Implementing a Mobile Strategy as an Independent Publisher

A b-to-b publisher shares lessons from its first app launch including mobilizing Web sites and implementing QR codes. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
News tagged with: #mobile strategy #independent publisher

Other Publishing stories related to: 'Implementing a Mobile Strategy as an Independent Publisher'


The PRH Trial Has Revealed a Barely Hidden Scorn for Independent Publishers

Over the past two weeks, writers and publishing professionals have been riveted by coverage of the trial in which the U.S. Department of Justice is attempting to block Penguin Random House’s purchase of Big Five rival Simon & Schuster. As a member of the independent book publishing... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-18 08:54:18 UTC ]
More news stories like this | News stories tagged with: #independent publishers #publishing professionals #book publishing


Fast-Growing Independent Publishers, 2022

Microcosm Publishing, of Portland, Ore., makes its debut on our list of fast-growing independent publishers, landing with a bang at #1: net revenue spiked 106% in 2021 over 2020 and was up 207% over 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #microcosm publishing


Kate Clanchy’s controversial memoir reissued by independent publisher

Swift Press has acquired Some Kids I Taught and What They Taught Me after its author and original publisher Picador ‘parted company’ last month following widespread criticism of the bookAn independent publisher, Swift Press, has acquired Kate Clanchy’s Some Kids I Taught and What They Taught Me,... Continue reading at The Guardian

[ The Guardian | 2022-02-01 10:50:18 UTC ]
More news stories like this | News stories tagged with: #worth reading #kate clanchy #independent publisher #swift press #widespread criticism #racial tropes #ableist descriptions #picador #memoir


German Independents: Klett-Cotta’s Tom Kraushaar and ‘Publisher Days’

Seven German book publishers—'competitors in real life,' says Klett-Cotta publisher Tom Kraushaar—look forward to the next gathering. The post German Independents: Klett-Cotta’s Tom Kraushaar and ‘Publisher Days’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-07-15 17:11:43 UTC ]
More news stories like this | News stories tagged with: #real life #german book


Carbon offsetting 'a viable solution' for independent publishers

Carbon offsetting is a viable solution for independent publishers wishing to improve their sustainability, Martin Klopstock, operations director at Kogan Page has told a London Book Fair seminar. Continue reading at The Bookseller

[ The Bookseller | 2021-06-21 20:21:54 UTC ]
More news stories like this | News stories tagged with: #independent publishers #london book fair


The Independent Publishers Caucus Comes of Age

The fledgling indie publisher organization, founded in 2016, has emerged from the crucible of the Covid-19 pandemic as an invaluable resource to small presses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #invaluable resource #small presses #indie publisher


Fast-Growing Independent Publishers, 2021

Presses used new and old business models to post solid gains in a pandemic year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #business models #pandemic year


Scribd Announces an Audiobook Production Line, Highlighting Independent Publishers

Subscription service Scribd adds audiobook titles, opening with 'Black Imagination,' to its newly launched Scribd Audio brand. The post Scribd Announces an Audiobook Production Line, Highlighting Independent Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-09 14:00:22 UTC ]
More news stories like this | News stories tagged with: #audiobook


Scribe to publish analysis of Sweden's Covid-19 strategy

Scribe has acquired The Herd, an "in-depth analysis" of Sweden's Covid-19 strategy by Swedish journalist Johan Anderberg.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 20:21:32 UTC ]
More news stories like this | News stories tagged with: #in-depth analysis


Review of 2020: independent publishers

The BBC boost enjoyed by Sally Rooney’s Normal People helped Faber to post strong sales of both the young author’s titles, while Matt Haig’s books claimed three of the top six chart positions for Canongate. Continue reading at The Bookseller

[ The Bookseller | 2021-02-04 22:44:47 UTC ]
More news stories like this | News stories tagged with: #independent publishers #sally rooney #young author #matt haig


American publisher Levine promises ‘beloved’ titles from his new independent list

American publisher Arthur A Levine has launched the first titles fro his new independent children’s publisher Levine Querido in the UK. Levine founded Levine Querido last April after 23 years as the publisher of Scholastic Inc imprint Arthur A Levine Books. One of the driving forces that led him... Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 12:12:21 UTC ]
More news stories like this | News stories tagged with: #independent children #driving forces #corporate publishing #scholastic #american publisher


Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing


Emerald named Independent Publisher of the Year at IPG Awards

Emerald Publishing has been named Independent Publisher of the Year as well as Academic and Professional Publisher of the Year at the 2020 Independent Publishers Guild Awards.   Continue reading at The Bookseller

[ The Bookseller | 2020-09-23 08:00:35 UTC ]
More news stories like this | News stories tagged with: #ipg awards #emerald publishing #professional publisher #independent publisher


Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy

The Spanish publishing industry has gained new clarity on where it stands with the government and is ratcheting up its demands for pendemic assistance. The post Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-06 13:44:10 UTC ]
More news stories like this | News stories tagged with: #coronavirus impact #publishers open #publishing industry


Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support

Asking consumers to remember what booksellers mean to them, Spain's publishing industry associations roll out a campaign to reopen book retailers. The post Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-04 13:07:04 UTC ]
More news stories like this | News stories tagged with: #coronavirus response #bookstore #publishing industry


Little Tiger to publish key worker tribute for Independent Bookshop Week

Little Tiger is to publish a picture book celebrating the work of key workers, to raise money for the NHS during Independent Bookshop week. Continue reading at The Bookseller

[ The Bookseller | 2020-05-26 01:38:15 UTC ]
More news stories like this | News stories tagged with: #key workers #raise money #picture book #independent bookshop


'It's a real battle': African authors fight for publishing independence

Francophone African books are still very often published by French imprints, which can make them hard to get at home. But there is a growing push for changeWhen Cameroonian author Daniel Alain Nsegbe first saw his debut novel for sale in his home city of Douala, the price was so high “you would... Continue reading at The Guardian

[ The Guardian | 2020-05-14 09:59:14 UTC ]
More news stories like this | News stories tagged with: #rights territories #local readers #sub-saharan africa #books written #world rights #debut novel


How Publishers Can Monetize the Mobile Web

[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
More news stories like this | News stories tagged with: #enable publishers #mobile web #caption id= #driving revenue #coordinated effort #user experience #digital publishing


New survey: Digital publishers reveal strategies for growth

A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age

[ Advertising Age | 2020-04-24 14:35:00 UTC ]
More news stories like this | News stories tagged with: #digital world #digital publishers


Fast-Growing Independent Publishers, 2020

Mango Publishing tops the list for the second year in a row, while other presses are finding their own paths to move ahead. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #move ahead