Kids These Days: They Might Just Pay for Digital Content

Media consumers who prefer native digital content now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services. In developing markets, those shares are slightly lower but trending in the same direction, Bain & Company's new survey of 7,000 people in 10 countries finds.These consumers, whom we call Generation #hashtag (regardless of age), favor content and services that have been designed and distributed exclusively through digital (and especially mobile) channels. Perhaps most important for media companies, a younger cohort among Generation #hashtag says that it is increasingly willing to pay for content, especially for video, music and games.The music industry is moving particularly fast, with native streaming surpassing CDs in the U.S. in 2014, according to the Recording Industry Association of America. The written word shows a more mixed pace of change as few people outside the U.S. and U.K. take up digital books, resulting in an overall penetration of 38% across developed countries. Online news, meanwhile, has reached staggering digital penetrations of 89% across the same markets. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-11-30 00:00:00 UTC ]
News tagged with: #mobile channels #media companies #online news

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Research Says Kids' Books Reinforce Gender Stereotypes. Here's What To Do About It.

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Winter Institute Morphs Into Snow Days

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Tuesday New Release Day: Starring Schulz, Attenberg, Yanagihara, and More

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HarperCollins marks 'five days of giving' this Christmas

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Why Criteo is purchasing the best-kept secret in digital media for $380 million

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What on Earth Books launches digital collection

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