If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link to the brand's site. Advertisers can arrange these "carousel" ads so that they tell a story or show off a product in a particular sequence as people swipe through them. The ads also carry a "learn more" link that opens an advertiser-chosen web page when clicked.Instagram decided to create the carousel ads after seeing that people wanted to get more information from the service's existing ads and advertisers wanted to give it, according to the company's global head of business and brand development James Quarles. People were screen-grabbing photos and leaving comments or captions asking where they can find an item in the captured photo. And advertisers had been asking for ways to tell deeper stories with their ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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Unit sales of print books fell 8.8% in the week ended July 9, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-15 04:00:00 UTC ]
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The winners of the 2022 Whiting Literary Magazine Prize celebrating "excellence in publishing and advocacy for writers" have been announced. Continue reading at Book Riot
[ Book Riot | 2022-07-14 21:40:54 UTC ]
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We are thrilled to announce that Electric Literature has won the prestigious Whiting Literary Magazine Prize! This highly competitive award recognizes excellence in digital and print magazines, and supports winners with an outright grant in the first year, followed by two years of a matching... Continue reading at Electric Literature
[ Electric Literature | 2022-07-14 13:15:00 UTC ]
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Today, the Whiting Foundation announced the winners of its 2022 Literary Magazine Prizes, which honor “the most innovative and essential publications at the forefront of American literary culture.” The five winners were chosen—from an initial pool of more than eighty applicants —based on their... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-14 13:01:36 UTC ]
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Sales of print books began the second half of 2022 on a down note, with units falling 8.8% last week compared to the week ended July 10, 2021. The sales pattern was a familiar one, with gains in adult fiction not enough to offset deep declines in adult nonfiction and the juvenile segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-14 04:00:00 UTC ]
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The winners of the fifth annual Whiting Literary Magazine Prizes have been announced, with five publications, including 'Electric Literature' and 'Zyzzyva,' taking home a combined total of $144,000 in funding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-14 04:00:00 UTC ]
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Book review of "In the Houses of Their Dead: The Lincolns, the Booths, and the Spirits," by Terry Alford Continue reading at The Washington Post
[ The Washington Post | 2022-07-01 12:00:22 UTC ]
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With all nonfiction categories posting double-digit declines, unit sales of print books fell 9.4% in the week ended June 25 from the comparable week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-01 04:00:00 UTC ]
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As sales of nonfiction continued to struggle, unit sales of print books fell 9.4% last week compared to the week ended June 26, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-30 04:00:00 UTC ]
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A cyber attack that forced the U.S. division of Macmillan to take its computer systems offline since Saturday and kept the company from taking orders has also affected the U.K. operation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-29 04:00:00 UTC ]
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The new literary magazine 'Fictionable' launches June 27 with short works including graphic fiction and translation. The post In the UK, a New Literary Magazine, With International Intent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-24 20:36:08 UTC ]
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Unit sales of print books fell about 5% in the week ended June 18, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-24 04:00:00 UTC ]
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Despite a good sales increase for adult fiction titles, unit sales of print books fell 5% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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More declines in the nonfiction categories led to a 5.3% drop in unit sales of print books overall in the week ended June 11, compared to the similar week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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Unit sales of print books fell 5.3% last week from the comparable week in 2021 at outlets that report to NPD BookScan. The drop was the smallest decline in about two months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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Indie entertainment company A24's publishing division is bringing Claire A. Nivola's 2014 picture book 'Star Child' back into print in a redesigned and expanded edition; the book was prominently featured in the 2021 film 'C’mon C’mon,' written and directed by Mike Mills. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
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With declines in all categories, unit sales of print books fell 9.3% in the week ended May 28, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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With sales down in all categories, unit sales of print books fell 9.3% last week compared to the week ended May 29, 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-02 04:00:00 UTC ]
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