For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams. Over the past several years, titles like Cosmopolitan, Sports Illustrated and Essence (to name a few) have joined live event veterans like The Atlantic and The New Yorker in debuting a slew of new consumer-facing conferences and festivals—and taking advantage of advertisers' desires to connect with culturally-savvy audiences. One of the buzziest of these events is New York magazine's annual Vulture Festival, a spin-off of the media company's popular culture blog, which kicks off for the third time this weekend. The 2016 festival is nearly double the size of the previous two years, with 34 different events from screenings and live podcast tapings to interviews with showrunners (like Shonda Rhimes and David Chase) and actors (including the casts of Mr. Robot and Better Call Saul). This also marks New York Media's largest advertiser push to date around the festival, which resulted in companies like DirecTV, TNT, Hulu, Citi and Casper all signing on to sponsor experiential activations, panels, parties, digital coverage and more. "This was the first year that we've actually gone out there with a dedicated sponsor effort," said publisher Larry Burstein, who last year hired the company's first-ever director of sponsorship sales, Daniel Jasper, to help oversee the events business. "Because there's a lot about the festival that's new... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-21 00:00:00 UTC ]
News tagged with:
#east coast
#west coast
#original series
#experiential activations
Written By: Charlotte Williams Publication Date: Wed, 08/06/2011 - 14:53 The Edinburgh International Book Festival is to be sponsored by Guardian News & Media, in a newly-penned two-year deal. The sponsorship deal will include coverage in the Guardian, the Observer and its books website of... Continue reading at The Bookseller
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sponsorship deal
#books website
#review books
#29th august
#fay weldon
Written By: Charlotte Williams Publication Date: Fri, 03/06/2011 - 14:25 Unbound, a publishing platform that allows readers to choose what is published, was devised as a response to the difficulties of the existing publishing model, with the programme aiming to get 35 to 40 projects off the... Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing platform
People is the most profitable U.S. magazine and had an excellent, +5.6% ad-page advertising 2010, so it was appropriate that the magazine did very well at min's seventh "Sales Executive of the Year" awards breakfast Thursday morning (June 2) at New York's Grand Hyatt. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year awards
#grand hyatt
Written By: Graeme Neill Publication Date: Thu, 02/06/2011 - 12:39 Ottakar's founder James Heneage has launched the inaugural Chalke Valley History Festival, with the likes of Michelle Paver, Patrick Bishop and Peter Snow due to make appearances. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michelle paver
#make appearances
Written By: Charlotte Williams Publication Date: Wed, 01/06/2011 - 09:06 The Southbank Centre has opened nominations for "the largest poetry festival ever staged in the UK", the Poetry Parnassus, which will form part of next year's Cultural Olympiad. The festival will see 205 poets, one from... Continue reading at The Bookseller
[ The Bookseller | 2011-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#poetry festival
#nominations open
#southbank centre
#opened nominations
#form part
#feature readings
Written By: Lisa Campbell Publication Date: Wed, 25/05/2011 - 14:13 Independent bookshop owners paid themselves an average wage of £22,200 in 2010, according to a new survey. Figures revealed that the average sales of those bookshops which took part in last years Bookseller Fitness Programme... Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#average sales
#book sales
Is the time ripe to place a bet on a brighter and profitable future for the grand dame of the publishing world? Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing world
Durham, North Carolina-based Food News Media, a b-to-b publisher serving the food and restaurant industry, has introduced Restaurant Management, a mobile magazine targeting full-service restaurateurs and executives. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
More news stories like this |
Written By: Katie Allen Publication Date: Thu, 19/05/2011 - 09:11 Novelist Sebastian Faulks, the team behind Peep Show and musician Edwyn Collins are to take part in the first-ever book festival at Queens Park in north-west London. The Queens Park Book Festival will take place on 11th... Continue reading at The Bookseller
[ The Bookseller | 2011-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book festival
#include events
#philip hensher
#tim lott
Written By: Katie Allen Publication Date: Wed, 18/05/2011 - 14:46 Google is to partner with the Telegraph Ways with Words Literature Festival, as it celebrates its 20th year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google partners
#words festival
#20th year
Publication Date: Mon, 16/05/2011 - 08:50 A team of volunteers has set up the UK's first festival devoted to Animal Farm author George Orwell. Taking place from 9th-18th September in Letchworth, Hertfordshire, the George Orwell Festival is being run by volunteers including representatives from... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book events
#taking place
#art exhibitions
Written By: Lisa Campbell Publication Date: Tue, 17/05/2011 - 09:00 Quercus has been crowned 2011's best publisher at The Bookseller Industry Awards, as Sainsbury's scooped the Bookseller of the Year award. Quercus was presented with the Bonnier Publisher of the Year Award at the black-tie... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bonnier publisher
The New York Times may be starting to experience the price of their paywall, as page views for The New York Times Online fell 24.4 percent in April from March numbers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#page views
American publishers have always given away their work in hopes of building up huge audiences that they can sell advertising against. Are they making a mistake in replicating that model on the iPad and other tablets? Continue reading at The New York Times
[ The New York Times | 2011-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media decoder
#american publishers
#sell advertising
Written By: Philip Jones Publication Date: Tue, 10/05/2011 - 11:06 E-book sales could exceed 8% of trade publishers' sales in 2011, and could reach 15% next year, Random House UK's deputy chairman Ian Hudson told delegates at the World e-Reading Congress this morning (10th May). Hudson also... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital sales
#trade publishers
#enhanced ebook
#sit back
The New Yorker is expected to be the first in-app publication to be offered as more than a single issue sale. Continue reading at PC World
[ PC World | 2011-05-09 00:00:00 UTC ]
More news stories like this |
Written By: Caroline Horn Publication Date: Mon, 09/05/2011 - 09:28 Publishers sales of childrens books fell by almost 7% during 2010, from 190m in 2009 to 177m in 2010, marking a third successive fall for the childrens market since 2007 when publishers sales stood at 212m units. The... Continue reading at The Bookseller
[ The Bookseller | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#childrens market
#consumer market
Written By: Benedicte Page Publication Date: Fri, 06/05/2011 - 11:28 Quercus has enjoyed "strong double-digit growth" across both its trade and contract divisions in the first four months of 2011, chief executive Mark Smith announced today (6th May) at the publisher's annual general meeting in... Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tough market
Written By: Philip Stone Publication Date: Wed, 04/05/2011 - 16:00 Booksellers suffered their poorest sales in almost eight years last week with spending on physical books slumping by 12% week-on-week. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales slump
#eight-year low
Publication Date: Wed, 04/05/2011 - 08:50 Michael Morpurgo, Robyn Young and Simon Scarrow are to take part in the inaugural Festival of Historical Writing, launched by the Historical Writers' Association. As reported in March, Transworld novelist M C Scott formed the association as a forum for... Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#robyn young
#simon scarrow
#historical writers
#inaugural festival