Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Food for thought: Back in April, The New York Times announced that it would be launching a new two-day fall event called The New York Times Food Festival, featuring the paper’s chief food editor Sam Sifton and fellow Times foodies including Melissa Clark, Kim Severson and Pete Wells. The goal: to “bring together the food world’s leading chefs, restaurateurs and industry thought leaders to deliver a one-of-a-kind culinary experience for consumers across New York City.” Today, it got real: The Times is putting tickets up for sale for everything from its October 5-6 takeover of Manhattan’s Bryant Park, featuring food stands from Frankies Spuntino, Frenchette, Superiority Burger and more ($25 for a one-day pass), to lectures at TheTimesCenter with titles such as “The Secret Sauce of Success” and “Bourdain and Beyond” ($45 each). When the paper tentatively announced the event in the spring, Sebastian Tomich, the global head of advertising and marketing solutions at the paper, said, “We have a broad ambition to create festivals that showcase our editorial leadership and innovative way of bringing stories to life with a variety of topics”—and food was the “obvious choice” for the first festival. Mastercard was announced as the presenting sponsor. Now the event has... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-11 19:24:56 UTC ]
Facebook said today its replacing the useless Messenger section with a Videos tab on its mobile app. The stream, dedicated to YouTube's bread-and-butter, will serve videos from friends, publishers, pages the user likes and ads. Facebook also confirmed its testing a floating video box, a new... Continue reading at Digiday
[ Digiday | 2015-10-14 00:00:00 UTC ]
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Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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Just how much of a problem is ad fraud? If you're a regular reader of Ad Age, you know it's a big problem -- though just how big depends on lots of variables, including the specific digital agencies, ad-tech vendors and publishers a given marketer choses to work with. And if you read our recent... Continue reading at Advertising Age
[ Advertising Age | 2015-09-25 00:00:00 UTC ]
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With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Picador has acquired a "deeply personal narrative" by Observer writer and former Faber & Faber editor-in-chief, Robert McCrum. Sophie Jonathan, editor at Picador, bought UK and Commonwealth rights to Every Third Thought: Observations on the Inevitable End-Game from Jonathan Lloyd at Curtis... Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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Mic’s first interview with President Obama is available on Mic.com, which received more than 16 million visitors in July. The full interview is also available on its mobile app, Facebook and YouTube. But the distribution strategy doesn’t end there, as the publisher has also been sharing... Continue reading at Digiday
[ Digiday | 2015-08-15 00:00:00 UTC ]
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In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time... Continue reading at Betanews
[ Betanews | 2015-08-04 00:00:00 UTC ]
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Baker & Taylor this week announced that it has released a new “all-in-one” mobile app for library users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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Association of Online Publishers Digital Publishing Awards give consumer publisher of the year award to newspaperThe Guardian picked up three prizes at this year’s Association of Online Publishers (AOP) Digital Publishing Awards, including consumer digital publisher of the year and best mobile... Continue reading at The Guardian
[ The Guardian | 2015-07-03 00:00:00 UTC ]
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Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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Publisher of Marie Claire and NME expecting premium price for HQ near Tate Modern and planning to remain a tenant following saleThe publisher of Marie Claire and NME has put its London headquarters, the Blue Fin building near Tate Modern, up for sale with a price tag of more than £400m.Time Inc... Continue reading at The Guardian
[ The Guardian | 2015-05-08 00:00:00 UTC ]
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Facebook’s cred is still intact with teens, survey saysA Pew Research survey has found that Facebook is the most popular social network among teens, debunking the notion that it was losing ground among the younger generation. While 71 percent of all teens surveyed use Facebook, 41 percent said... Continue reading at PC World
[ PC World | 2015-04-09 00:00:00 UTC ]
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They were three college students reading magazines like Cosmo, Marie Claire and Vogue. And they just knew: Something was missing. They were craving content geared specifically to college women, and as they investigated further, they realized they had found a hole in the media... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-02-19 00:00:00 UTC ]
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Discussions on magazine’s future form part of wider review of Time Inc UK, also home to Marie Claire and Country LifeNME staff are understood to have been told that discussions have been held with promoters and partners about the prospect of the magazine going free.Following reports on Tuesday... Continue reading at The Guardian
[ The Guardian | 2015-02-18 00:00:00 UTC ]
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After attracting more than 50m monthly readers on tablets and smartphones, US startup smashes down its walled garden and hopes partners will see the potentialFlipboard came to prominence as a news-reading app for tablets and smartphones, attracting more than 50 million monthly active readers by... Continue reading at The Guardian
[ The Guardian | 2015-02-10 00:00:00 UTC ]
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Charlie Hebdo is printing 7 million copies of its "survivor's issue," published one week after terrorists attacked the magazine's Paris office Jan. 7, killing 12 people. To print the additional copies, Charlie Hebdo, which usually puts out 60,000 copies per issue, received financial help from... Continue reading at Advertising Age
[ Advertising Age | 2015-01-21 00:00:00 UTC ]
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Amazon has launched a one-hour new delivery service in selected areas of Manhattan, New York, today (19th December), which it plans to expand in 2015. The service, called Prime Now, promises to deliver in one hour a range of more than 25,000 daily essentials, such as “paper towels, shampoo,... Continue reading at The Bookseller
[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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Publishing giant to pay more than 7,000 interns between $700 and $1,900 after lawsuit said some had been paid less than a dollar an hourTell us: how did you get by when working an unpaid internship? Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-15 00:00:00 UTC ]
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Marie Claire and NME publisher, formerly known as IPC Media, reports £21.5m profit as revenues fall 7% year on year Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-10-07 00:00:00 UTC ]
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John Mack Carter, one of the industry's most influential magazine editors and the longtime voice of McCall's, Ladies' Home Journal and Good Housekeeping, has died at 86 following a long battle with Parkinson's. Mr. Carter was the only person in publishing history to helm all three titles.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-09-27 00:00:00 UTC ]
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