Interactive campaign for launch of Ice Twins paperback

HarperCollins is to launch an interactive outdoor campaign at Westfield White City shopping centre in west London for the paperback release of psychological thriller The Ice Twins by S K Tremayne. From 31st August to 14th September customers will be able to download a free sample of the book from the wi-fi hotspots around the Westfield Eat St site – a large interactive advertising billboard. HarperCollins said the campaign would reach 500,000 people. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-08-28 00:00:00 UTC ]
News tagged with: #west london #paperback release #psychological thriller #31st august

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