Though she left after serving as Hearst Magazine's first chief content officer weeks ago, Joanna Coles hasn't given up her signature treadmill. She just moved it to the beach instead. Turns out I can't give up my #TreadmillDeskLife. #BackAtMyDesk #BeachBoss working on #NewChapter ???? @LolaHats ????@SolidandStriped ????@Lifespan_fitness *Shellphone use only* A post shared by Joanna... Continue reading at 'AdWeek'
[ AdWeek | 2018-08-21 00:00:00 UTC ]
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The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age
[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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AmazonCrossing, the translation imprint of Amazon Publishing, announced a commitment to publish Finnish crime fiction in English through 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek
[ AdWeek | 2014-10-08 00:00:00 UTC ]
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Through the Open Book Residency, members of the public are invited to come work in a bookstore in Wigtown, Scotland, for several weeks. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-07 00:00:00 UTC ]
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Hardback titles by the likes of John Cleese and Jacqueline Wilson go on sale in race for Christmas bestseller listsTim Walker is expecting queues outside his familys bookshops in Oakham and Stamford on Thursday. Other booksellers up and down the country will be hoping for a similar rush of eager... Continue reading at The Guardian
[ The Guardian | 2014-10-06 00:00:00 UTC ]
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A mood of optimism marked the Bookseller Childrens Conference, with sales up 10% and editors pronouncing themselves keen to experiment and push the digital envelopeThe Purcell Room on Londons South Bank was awash with positivity on Thursday, as the Bookseller Childrens Conference celebrated a... Continue reading at The Guardian
[ The Guardian | 2014-09-26 00:00:00 UTC ]
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For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-18 00:00:00 UTC ]
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Novelist says it is 'delicious' to be first contributor to the Future Library, which will compile 100 texts for publication in 2114Depending on perspective, it is an author's dream or nightmare: Margaret Atwood will never know what readers think of the piece of fiction she is currently working... Continue reading at The Guardian
[ The Guardian | 2014-09-05 00:00:00 UTC ]
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The discovery of new unpublished chapters reveals author Roald Dahl planned to include more children in his classic children's book Charlie and the Chocolate Factory but dropped them from the final version. Continue reading at BBC News
[ BBC News | 2014-08-30 00:00:00 UTC ]
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Chapter with more characters and Quentin Blake illustration deemed 'too wild' for British children appears for first timeA lost chapter of Charlie and the Chocolate Factory, deemed too wild, subversive and insufficiently moral for the tender minds of British children almost 50 years ago, has... Continue reading at The Guardian
[ The Guardian | 2014-08-30 00:00:00 UTC ]
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Comics can wed different parts of a story together and really show things in ways prose can’t,” said Riva Hocherman, an editor at Metropolitan Books (an imprint of Holt), about "Verax," a forthcoming work of graphic nonfiction that tackles the history of the National Security Agency’s electronic... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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Apparently all customers believe the book they're looking for has a blue cover and some will tell you that if you haven't read every book in the store, 'you're not very good at your job.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-29 00:00:00 UTC ]
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It doesn’t hurt to be endorsed by Oprah: After she smiled on him, inspirational philosopher and poet Mark Nepo’s 2000 book hit #1 on the 'Times' list. Nepo talked with PW about his newest, 'The Endless Practice: Becoming Who You Were Born to Be,' before joining Oprah’s The Life You Want tour... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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It doesn’t hurt to be endorsed by Oprah: After she smiled on him, inspirational philosopher and poet Mark Nepo’s 2000 book hit #1 on the 'Times' list. Nepo talked with PW about his newest, 'The Endless Practice: Becoming Who You Were Born to Be,' before joining Oprah’s The Life You Want tour... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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Since launching a major revamp of their line more than two years ago, Marvel has had mixed success with their Marvel NOW! titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-25 00:00:00 UTC ]
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Facebook says that hundreds of online companies have adopted its plan to let mobile apps operate more like the world wide web, seamlessly linking together in much the same way that pages do inside your web browser. According to Facebook’s Vijay Shankar, these companies have published over 3... Continue reading at Wired
[ Wired | 2014-08-22 00:00:00 UTC ]
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A successful Kickstarter campaign for his book completed, Todd Allen looks back on the final results and lessons learned, and ponders whether he would use Kickstarter again. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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For publishers today, data has become the key to competitive advantage. But executing against data has traditionally been a challenge. Only in recent years has the publishing industry invested in the technology required to make sense of data's complexity and volume. It speaks to a culture shift,... Continue reading at Advertising Age
[ Advertising Age | 2014-08-14 00:00:00 UTC ]
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Now that the campaign has been launched, it's time for the next and longest phase of a Kickstarter campaign: using email, media contacts and social media to promote it. Also known as “30 days of obsessive compulsive disorder and stress.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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