Insights, Authenticity, and the Expanding Creator Economy

This post was created in partnership with Nielsen For today’s most innovative companies, creators have become essential partners in both marketing strategy and brand storytelling. During the Cannes Lions International […] Continue reading at 'AdWeek'

[ AdWeek | 2025-06-26 14:22:30 UTC ]

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iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth... Continue reading at The Guardian

[ The Guardian | 2015-09-22 00:00:00 UTC ]
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Malley in comms role at Booktrust

Novelist Gemma Malley has been appointed as Booktrust’s new director of communications. Malley has previously led communications and marketing at Ofsted, the Chartered Institute of Management Accountants and Universities UK, and is the author of the YA Declaration series for Bloomsbury... Continue reading at The Bookseller

[ The Bookseller | 2015-02-14 00:00:00 UTC ]
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Job Moves: June 20, 2014

Heather Fain has been appointed senior v-p, director of marketing strategy, a new central marketing function within HBG. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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Arianna Huffington Partners With DonorsChoose For Her New Book

People who pre-order the book, Thrive, before March 25 will receive a DonorsChoose gift card equal to the book's list price.DonorsChoose, one of Fast Company's Most Innovative Companies of 2014, draws inspiration from the better parts of the crowdfunding model: Public school teachers from across... Continue reading at Fast Company

[ Fast Company | 2014-02-13 00:00:00 UTC ]
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Beyond 'Event' Book Marketing

How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly