now use diverse, balanced shortlists for senior roles. Continue reading at The Bookseller
[ The Bookseller | 2022-01-25 13:17:00 UTC ]
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Authors and illustrators including Cressida Cowell, Dapo Adeola and Nathan Bryon are among those taking part in World Book Day, which is celebrating its 25th anniversary this year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 18:22:37 UTC ]
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The SDG publishing program from Springer Nature today releases its 17th and final Sustainable Development Goal-specific portal, on education. The post International Day of Education: Springer Nature Opens 17th SDG-Related Portal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-24 14:20:27 UTC ]
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Rider has paid tribute to spiritual leader, bestselling author and pioneer of the mindfulness movement Thich Nhat Hanh, who has died aged 95. Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 11:23:19 UTC ]
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Children’s books website ReadingZone has launched a competition for children and young people to create a picture book for World Book Day, judged by author and illustrator Sarah McIntyre. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 20:56:16 UTC ]
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I’ve been a debut novelist for more than 500 days but today my status will change with the publication of my second novel, Find Her First. So before I leave my debut days behind me I wanted to take a look back and reflect on what being a first-time author has meant for me, and the huge learning... Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:26:18 UTC ]
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At Electric Literature, Diane Cooke speaks to Jessamine Chan about The School for Good Mothers, Chan’s incisive debut novel that revolves around how a young mother’s error lands her in a government reform program and at risk of losing custody of her child. They discuss one of Chan’s main... Continue reading at The Millions
[ The Millions | 2022-01-18 21:30:56 UTC ]
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