In 2017, we came to a realization: Our jobs should be easier. We worked on opposite ends of the advertising and media buying process. Lynn came from the buy side as a digital media manager at Macy’s, who had also previously handled agency work. Mollie was on the sales side, working at AdTheorent as director of New York ad sales [O1] and managing a team of sales reps. We were frustrated—we knew our industry well but kept thinking, “This is ridiculous, why is this [buying and selling] process so difficult? It shouldn’t be that complicated to understand what is out there and how much it costs.” As many in the industry know well, the process of direct sales is time-consuming. It is inefficient and very cost-intensive. If you are selling, you need to hire a whole staff to go after clients, but the win-rate is extremely low at just 20 percent. Often when you don't win business, it's because you can't get in front of the agency for a meeting, or they didn't realize you also could do “X” because they thought of you only as “Y.” Why wasn’t there a space where sellers could promote their media company, showcase everything they can offer, to ensure they are always being considered, when relevant, by advertisers with the budget to deploy. On the ad buying side, the process for partnering directly with a great media company is still really old school—writing out a manual brief, individually emailing different partners. Regardless of whether you're at a large client or an agency,... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-11 15:19:00 UTC ]
News and digital media giant to use special purpose acquisition company (Spac) to go public and to acquire Complex for $300mBuzzFeed, the news, digital media and lifestyle company, has announced plans to become a publicly traded company through a special purpose acquisition company (Spac) that... Continue reading at The Guardian
[ The Guardian | 2021-06-24 16:39:34 UTC ]
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After a hiatus during the Covid-19 pandemic, 'PW' will again begin accepting print galleys for review consideration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-17 04:00:00 UTC ]
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In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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WhatsApp says India's new digital media rules will violate the privacy of its users. Continue reading at BBC World
[ BBC World | 2021-05-26 10:59:05 UTC ]
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The fledgling indie publisher organization, founded in 2016, has emerged from the crucible of the Covid-19 pandemic as an invaluable resource to small presses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-30 00:00:00 UTC ]
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More than a year into the global pandemic, the coronavirus has exploded across India. The spread has been fueled, in part, by possible new variants and the recent holding of mass public events, including political rallies and religious celebrations; vaccination rates, meanwhile, remain low, even... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-04-27 12:34:53 UTC ]
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Journalists at the site, formerly called Business Insider, joined a unionization wave that has swept digital media companies. Continue reading at The New York Times
[ The New York Times | 2021-04-19 15:00:03 UTC ]
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Most — if not all — journalists likely share a commitment to a set of journalistic values, including a belief that those in power should be subject to oversight, that transparency is the right approach to important information, that facts are required to get to the truth, that the less powerful... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-04-15 11:50:53 UTC ]
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The Bologna International Children's Book Fair announces a digital-only edition for 2021, cancelling its physical fair over the COVID-19 pandemic. The post Bologna Children’s Book Fair Cancels Its Physical 2021 Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-09 05:12:11 UTC ]
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A new industry initiative to help independent booksellers and comic shops recover from the Covid-19 pandemic is being launched today, with a $500,000 contribution from Ingram Charities and Ingram Content Group as well as significant gifts from Bookshop.org and four major publishers. The Survive... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-30 04:00:00 UTC ]
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Exploring the Ukrainian publishing sectorThe British Council, with support from the Ukrainian Book Institute, commissioned the research which was undertaken by Emma Shercliff from February to October 2020, with the aim of exploring the Ukrainian publishing sector in more detail, and finding ways... Continue reading at British Council global
[ British Council global | 2021-03-29 15:27:40 UTC ]
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Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-03-23 04:01:00 UTC ]
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Taking a look at libraries offering services to seniors during the pandemic, with programs for memory care, vaccine roll-out, and more. Continue reading at Book Riot
[ Book Riot | 2021-03-03 11:33:00 UTC ]
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Chicago-based Centro Inc., a maker of advertising software, is acquiring a San Mateo-based predictive advertising technology company. Centro announced Wednesday that it is acquiring QuanticMind Inc. Its software uses artificial intelligence and machine learning to analyze data and provide... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-02-24 22:49:15 UTC ]
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Surprisingly, despite the heavy toll taken by the COVID-19 pandemic on brick and mortar bookstores (especially independent brick and mortar bookstores) nationwide, US book sales actually increased by 8 percent in 2020. What demographic is responsible for keeping the industry alive and thriving... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-23 19:04:39 UTC ]
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Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement platform DoubleVerify released a new report that examined three of the most important... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:05:16 UTC ]
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Big offline channels are forecast to outpace digital media this year, with the exception of print. Continue reading at Media Week
[ Media Week | 2021-02-17 09:42:23 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek
[ AdWeek | 2021-01-27 23:07:08 UTC ]
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