Implementing a Mobile Strategy as an Independent Publisher

A b-to-b publisher shares lessons from its first app launch including mobilizing Web sites and implementing QR codes. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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Other Publishing stories related to: 'Implementing a Mobile Strategy as an Independent Publisher'

Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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By hiding likes and video views, Facebook could force publishers to shift strategies

Beijing International Book Fair: Phoenix Publishing’s Global Strategy

Reporting US$2.62 billion in 2018 revenue, China's sprawling Phoenix Publishing & Media already has deals in 30 countries and wants to get only bigger. The post Beijing International Book Fair: Phoenix Publishing’s Global Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-22 14:12:23 UTC ]
More news stories like this | News stories tagged with: #phoenix publishing #global strategy

Mobile Matters—and Publishers Must Remember That, Even When Resources Are Limited

A smartphone alert to local news publishers: Mobile matters! It matters to your readers, to your revenue streams and to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-21 15:22:29 UTC ]
More news stories like this | News stories tagged with: #revenue streams #news publisher

IPG Independent Publishers Awards shortlists see 10 new names for 2019

The Independent Publishers Guild (IPG) has announced the 12 shortlists for its annual awards, with five small presses up for at least two prizes and 10 featuring for the first time. Continue reading at The Bookseller

[ The Bookseller | 2019-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual awards #small presses

Independent Publishers Launch Indie Playlist Program

A consortium of independent publishers led by Seven Stories Press has launched Indie Playlist, a program that provides discounts and cash rewards for independent booksellers who order from a rotating list of titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stories press #independent booksellers

Inside Facebook-born Freeda Media’s distributed publishing strategy

Two-year-old female-focused Freeda Media has worked with 150 brands on branded content campaigns, and revenue has seen triple-digit growth. The post Inside Facebook-born Freeda Media’s distributed publishing strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-27 00:00:00 UTC ]
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In Brussels: A Focus on Francophone Independent Publishers

Asserting that the work of francophone markets' small- and mid-sized publishers is a kind of activism, organizers of the 'Talented Indies' program in Brussels hold their third round of programming. The post In Brussels: A Focus on Francophone Independent Publishers appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mid-sized publishers #talented indies

‘WomenList’ from Paris-Based International Alliance of Independent Publishers

As politics and publishing collide this year, the International Alliance of Independent Publishers' is organizing a WomenList exhibition of 30 titles on feminism and women. The post ‘WomenList’ from Paris-Based International Alliance of Independent Publishers appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers #international alliance

Digital Trends, a rare profitable and growing independent publisher, looks to expand

The independent tech review site has made big hires from Facebook and Wirecutter to grow its presence in live video, commerce and events. The post Digital Trends, a rare profitable and growing independent publisher, looks to expand appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital trends #live video

Russian Independent Booksellers and Publishers Say Big Players’ Partnerships Hurt Business

Small publishers in Russia see a book market unfairly dominated by large publishing groups and their control over the country's major bookselling chains. The post Russian Independent Booksellers and Publishers Say Big Players’ Partnerships Hurt Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #big players

The Rundown: With today’s video strategies, publishers are managing their risk

With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #risk appeared #video strategies

Liebeskind and Verlag Antje Kunstmann: Independent Publishers in a Shifting German Marketplace

Two independent publishers in Germany talk about how they are preserving their literary lists as the market shifts toward commercial titles and other forms of entertainment. The post Liebeskind and Verlag Antje Kunstmann: Independent Publishers in a Shifting German Marketplace appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers

How Publishers Are Keeping Their Social Strategies As Fresh As Their Feeds

Esquire, This Old House and Roast illustrate how they stay on brand and relevant in spite of constant change. The post How Publishers Are Keeping Their Social Strategies As Fresh As Their Feeds appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-23 00:00:00 UTC ]
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Colombia’s ’49 Libros’ Collective: Independent Publishers at Work

In Colombia, the seven independent publishers of 49 Libros and their shared distribution company Huracán have had a new day in the sun at the Bogotá International Book Fair’s new small-press pavilion. By Andrés Delgado Darnalt | @andeldar ‘To Reach Our Markets Strategically’ s the Bogotá... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #work appeared #independent publishers

New from Germany: February 2018 Bestsellers from Independent Publishers

A new, monthly bestseller list from Germany highlights fiction titles from independent publishers. The February bestsellers include historical fiction, the latest in a detective series, and a number of translations. The post New from Germany: February 2018 Bestsellers from Independent Publishers... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers #detective series

Ignore mobile at your peril, Rajan warns indie publishers

It is vital that publishers implement mobile strategies and exploit data about audience, BBC media editor Amol Rajan has said, whilst discussing the challenges facing organisations such as Facebook and the BBC. Continue reading at The Bookseller

[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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Maths - No Problem! scoops IPG's Independent Publisher of the Year

Maths - No Problem! has been named Ingram Content Group Independent Publisher of the Year at this year's IPG Independent Publishers Awards. Continue reading at The Bookseller

[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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WI13: Talking in Memphis With the Independent Publishers Caucus

The Independent Publishers Caucus, a new advocacy organization, met during WI13 in Memphis on Monday. Topics of discussion included funding the group and developing stronger ties between indie presses and indie booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advocacy organization #indie presses #indie booksellers

How Independent Publisher Food52 Used Email to Handle Thanksgiving and Cyber Weekend

Food52, a site known for its recipes, community and carefully selected products, wants people to eat thoughtfully and live joyfully. In order to accomplish that, the content and the commerce halves of the company must work together. Black Friday, Cyber Weekend and other holiday sales represent... Continue reading at AdWeek

[ AdWeek | 2017-11-28 00:00:00 UTC ]
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