Inside Open Road Integrated Media's Data Driven E-Book Marketing Success Story

Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]

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Omeda’s Aaron Oberman On Data, the State of Publishing and His Company’s Outlook

Since nearly doubling the size of the company, Omeda is positioning itself to better serve a range of publishing partners in a variety of ways. The post Omeda’s Aaron Oberman On Data, the State of Publishing and His Company’s Outlook appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-30 00:00:00 UTC ]
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Industry Notes: Open Road Acquires US Graham Green Ebook Rights; Unicorn Announces Ali Cavanaugh Book

Rolling out the news of its acquisition with three pivotal titles, Open Road announces its Graham Greene US ebook rights acquisition, as the UK’s Unicorn names artist Ali Cavanaugh for a 2019 retrospective. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Jon Fine: ‘Greene’s Extraordinary... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-13 00:00:00 UTC ]
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'Lean Back': Facebook Looks to Woo Viewers and Brands With TV-Like Content

Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at Advertising Age

[ Advertising Age | 2017-06-20 00:00:00 UTC ]
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Twitter Extends Pre-Roll Video Ads to Periscope Livestreams

Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age

[ Advertising Age | 2017-03-28 00:00:00 UTC ]
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Friedman Steps Down as Chair, Executive Publisher of Open Road

Jane Friedman, the former CEO of HarperCollins who cofounded Open Road Integrated Media in 2009, has stepped down as chairman and executive publisher of the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-07 00:00:00 UTC ]
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Facebook is inserting ads midway through videos

Facebook's ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will a... Continue reading at Engadget

[ Engadget | 2017-02-24 00:00:00 UTC ]
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International Notes: Open Road Acquires Iconic UK and US Titles; Germany’s De Gruyter Reorganizes Open Access

Ebook rights to works of Joan Didion, Joyce Carol Oates, and Philip Pullman go to Open Road, while Germany's De Gruyter ups its ante in Open Access. The post International Notes: Open Road Acquires Iconic UK and US Titles; Germany’s De Gruyter Reorganizes Open Access appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
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How Snapchat's Big Changes Impact Advertisers and Publishers

Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age

[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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International Industry Notes: A Teen Takeover of Libraries, a Timely Release from Open Road

As teens in the UK prepare to 'take over' their community libraries, Open Road media begins releasing Gerald Durrell's books in the States, as 'The Durrells' comes to PBS. The post International Industry Notes: A Teen Takeover of Libraries, a Timely Release from Open Road appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-04 00:00:00 UTC ]
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Friedman steps down as c.e.o of Open Road

Jane Friedman will move to become chairman of Open Road Integrated Media, while Paul Slavin has been named the new c.e.o. Continue reading at The Bookseller

[ The Bookseller | 2016-06-02 00:00:00 UTC ]
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Slavin Named CEO of Open Road; Friedman Becomes Chairman

Effective immediately, Paul Slavin has been promoted to CEO of Open Road Integrated Media, while company cofounder and CEO Jane Friedman has been named chairman and executive publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-31 00:00:00 UTC ]
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Post-Lawsuit, HC Publishing 'Julie of the Wolves' E-book

The announcement comes after a federal judge found, in 2014, that Open Road had infringed HarperCollins’ copyright by releasing an unauthorized ebook edition of the Newbery Medal-winning novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-12 00:00:00 UTC ]
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Open Road Restructures, Adds New Execs

Open Road has implemented a new organizational structure that it said will help it become a broader digital content company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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Friedman: D2C strategy for Open Road

Jane Friedman's Open Road ebook company has had one million page views for its new, direct-to-consumer online community The Lineup  in its first six months of existence, Friedman revealed at the FutureBook Conference today (4th December). Open Book aims to get 10m unique users of The Lineup,... Continue reading at The Bookseller

[ The Bookseller | 2015-12-05 00:00:00 UTC ]
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Medium Doubles Down on Mobile With New App

Founder Evan Williams unveiled a slew of new features and new publishing partners at an event in San Francisco last night.Recognizing that people are increasingly on their mobile devices, Medium yesterday launched a slew of new features and major updates to its iOS and Android apps that make it... Continue reading at Fast Company

[ Fast Company | 2015-10-08 00:00:00 UTC ]
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Google Unveils Project to Load Mobile Web Pages Faster (And Let Publishers Keep Control of Ads)

Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-07 00:00:00 UTC ]
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Slavin Named President at Open Road

Media executive Paul Slavin has been named president of Open Road Integrated Media, a newly created position for the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-21 00:00:00 UTC ]
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How Twitter more than doubled its advertising audience

Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday

[ Digiday | 2015-08-21 00:00:00 UTC ]
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Tribune expands its Web-syndication business to video

Tribune Content Agency, a content “clearinghouse” for Tribune Publishing, has launched a new video-syndication network, which will offer its publishing partners more than 1,000 new videos per day from media companies like Reuters, AP, Bloomberg, the Chicago Tribune and the LA Times. The network,... Continue reading at Digiday

[ Digiday | 2015-07-15 00:00:00 UTC ]
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New E-book Bundling Service BitLit Adds Macmillan

The start-up with a free app that allows customers to purchase ebook editions of titles they already own, has added Macmillan to its roster of publishing partners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-04 00:00:00 UTC ]
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