No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Bookends & Beginnings in Evanston, Ill., which announced several weeks ago that it was forced to move to another space after its landlord raised the rent 125%, launched a GoFundMe campaign to finance the move. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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A new interactive article in The Times immerses readers in significant locations and moments from the life of the pioneering science fiction writer. Continue reading at The New York Times
[ The New York Times | 2022-11-27 08:00:10 UTC ]
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US law enforcement isn't just interested in shutting down video pirates. The feds have charged two Russian nationals, Anton Napolsky and Valeriia Ermakova, for allegedly running the pirate e-book repository Z-Library. The site was billed as the "world's largest library" and held over 11 million... Continue reading at Engadget
[ Engadget | 2022-11-17 21:44:09 UTC ]
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Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
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PW talks with litigator W. Mark Lanier whose new book tests the spiritual claims of seven faiths and philosophies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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The Bologna bookstore, Giannino Stoppani, was damaged by fire in May. Sharjah World Book Capital has contributed €50,000 to assist. The post Sharjah World Book Capital Supports a Fire-Damaged Italian Bookstore appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-08 12:43:42 UTC ]
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The impact of Japanese RPGs on pop and gaming culture cannot be overstated. From Final Fantasy and Phantasy Star to Chrono Trigger, NieR, and Fire Emblem — JRPGs have spanned console generations, bridged the Japanese and North American markets, spawned entire universes of IP and delivered... Continue reading at Engadget
[ Engadget | 2022-11-06 15:30:37 UTC ]
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“Shuna’s Journey,” a newly translated manga by the celebrated children’s animator, asks what it’s like to be a child in a world that is dead or dying. Continue reading at New Yorker
[ New Yorker | 2022-11-01 16:20:02 UTC ]
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The publisher and writer – who has died aged 84 – was a pioneering champion of female writers. Virago’s chair Lennie Goodings remembers her long-time colleague and friendMore than 40 years ago when Carmen and I were working late in the first Virago office on Wardour Street I asked her why she... Continue reading at The Guardian
[ The Guardian | 2022-10-18 15:06:43 UTC ]
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PW’s annual ranking of the world’s largest publishers in 2021 shows little change from 2020 among the top 10 Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Kelcey Ervick’s ‘The Keeper’ is a graphic memoir about her love of soccer as well as a lively celebration of girl athletes and the role of sports and Title IX legislation in transforming the lives of American girls and women for the better. An eight-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-05 04:00:00 UTC ]
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Michael Dirda recalls a time of typewriters and landlines, of putting together a newspaper section that captured the joy of literature and love of reading. Continue reading at The Washington Post
[ The Washington Post | 2022-09-22 15:00:54 UTC ]
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The Washington Post’s books section starts its new chapter, in print every Sunday and with a refurbished and revitalized presence online. Continue reading at The Washington Post
[ The Washington Post | 2022-09-21 15:00:01 UTC ]
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Megan Giddings, Emily Lloyd Jones, Sangu Mandanna and Desideria Mesa add new twists to a popular subgenre. Continue reading at The Washington Post
[ The Washington Post | 2022-09-17 12:00:00 UTC ]
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Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek
[ AdWeek | 2022-08-25 15:59:04 UTC ]
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On Friday, the transport minister told a parliamentary committee that Canada's travel chaos is dissipating. But critics and travellers say the situation remains turbulent. Continue reading at CBC
[ CBC | 2022-08-20 08:00:00 UTC ]
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Over the past two weeks, writers and publishing professionals have been riveted by coverage of the trial in which the U.S. Department of Justice is attempting to block Penguin Random House’s purchase of Big Five rival Simon & Schuster. As a member of the independent book publishing... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-18 08:54:18 UTC ]
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The president of the Louisiana Association of School Libraries speaks at a local library board meeting and met with harassment. Continue reading at Book Riot
[ Book Riot | 2022-08-02 15:08:14 UTC ]
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Finding Freedom author, recently revealed to have been informed by a briefing from a senior aide, promises follow-up boasting ‘deep access’Journalist Omid Scobie will publish a follow-up to his bestselling book Finding Freedom, an unofficial biography of Meghan Markle and Prince Harry.Scobie,... Continue reading at The Guardian
[ The Guardian | 2022-08-01 16:12:28 UTC ]
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