‘It’s our lifeblood:’ How publishers meet the video challenge in 5 charts

The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that show the opportunity and the challenge. Sponsored content by Wibbitz. The post ‘It’s our lifeblood:’ How publishers meet the video challenge in 5 charts appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-31 00:00:00 UTC ]
News tagged with: #publishers meet #biggest question #facebook live #digital publishers #bottom line #sponsored content

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How web-based vertical video players can unlock new publisher revenue

Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday

[ Digiday | 2023-10-24 13:02:04 UTC ]
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Meet the Creative Team at Usborne Publishing

PW spoke to the editors and authors at Usborne about the process of bringing each new children’s book into the world, what makes the books unique, and the inherent joys of the work they do. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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Publishers Turn to Livestreaming to Once Again Tap Video Budgets

As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek

[ AdWeek | 2023-07-12 00:00:00 UTC ]
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AAP Meeting Looks at Publishing During a 'Dicey Time'

Publishing is facing its severest set of challenges in a generation, experts noted at this year's AAP annual meeting: book bans, the lack of diversity, climate change, and “unrelenting” challenges to copyright. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-09 04:00:00 UTC ]
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BISG Members Challenged to Rethink Publishing Supply Chain Strategies

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[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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Religion Publishers Face Up to DEI Challenges

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[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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Emirates Publishers Association at London Book Fair: Seven Presses Ready for Rights Meetings

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[ Publishing Perspectives | 2023-04-14 12:55:15 UTC ]
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PubWest and BMI Chart the Publishing Food Chain

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[ Publishers Weekly | 2023-02-07 05:00:00 UTC ]
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Book Publishers Face a Challenging Year Ahead

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Meet Percival Everett: 5 novels that showcase the L.A. writer's enigmatic style

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[ Los Angeles Times | 2022-11-08 21:41:13 UTC ]
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Meet Alex Aster, The TikToker Changing The Publishing Industry For The Better

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[ HuffPost | 2022-09-15 09:45:12 UTC ]
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[ Literrary Hub | 2022-07-29 15:04:14 UTC ]
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Post-Roe, Publishers Scramble to Meet the Political Moment

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[ Publishers Weekly | 2022-06-28 04:00:00 UTC ]
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Supply Squeeze, Changing Consumer Behavior Challenges Publishers

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[ Publishers Weekly | 2022-05-08 04:00:00 UTC ]
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The UK’s Publishers Association Charts a ‘Steep Rise’ in Audiobook Sales

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[ Publishing Perspectives | 2021-11-28 17:52:33 UTC ]
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This Vietnamese Publisher Is Expanding to Target 5 Million Ex-Pats in the US and Beyond

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[ AdWeek | 2021-11-24 06:00:00 UTC ]
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UAE: IPA’s President Meets With the Emirates Publishers Association

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[ Publishing Perspectives | 2021-11-11 14:44:11 UTC ]
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Where Intimacy Meets Tactility: Artists and Publishers on the Nature of the Photobook

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[ Literrary Hub | 2021-09-23 08:49:17 UTC ]
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[ The Bookseller | 2021-04-25 10:18:13 UTC ]
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