Industry Notes: De Gruyter Partnership with Medieval Institute; Cambridge Cites Digital Growth

Western Michigan University's Medieval Institute Publications announces a marketing partnership with De Gruyter, as Cambridge University Press sees digital reaching 'close to 40 percent of total sales.' The post Industry Notes: De Gruyter Partnership with Medieval Institute; Cambridge Cites Digital Growth appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2018-08-08 00:00:00 UTC ]
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CI7: Children’s Institute Heads to Pittsburgh

ABA’s premier children’s bookselling event is on track to be the largest yet as it heads to the City of Bridges for Quidditch and education. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
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Reinventing the way traditional media organizations master digital content

In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday

[ Digiday | 2019-06-13 04:03:22 UTC ]
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‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize

Agencies aren't unionized. As unionization among digital media companies continues to grow the question of why collective bargaining is happening agencies remains. The post ‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-13 04:01:37 UTC ]
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Industry leaders and Ad Age editors predict the big winners at Cannes

It’s a parlor game as old as the Cannes International Festival of Creativity itself—guessing which campaigns will nab the gold at the industry’s highest-profile and most important creative showcase. So we decided to ... just do it. Ad Age surveyed top creatives for their predictions on which... Continue reading at Advertising Age

[ Advertising Age | 2019-06-11 07:00:00 UTC ]
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Google Made $4.7 Billion From the News Industry in 2018, Study Says

Journalists create the content, and big tech companies are profiting off it, according to a new analysis. “We need to share the revenue,” a news publisher says. Continue reading at The New York Times

[ The New York Times | 2019-06-10 04:21:34 UTC ]
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Facebook Wants D.C. Appellate Court to Toss Suit Over Cambridge Analytica

Facebook is urging a judge in Washington, D.C. to halt proceedings in a lawsuit brought by the attorney general Karl Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-07 15:14:55 UTC ]
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Entertainment Weekly to Go Monthly Under New EIC, and More News & Notes

Entertainment Monthly Meredith Corp. announced Thursday a "reimagining" of its 29 year-old magazine Entertainment Weekly, reducing its print edition's frequency to monthly in favor of heavier investment in its online platforms (though it will retain the Entertainment Weekly name) and replacing... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-06 18:49:55 UTC ]
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Canadian Publishing Reacts to New ‘Industry Committee’ Copyright Report

As the Industry Committee report on the Canadian Modernization Act arrives, publishing industry players call for speed, with an election looming. The post Canadian Publishing Reacts to New ‘Industry Committee’ Copyright Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-06 02:34:57 UTC ]
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Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa

Currently, Nielsen Book tracks books sales data in one African country, but Andre Breedt says there are plans to expand sales tracking across the continent. The post Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-05 05:30:03 UTC ]
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Approaching Paid Subscription Growth Like It’s 2019

We have reached a point at which paid subscription growth, for many media companies, feels unattainable. I both vehemently disagree and, sadly, agree. There are more tools than ever for reaching larger audiences (the disagree part), yet, most of the time, they are not deployed to their full... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-04 19:12:17 UTC ]
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D.C. case against Facebook over Cambridge Analytica will proceed

Early Friday, a judge sided with Facebook shareholders who demanded the company hand over emails and records related to its handling of the Cambridge Analytica scandal. Later in the day, the company was denied again in court, as Reuters reports that... Continue reading at Engadget

[ Engadget | 2019-06-01 07:32:00 UTC ]
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BookExpo 2019: Bookstores Central to Publishing, Industry Powerhouses Say

Publishing industry leaders made a strong declaration about the centrality of bricks-and-mortar retail to the publishing industry during a Thursday session at BookExpo 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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How Insurance Companies Are Coping with Digital Transformation

The insurance industry is facing its most profound disruption in decades. It is partnering with 'insurtech' startups to digitally transform, says RGAX CEO Dennis Barnes. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2019-05-29 20:03:55 UTC ]
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Wainscot Media Acquires Pair of Fashion Industry B2B Magazines

Footwear Plus and 103-year-old Earnshaw's magazines join Wainscot's growing roster of titles. The post Wainscot Media Acquires Pair of Fashion Industry B2B Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-28 20:57:54 UTC ]
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‘Digital has its limitations’: DTC brands are testing direct mail

Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-24 04:01:40 UTC ]
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De’Shawn Charles Winslow on how his debut novel’s antiheroine has family roots

De'Shawn Charles Winslow discusses "In West Mills," his novel following a woman struggling with alcoholism in the fictional town of West Mills, N.C. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-23 15:00:00 UTC ]
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Sourcebooks and Penguin Random House in ‘Collaborative Partnership’

Stressing that Sourcebooks will retain its independence, Penguin Random House's 45-percent stake in the American publisher may mean new international reach. The post Sourcebooks and Penguin Random House in ‘Collaborative Partnership’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-23 01:30:12 UTC ]
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Comcast’s Tech Unit Unveils Tool to Unify Linear and Digital Media Buys

Comcast Technology Solutions is rolling out a suite of tools it claims will better unify the fragmented campaign implementation process and minimize--or remove--human error. The division of Comcast claims the launch of the new suite saves advertisers and media agencies time during campaign... Continue reading at AdWeek

[ AdWeek | 2019-05-22 13:00:45 UTC ]
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Amazon Literary Partnership grant recipients include nine groups in California

The Amazon Literary Partnership announced Monday that it was giving more than $1 million in grants to 66 literary nonprofit groups across the country, including nine in California. Amazon has awarded the grants annually since 2009, with the money going to small publishers, writing centers,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-21 17:40:00 UTC ]
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