J&J's World Cup Campaign Barely Mentions Soccer or World Cup

No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
News tagged with: #illustrated children #world cup #marketing effort

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Harry and Meghan biographer Omid Scobie says his sequel ‘will have the world talking’

Finding Freedom author, recently revealed to have been informed by a briefing from a senior aide, promises follow-up boasting ‘deep access’Journalist Omid Scobie will publish a follow-up to his bestselling book Finding Freedom, an unofficial biography of Meghan Markle and Prince Harry.Scobie,... Continue reading at The Guardian

[ The Guardian | 2022-08-01 16:12:28 UTC ]
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How Does Human History Blur into the Nonhuman World?

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-01 08:51:54 UTC ]
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Undisputed “World’s Greatest Author” finally lands Big 5 publishing deal.

Yes, it’s Tingle Time. One of my all-time favorite literary personalities, the greatest self-published author to ever live, Chuck Tingle, has signed a two-novel deal with Tor’s Nightfire imprint. Per the Publishers Marketplace announcement, the first book, Camp Damascus, is about “a group of... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-29 15:04:14 UTC ]
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Toronto's Pearson airport has a PR problem: It's known as the worst airport in the world

Following mass complaints about line-ups, flight disruptions and missing baggage at Pearson International Airport, some tourism groups fear travellers may choose to bypass Toronto. Continue reading at CBC

[ CBC | 2022-07-29 08:00:00 UTC ]
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Amazon Books’ Fantastical Campaign Aims to Inspire Reading in the Scrolling Era

Many people may have forgotten that before it became a tech and ecommerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division. The goal of the campaign, titled "That... Continue reading at AdWeek

[ AdWeek | 2022-07-25 13:00:00 UTC ]
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UNESCO Names Strasbourg Its World Book Capital 2024

France's Strasbourg is to begin its tenure as UNESCO's World Book Capital on April 23, 2024, as Accra concludes its year in the role. The post UNESCO Names Strasbourg Its World Book Capital 2024 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-20 20:26:21 UTC ]
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Kickstarter Campaign Makes 'Peculiar Tastes' a Broad Success

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[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
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Disfigured soldiers of World War I found a hero in their healer

Lindsey Fitzharris's “The Facemaker: A Visionary Surgeon’s Battle to Mend the Disfigured Soldiers of World War I” tells of a plastic surgeon whose care went beyond physical healing. Continue reading at The Washington Post

[ The Washington Post | 2022-07-15 12:00:26 UTC ]
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If only humans could sense the world the way animals do

Book review of "An Immense World: How Animal Senses Reveal the Hidden Realms Around Us" by Ed Yong Continue reading at The Washington Post

[ The Washington Post | 2022-07-01 12:00:27 UTC ]
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Dredd zone: the anarchic world of comic-book artist Steve Dillon

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[ The Guardian | 2022-06-30 13:00:06 UTC ]
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Neon Hemlock Press: A Small Press in a Big World of Speculative Fiction

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[ Book Riot | 2022-06-21 10:36:00 UTC ]
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Campaign wins online B2B brand and editorial team of year at AOP Awards

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[ Media Week | 2022-06-16 07:59:53 UTC ]
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Ibram X. Kendi on fatherhood, empathy and dreaming of better worlds

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[ Los Angeles Times | 2022-06-14 14:00:53 UTC ]
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Audiobooks: Storytel’s Yasmina Jraissati on the Format’s Progress in the Arab World

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[ Publishing Perspectives | 2022-06-03 20:27:27 UTC ]
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That’s yacht fair: Oz lambasts Nine over lavish shindig but fails to mention News Corp role | The Weekly Beast

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[ The Guardian | 2022-06-03 02:00:54 UTC ]
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[ AdWeek | 2022-06-02 20:51:12 UTC ]
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[ Literrary Hub | 2022-06-01 08:51:21 UTC ]
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Finding Hope When Grief Leaves ‘A Hole in the World’

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[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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