How WSJ.com’s Court Case Affects Online Publishers

A New York court recently sided with the Wall Street Journal’s decision to change its terms of service for subscribers, a surprising decision indicating that digital publishers may have more legal leeway than previously imagined. WSJ decide ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-04-05 00:00:00 UTC ]

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These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018

It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek

[ AdWeek | 2018-10-15 00:00:00 UTC ]
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What is experiential content and why should you care?

Digital publishers have seen the future, and it is video. That sounds remarkably overblown, as consumers are firmly saying no to video. While publishers have presented the “Pivot to Video” movement as a response to young people’s changing media consumption habits, survey data reveals that news... Continue reading at Digiday

[ Digiday | 2018-09-19 00:00:00 UTC ]
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This classic economic theory could save the digital publishing business

Last year, for the first time ever, more money was spent advertising online than on traditional television. So why are digital publishers still struggling? Sponsored by Rumble. The post This classic economic theory could save the digital publishing business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-13 00:00:00 UTC ]
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Snapchat finally submits to the NewFronts

Snapchat is taking the NewFronts plunge, participating in its first digital video showcase to impress advertisers and persuade them to hand over money to support its video endeavors.On Wednesday, the Interactive Advertising Bureau announced the lineup for this fall's new West Coast version of... Continue reading at Advertising Age

[ Advertising Age | 2018-08-30 00:00:00 UTC ]
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The Rundown: The home page is back. Again.

For digital publishers, the home page is back in vogue as Facebook sends less traffic. The post The Rundown: The home page is back. Again. appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-17 00:00:00 UTC ]
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The Rundown: With today’s video strategies, publishers are managing their risk

With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-09 00:00:00 UTC ]
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Ebooks: How digital publishers are 'shaking up' the industry

Meet the author who had 60 rejections before hitting it lucky with an ebook publisher. Continue reading at BBC News

[ BBC News | 2018-08-08 00:00:00 UTC ]
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Digital media companies chasing TV hope for carriage fees, but it’s no guarantee

Digital publishers want to launch linear TV channels and are willing to give them away for free, but that move carries some risk. The post Digital media companies chasing TV hope for carriage fees, but it’s no guarantee appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-22 00:00:00 UTC ]
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Facebook gets CNN to bring Anderson Cooper to its new media venture

Anderson Cooper is bringing a version of his CNN show to Facebook, joining Shepard Smith of Fox News as the two main media stars tapped to join the social network's fledgling news platform.On Wednesday, Facebook announced an initial lineup of seven news programs produced by networks and digital... Continue reading at Advertising Age

[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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Digital publishers with Hollywood ambitions adapt to new economics

Companies like Hearst and Vox Media navigate the publisher model of creating content they own and the producer model of selling shows they don’t. The post Digital publishers with Hollywood ambitions adapt to new economics appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-29 00:00:00 UTC ]
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YouTube TV eyes new linear channels from digital publishers

Cheddar, Tastemade and The Young Turks Network are prepping linear channels for YouTube's live TV service, sources say. The post YouTube TV eyes new linear channels from digital publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-06 00:00:00 UTC ]
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Here’s How Facebook’s Algorithm Shift Is Hurting Digital Publishers, and the Steps They Can Take to Survive

Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal problems it has been having for years. Facebook made a bold move by making a significant... Continue reading at AdWeek

[ AdWeek | 2018-03-02 00:00:00 UTC ]
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The Rundown: The pivot to TV isn’t easy

In this week’s Rundown, we examine why digital publishers may not find quick profits in TV. The post The Rundown: The pivot to TV isn’t easy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-24 00:00:00 UTC ]
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For Digital Publishers, The “Pivot To Video” Bloodbath Is Here

Big platform changes are on the horizon, and they likely will hurt the media companies that went all in on video. If you think 2017 was bad for the media industry, just wait for this year’s bloodbath. Already, it’s promising to be another trash fire of a year–full of closings, layoffs, and panic... Continue reading at Fast Company

[ Fast Company | 2018-01-12 00:00:00 UTC ]
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AMC Brings Six-Second Ads to 'The Walking Dead'

AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the... Continue reading at Advertising Age

[ Advertising Age | 2017-10-04 00:00:00 UTC ]
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EU Publishers: Clean up your cookies or get burned by GDPR

The ticking clock on the General Data Protection Regulation (GDPR) website is a stark warning for digital publishers behind on preparations for the EU’s massive expansion of data privacy rules. The GDPR is coming, and soon but publishers need to reign in the cookies running on their sites if... Continue reading at Digiday

[ Digiday | 2017-07-20 00:00:00 UTC ]
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Something old, something new: Inside NBCUniversal and BuzzFeed’s union

A few years ago, it would have been unthinkable for a major TV company to talk about digital publishers during its upfront presentation. The post Something old, something new: Inside NBCUniversal and BuzzFeed’s union appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-27 00:00:00 UTC ]
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Digital Publishers Have Been Slow to Adopt Vertical Video Ads. Is That About to Change?

MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek

[ AdWeek | 2017-06-21 00:00:00 UTC ]
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Republican-Backed Privacy Bill to Protect Restrictions on Sharing Browser History

Rep. Marsha Blackburn sponsored a bill Thursday that would increase restrictions on consumer data use by both internet service providers and so-called "edge providers" such as Google and Facebook.If passed, the ''Balancing the Rights of Web Surfers Equally and Responsibly Act of 2017'' --... Continue reading at Advertising Age

[ Advertising Age | 2017-05-22 00:00:00 UTC ]
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