In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next big thing in stand-up, is one of the few shows to have broken through—at least as a critics’ and awards’ darling, picking up eight Emmys and three Golden Globes following its debut season in 2017. But without the right marketing strategy, it’s easy for quality programming to get lost in the crowd. The marketing challenge Despite the buzz surrounding “Mrs. Maisel,” Amazon Prime Video was faced with a significant obstacle: How do you get viewers interested in a series set 60 years ago and centered on a fast-talking Jewish woman whose picture-perfect life is straight out of a vintage issue of Town and Country? “I like to bring people into a story and its characters as if it were real,” says Mike Benson, head of marketing at Amazon Studios. “A lot of our marketing involves bringing the show to customers in a way that is provocative and entertaining and makes you either want to experience the show more deeply—or ask, ‘What’s this show about?’” The campaign To promote the second season of the show, Amazon partnered with Tool North America to create a “Maisel”-themed Carnegie Deli pop-up on Lafayette Street in New York. The restaurant, which operated in December of last year, featured... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-31 07:00:00 UTC ]
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What is the origin story of the Marvel Cinematic Universe? Tara Bennett and Paul Terry got to the bottom of it. Continue reading at The Washington Post
[ The Washington Post | 2021-10-19 12:00:00 UTC ]
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Desmond Shum describes how he turned access into wealth — until his wife’s arrest. Continue reading at The Washington Post
[ The Washington Post | 2021-10-15 12:00:00 UTC ]
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Review of "There Is Nothing for You Here: Finding Opportunity in the 21st Century" by Fiona Hill Continue reading at The Washington Post
[ The Washington Post | 2021-10-01 14:45:07 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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The comics giant has issued lawsuits in a bid to hold on to the copyright of heroes including Spider-Man and Iron ManMarvel has filed a series of lawsuits in a bid to retain full control of characters including Spider-Man and Iron Man.The complaints, which were obtained by the Hollywood... Continue reading at The Guardian
[ The Guardian | 2021-09-27 14:40:42 UTC ]
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Penguin Michael Joseph has swept in for another title from bestseller Mrs Hinch, packed with lists “to make organising your life the simplest it's ever been”. Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 09:32:17 UTC ]
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Holly Smale, bestselling author of the Geek Girl series, discusses how autistic characters, and authors, should no longer be seen as ‘niche’ Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 18:27:19 UTC ]
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With clone emperors in haute couture and exotic wolf-lizards poised to attack, Foundation and For All Mankind herald a new era of ravishing spectaculars. Can they do for sci-fi what Game of Thrones did for fantasy?Dynastic infighting, the decline and fall of a mighty empire, tyrannical rulers... Continue reading at The Guardian
[ The Guardian | 2021-09-23 15:57:15 UTC ]
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Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. Continue reading at The Bookseller
[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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Merve Emre’s “The Annotated Mrs. Dalloway” highlights the many reasons Woolf’s book is a masterpiece. Continue reading at The Washington Post
[ The Washington Post | 2021-09-15 13:00:00 UTC ]
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In writing his new novel, the Irish author spent years tracing the secret yearnings of Mann—who, he says, played a lifelong “game between what was revealed and what was concealed.” Continue reading at New Yorker
[ New Yorker | 2021-09-13 10:00:00 UTC ]
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International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 00:32:33 UTC ]
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Virginia Feito’s horror-tinged novel is already set for the big screen, with Elizabeth Moss in the starring role Continue reading at The Washington Post
[ The Washington Post | 2021-08-20 10:57:59 UTC ]
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North America is experiencing a manga boom. Here's a look at the industry's history with manga and its future. Continue reading at Book Riot
[ Book Riot | 2021-08-13 10:33:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News
[ ABC News | 2021-08-11 14:32:35 UTC ]
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Virginia Feito’s debut novel features a woman persuaded that her husband, a celebrated writer, has skewered her in his latest book. Is she right? Continue reading at The New York Times
[ The New York Times | 2021-08-10 09:00:06 UTC ]
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The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
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