Social media is now a vital platform to promote new titles. And that means jacket designs that hit you ‘hard and quick’Last week’s big literary event was not the publication of a new book, the million-pound signing of a celebrity author or the announcement of a prestigious prize. Instead, it was the unveiling of a cover: the jacket of the forthcoming novel by Sally Rooney.“It’s quite rare that a publisher will reveal a jacket and make such a big deal about who designed it, or even mention who designed it,” says Danny Arter, creative editor of The Bookseller, a magazine reporting on the publishing industry. But in recent years, book cover design has taken on a higher profile, and we may be seeing a new heyday for book design. Related: The Guardian view on the writing business: readers must ultimately benefit | Editorial Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2021-04-18 09:00:04 UTC ]
The literary body, representing 9,000 authors, is calling on the US government to launch a competition investigation into Amazon, following the long-running dispute between the internet retailer and publisher HachetteAmericas Authors Guild has met with the US department of justice to call for an... Continue reading at The Guardian
[ The Guardian | 2014-10-03 00:00:00 UTC ]
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Amazon Kindle is now a 'proud sponsor' of Downton Abbey. And it suits, as the show's story arc reflects the current dynamic in the publishing business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
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PW's annual salary survey reveals an eye-opening lack of diversity in the publishing industry, an enduring pay gap between men and women, and an increasingly optimistic workforce. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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On-demand cleaning and housework platform and iOS app Handybook has dropped the “book” from its name. It might not seem like a big deal, but CEO Oisin Hanrahan says the change will clear up some confusion. “People associated us with an actual, physical book,” he said. “We meant booking. They... Continue reading at PC World
[ PC World | 2014-09-16 00:00:00 UTC ]
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Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Why is it a big deal for publishers to pay to promote their content on Facebook? The post Paying for traffic: the end of the last taboo? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-02 00:00:00 UTC ]
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Stuart Applebaum, who rose from a publicist at Bantam Books to become the dean of corporate communications directors in the publishing industry, has been named emeritus executive v-p, corporate communications at Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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For publishers today, data has become the key to competitive advantage. But executing against data has traditionally been a challenge. Only in recent years has the publishing industry invested in the technology required to make sense of data's complexity and volume. It speaks to a culture shift,... Continue reading at Advertising Age
[ Advertising Age | 2014-08-14 00:00:00 UTC ]
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There was no missing the life-size photo of Pope Francis near one of the entrances to the 18th annual Catholic Marketing Network trade show July 29-Aug. 1. He was there in spirit, perhaps, and certainly adorned many a book cover at a show publishers said brought robust sales and many... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
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Amazon's leaked 'Netflix for books' plan will alarm publishers and doom old-fashioned anonymous readingOnce upon a time, 12 years ago to be precise, David Bowie said something very perceptive. "Music itself is going to become like running water or electricity," he told a New York Times... Continue reading at The Guardian
[ The Guardian | 2014-07-20 00:00:00 UTC ]
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The first half of 2014 was one of the publishing industry’s busiest six-month periods for mergers and acquisitions since the start of the Great Recession. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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The Thor in Marvel's comic book universe is about to become a woman. This is very cool news, but not entirely for the reasons you might imagine. Continue reading at Wired
[ Wired | 2014-07-16 00:00:00 UTC ]
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As things stand, Hachette is making ebook discounts impossible, and almost everybody else stands to lose, writes Hugh HoweyNews: New Amazon terms amount to 'assisted suicide' for book industry, experts claimHow much should an ebook cost? And how should that money be split? These two questions... Continue reading at The Guardian
[ The Guardian | 2014-07-08 00:00:00 UTC ]
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Welcome to a special educational series about digital printing solutions and technology. Here, we look at the value proposition of digital printing, and take stock of the current thoughts and practices in the publishing industry in implementing a hybrid printing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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Childrens Laureate enthusiastic about children reading digitally but thinks publishers should proceed with cautionAuthor and Childrens Laureate Malorie Blackman is enthusiastic about the potential for children to read books digitally, but thinks the publishing industry should proceed with... Continue reading at The Guardian
[ The Guardian | 2014-07-04 00:00:00 UTC ]
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The publishing industry's packaging of women's literary fiction in stereotypically girly covers makes great books seem trashy.If you take a look at the cover of Alice Munro's latest Nobel Prize-winning short fiction collection, The View From Castle Rock, you probably wouldn't guess it includes... Continue reading at Fast Company
[ Fast Company | 2014-07-03 00:00:00 UTC ]
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Predictions that the e-reader is done seem to be everywhere. What do those forecasts really mean for the publishing industry? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-01 00:00:00 UTC ]
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Books do furnish a room, but according to many in the publishing industry, the fear is that emails, online video texts and tweets will prevent them being read. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-20 00:00:00 UTC ]
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The Amazon-Hachette dispute is a lot more nuanced than has been portrayed in much of the coverage. The retailing giant has its (sometimes anonymous) defenders in the publishing industry, and Hachette has its critics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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After finishing his first novel, The Expats, Chris Pavone decided he wanted to place his next thriller, The Accident (Crown, Mar.), in the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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