Inside Open Road Integrated Media's Data Driven E-Book Marketing Success Story

Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
News tagged with: #open road #boosting sales #publishing partners

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Open Road Acquires US Graham Greene Ebook Rights; Unicorn Announces Ali Cavanaugh Book

Open Road announces its acquisition of US ebook rights to iconic British journalist-novelist Graham Greene, as the UK's Unicorn names artist Ali Cavanaugh for a 2019 retrospective. The post Open Road Acquires US Graham Greene Ebook Rights; Unicorn Announces Ali Cavanaugh Book appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-13 00:00:00 UTC ]
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Industry Notes: Open Road Acquires US Graham Green Ebook Rights; Unicorn Announces Ali Cavanaugh Book

Rolling out the news of its acquisition with three pivotal titles, Open Road announces its Graham Greene US ebook rights acquisition, as the UK’s Unicorn names artist Ali Cavanaugh for a 2019 retrospective. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Jon Fine: ‘Greene’s Extraordinary... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-13 00:00:00 UTC ]
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Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors to Turkish Books

Taking note of the fact that two of the six shortlisted titles are Turkish in this year's EBRD Literature Prize–to be awarded during London Book Fair–Istanbul's Nermin Mollaoğlu looks at the rights scene in 2018. The post Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-27 00:00:00 UTC ]
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Will Ruling in ReDigi Case Open the Door to a Used E-book Market?

That’s the heart of the question now before the U.S. Court of Appeals for the Second Circuit, after a lively hearing on Tuesday in the case of Capitol Records vs. ReDigi. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
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How Thought Catalog Uses Social Media Data To Drive Book Publishing

Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create 'an experience that isn't efficient—that's anti-efficient.' The post How Thought Catalog Uses Social Media Data To Drive Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-12 00:00:00 UTC ]
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Inside Chief Executive’s Data-Driven Evolution

How the 40-year-old business magazine adapted to meet 21st-century market demands. The post Inside Chief Executive’s Data-Driven Evolution appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
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London Digital 2016: The Markets to Open 2016 Frankfurt Book Fair

Last year the Frankfurt Book Fair and Publishing Perspectives launched a new conference, the Markets: Global Publishing Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Book Media Amplification is Key to Small Press Success

Chad Post of Open Letter Books explains how leveraging social networks for media amplification is now a key to small press marketing success. The post Book Media Amplification is Key to Small Press Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-29 00:00:00 UTC ]
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Using Social Media to Understand the Chinese Book Market

A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market. The post Using Social Media to Understand the Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary platform #international publishers


Traditional books on paper open a new chapter of success

As the expansion of ebook sales slow down, enthusiasm for both paperbacks and hardcovers remains strongA former tannery has been magicked into an arts venue, the lights have been dimmed, and a roomful of publishing executives are sitting on creaky wooden floors, cross-legged or knees scrunched... Continue reading at The Guardian

[ The Guardian | 2015-04-11 00:00:00 UTC ]
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Open Road Buys Premier Digital E-book Line

Open Road Integrated Media has added more than 300 titles to its catalogue, acquiring the ebook list from Premier Digital Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
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Judge Rules for HarperCollins in Open Road E-Book Dispute

A New York court has held that ebook publisher Open Road infringed HarperCollins’ copyright with its ebook edition of Jean Craighead George’s 1973 bestselling children’s book "Julie of the Wolves." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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Facebook Marketing Tactics for Book and Media Businesses

Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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NewSpring Capital Leads $11M Investment in Open Road Media

E-book publisher and digital marketer Open Road Integrated Media announced that it has received $11 million in Series C equity financing led by an $8 Million investment from NewSpring Capital. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-19 00:00:00 UTC ]
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HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden

Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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Open Road launches Iconic E-Books

Written By: Charlotte Williams Publication Date: Tue, 18/10/2011 - 15:19 Digital publisher Open Road is launching a new imprint, Iconic E-books, with Erica Jong's Fear of Flying and Alice Walker's The Color Purple to be among its first titles. The Iconic E-Books titles will be those that have... Continue reading at The Bookseller

[ The Bookseller | 2011-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #erica jong #alice walker #color purple #literary fiction


Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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