IPG Launches In-House Field Sales Team

Beginning May 1, Independent Publishers Group will bring field sales in-house and discontinue using commission sales reps, as it has in the past. The new team will cover the East and West Coasts, as well as the Midwest. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]

Other news stories related to: "IPG Launches In-House Field Sales Team"

Parade Launches App To Enhance Content Offerings

After months of planning, PARADE Magazine is rolling out a mobile app to cultivate advertisers and enhance the content offerings to its existing reader base. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #content offerings #mobile app

New Luxe Title Launches

Niche Media founder Jason Binn has teamed up with e-commerce site Gilt Groupe and Hudson News founder James Cohen to create a magazine brand targeting the wealthiest Americans. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-29 00:00:00 UTC ]
More news stories like this |

Penguin sales top £1bn as ebook revenues grow 106%

Penguin has reported sales of £1.04bn in 2011, growing 1% on an underlying basis, though... Continue reading at The Bookseller

[ The Bookseller | 2012-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reported sales

Speakers confirmed for IPG conference

The Independent Publishers Guild has confirmed more speakers for next month's 50th annual... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ipg conference

Sales and profit up at Quarto

International co-edition publisher Quarto has pledged to "redouble" its efforts to... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
More news stories like this |

Children's book sales soar in spring half-term break

Sales of children's books rocketed 30% week-on-week as the spring half-term break resulted in... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
More news stories like this |

B&N profit sinks, launches new Nook

Profit at US bookseller Barnes & Noble sank 12% in the third quarter, despite both physical... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
More news stories like this |

The democratization of higher ed. continues: $49 e-textbook launches

In early summer 2011, Nature Publishing Group's Educational branch debuted its "born digital" textbook Principles of Biology, which would cost the student only $49 and contribute to the movement to democratize higher education with technology. Nature's approach was so different that it basically... Continue reading at Betanews

[ Betanews | 2012-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital age #business model

Bookstore Sales Slipped in 2011

Bookstore sales fell 0.8% in 2011, the slowest rate of decline since bookstore sales peaked at $17.18 billion in 2007, according to preliminary estimates from the U.S. Census Bureau. Since 2007, bookstore sales declined a total of 9.6%. The modest drop in 2011 comes with one big caveat—December... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #census bureau #preliminary estimates

The Evolving Role of the Sales Rep

In the past few years everything about the book business has changed, and with it the role of the rep, or district manager, as many are now known. In part that’s a reflection of how ordering has changed, especially with the increasing adoption of Edelweiss, the interactive publishers’ catalogue... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book business #sales rep

Fnac sales fall 3.2% in 2011

The leading French cultural products chain Fnac has reported a dismal performance in 2011, even... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
More news stories like this |

Elsevier increases sales and profits

Elsevier increased sales and profit in 2011 as the company said the decline in print sales was... Continue reading at The Bookseller

[ The Bookseller | 2012-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print sales

Outsourcing Marketing Functions For In-House Results

Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #office walls

Virginia Newspaper Ad Bills OK'd by House, Head to Senate

RICHMOND &mdash; Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry &mdash; this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #industry mdash #newspaper publishers