A b-to-b publisher shares lessons from its first app launch including mobilizing Web sites and implementing QR codes. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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In response to the Charlie Hebdo attacl, the International Alliance of Independent Publishers has issued a statement of support for freedom of expression The post International Alliance of Independent Publishers on Charlie Hebdo appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
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Susan Hawthorne argues that independent publishing is the source of cultural diversity, bringing bibliodiversity to confront megapublishing and bookselling. The post Independent Publishing as the Source of Bibliodiversity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-26 00:00:00 UTC ]
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Publishers are getting smarter about their mobile apps, recognizing their mistaken assumptions and altering their app strategies as a result. The post The mistakes publishers make with mobile apps appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-26 00:00:00 UTC ]
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New research shows how hard it is to drive app downloads and why news publishers should be focusing more on their mobile websites and social distribution. The post Publishers: Ditch your apps; focus on mobile Web appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-25 00:00:00 UTC ]
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#post publishers
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The top newspaper and magazine publishers in the U.K. have now crossed the mobile-desktop audience threshold, with many reporting that over half their audience now views their content on mobile and tablet devices. The post Mobile traffic surpasses desktop for top UK publishers appeared first on... Continue reading at Digiday
[ Digiday | 2014-08-19 00:00:00 UTC ]
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It's do or die time for Chicago Tribune and its sibling newspapers.On Aug. 4, Tribune Publishing Co. will be on its own, after parent Tribune Media Co. hives off its print properties. While Tribune Media will remain privately held, the new publishing company will start trading the next day on... Continue reading at Advertising Age
[ Advertising Age | 2014-07-30 00:00:00 UTC ]
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The International Alliance of Independent Publishers will be holding their International Assembly in Cape Town this year from September 17-21. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-21 00:00:00 UTC ]
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We asked attendees at this week’s Digiday Publishing Summit to discuss the challenge of mobile campaigns. Here’s what they thought about closing the mobile revenue gap, multi-screen campaigns, and more. Sponsored by CheckM8.The post Infographic: Publishers on closing the mobile gap appeared... Continue reading at Digiday
[ Digiday | 2014-03-20 00:00:00 UTC ]
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In January, CNN announced staggering growth in the number of users accessing their content on mobile devices. For 2013, the company averaged 30 million monthly unique visitors on mobile, an increase of 40 percent over 2012. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-14 00:00:00 UTC ]
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Signs from the UK Independent Publishers Guild conference signal a move toward bolder experiments with with content, DRM, and engagement to foster a brighter future. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
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Children's publishers Usborne Publishing and Nosy Crow won two awards each at tonight's (... Continue reading at The Bookseller
[ The Bookseller | 2014-02-28 00:00:00 UTC ]
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WhatsApp, Facebook's bold $19 billion acquisition, may be best known as a cross-platform instant messaging service for smartphones. But it could become an invaluable distribution tool for publishers.The post Do publishers need a WhatsApp strategy? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-21 00:00:00 UTC ]
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Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
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The mobile Web experience has improved significantly over the past few years as publishers have come to the realization that this smartphone and tablet thing isn't going away. But there are still some responsive design holdouts. The post These top publishers are still mobile Web holdouts... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
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Following a month of upheaval in the independent sector, publishers have told The Bookseller that... Continue reading at The Bookseller
[ The Bookseller | 2014-02-14 00:00:00 UTC ]
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Previously, independent bookstores tended to stay away from marketing self-published authors, but in the age of Amazon, some are embracing local authors no matter how they released their work. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-17 00:00:00 UTC ]
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Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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#programmatic buying
Facebook has reportedly been toying around with the idea of launching a distribution platform for mobile games, boosting advertising revenue by also taking a cut of sales. As of today, the initiative is official: a new Mobile Games Publishing page is now live on Facebook's developers site. The... Continue reading at Engadget
[ Engadget | 2013-07-30 00:00:00 UTC ]
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If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to smartphones and tablets. About 56 percent of Americans now own smartphones, according to the Pew Internet and American Life P ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week
[ Media Week | 2013-04-26 00:00:00 UTC ]
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#online publishers