It’s Not Print That’s Broken, It’s Frequencies

[caption id="attachment_161651" align="alignright" width="263"] Mad's debut issue from 1952[/caption] While we celebrated our nation's 243rd year of independence last week, many also mourned the death of a nearly 70-year-old American institution—Mad magazine. I, along with most, were jarred by the news. But if anybody is surprised, then they clearly aren’t paying attention to what’s happening in this industry. As terrific as Mad was for generations, it failed in the same way many other magazines have over the past 15 to 20 years. It rested on its laurels, and continued to build its business around a print magazine with a frequency that was cut (too late) from monthly to bimonthly… for an audience that is now preoccupied by mobile devices. I apologize if this sounds cold. I truly loved Mad when I was younger, and still believe it created some of the best American satire over the past several decades. And right up to the end, its covers made me chuckle and I continued to admire its irreverence and cutting social commentary. Still, its time has come, and mourning another magazine’s death would become very tiring in my role. So instead I have to ask: how did we get here? And I don’t mean Mad magazine specifically, as it is merely another victim of a serious illness that will continue to infect print publications, which I believe is intensified by frequencies. Weeklies were the canary in the coal mine more than a decade ago, as we saw the number of them slowly diminish, or... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-07-09 14:43:16 UTC ]
News tagged with: #entertainment weekly #scaled back #offer readers #high standards

Other news stories related to: "It’s Not Print That’s Broken, It’s Frequencies"


Digital Printing and Kodak

This week's issue of Publishers Weekly magazine includes a feature on how digital printing is changing book production and the printer-publisher relationship. There is also a supplement on Kodak's role in that transition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital printing


Optimizing Profitability In a Blended Production Environment: Digital Printing in 2012

To take advantage of the many exciting opportunities in the book market today, you need a partner that understands your business and offers a variety of tailored solutions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital printing


Italy Print Falls 8.7%, But E-Books Are Up

At the Frankfurt Book Fair 2012, the Italian Publishers Association presented statistics about Italy's book market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market


Building the New Business Model: Printing and Paper 2012

The digital transformation of publishing—kicked into high gear by devices like the iPad, the Kindle, and the Nook—is one of the top business stories of the turn of the millennium. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high gear #digital transformation #business model


Newsweek to cease print edition

Newsweek, the 80-year-old US current affairs magazine, is to become an online-only publication, ending its print edition. Continue reading at BBC News

[ BBC News | 2012-10-18 00:00:00 UTC ]
More news stories like this |


Printed book sales pass £1bn mark

Spending on printed books in 2012 has passed the £1bn mark, but a fortnight later than last... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #1bn mark #printed books


Time Inc., Quad/Graphics Expand Printing Partnership

Time Inc. and Quad/Graphics reached an agreement to expand their existing printing partnership, the companies announced today. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-09 00:00:00 UTC ]
More news stories like this |


‘Casual Vacancy’ and the State of Big (Print) Debuts

After months of hype, the first adult novel from J.K. Rowling debuted with the third biggest print opening of 2012. At outlets tracked by Nielsen BookScan, The Casual Vacancy sold 156,679 copies in its first week—enough to place it behind only No Easy Day by Mark Owen (254,046 copies) and Fifty... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest debut #easy day #nielsen bookscan #outlets tracked #casual vacancy


Entertainment Weekly print edition comes with a 'smartphone-like Android device'

If there's one advantage a print magazine still has over an online publication, it's the ability to offer all manner of crazy freebies glued to its pages. Maybelline samples, CDROMs packing the latest version of WinZip, or -- in tomorrow's edition of Entertainment Weekly -- something that... Continue reading at Engadget

[ Engadget | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #originally appeared #usb port #cw network


Bloomberg ups frequency of luxury mag Pursuits

Bloomberg, the online business news and data service, is upping the frequency of its luxury magazine, Bloomberg Pursuits, from biannual to quarterly. Continue reading at Media Week

[ Media Week | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data service #bloomberg pursuits


Print mags find equilibrium

Nine months into the year, one media trend seems clear: titles may come and go, but magazines made from paper-and-ink are sticking around. Publishers launched 155 magazines in the first three quarters of 2012, among them Fairchild Publications' men's fashion quarterly M and northeast... Continue reading at Crains New York

[ Crains New York | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alternative weekly


Trade debates 'broken' bookselling model

Publishers and retailers need to better understand each others businesses in order to improve a... Continue reading at The Bookseller

[ The Bookseller | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookselling model


E-books vs. print: Most parents prefer reading paper books to their children

A new survey found that more than 70 percent of parents still prefer print books to the iPad when it comes to reading to children. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey found


Print, Digital, Tablets and More: World Publishing Expo (IFRA Expo) Announces Conference Schedule

Already the world’s largest global trade exhibition for the news publishing and media industry, the World Publishing Expo is expanding the conferences and seminars that accompany the event, making it even more attractive for the thousands o ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media industry #news publishing


Reader's Digest increases frequency

Reader's Digest is making an unusual move for the magazine industry today: Next year it will increase its annual frequency from 10 to 12 issues. The move undoes a frequency reduction that took effect in 2010 as part of a broader "transformation into an innovative multimedia brand" that also... Continue reading at Crains New York

[ Crains New York | 2012-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final issue #hearst magazines #ad pages #partly due


56 Broken Kindle Screens Make One Perfect Coffee Table Book

A new printed book celebrates all of the quirky flaws of the world’s most famous ebook. Continue reading at Fast Company

[ Fast Company | 2012-09-12 00:00:00 UTC ]
More news stories like this |


New York bookshop launches rescue mission to digitize out-of-print sci-fi titles

Singularity & Co aims to rescue near-extinct 20th century sci-fi titles to ensure they still exist in the next one. Established from a Kickstarter campaign, the small team has already digitized and published A Plunge Into Space and The Torch, both with new cover art, while its third title... Continue reading at Engadget

[ Engadget | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email thiscomments #reviving interest #ars technica #cover art


Why Increased Competition for Marketing Spend is Bad News for Print Media

The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print media #bad news #marketing spend #increased competition


Moscow Evening Newspaper Re-launches Print and Online Editions with vjoon K4

vjoon, a leading provider of cross-media publishing solutions and global reseller of Adobe® Digital Publishing Suite, announced today that Vechernyaya Moskva, one of the most popular Moscow newspapers with a rich heritage, was re-launched suc ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announced today #leading provider


Ingram Makes Color Print-On-Demand More Economical

Ingram Content Group has announced a new “standard color” pricing model for print-on-demand technology that has reduced costs by roughly two-thirds, making color POD an economical publishing option for the first time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print-on-demand technology