When I interviewed entrepreneur and author Guy Kawasaki recently, I chatted with him at great lengths about his Twitter publishing habits. Take a look at his feed, and every few minutes you'll see a new post, from why videos go viral to Playboy's plans for a strip club. With so much tweeting, I asked him if he lost followers. In true Guy style, he admitted that yes, he had lost followers--but not nearly as many as he gained. Incidentally, in the time I wrote this post, Guy Kawasaki tweeted five times and gained 41 new followers, debunking the theory that too many tweets is bad for your presence.While Guy's follow/loss philosophy make sense, for most people it's unsettling to see our numbers on social media sites take a hit, even temporarily. However, we rarely talk about what actions will hurt your friend and follower count in the social space. With that in mind, here are five ways to drop your network numbers in a flash.1. The self-congratulatory retweet. While a little self-promotion is good for personal branding, you can take things a step too far. I'll be the first person to admit that every now and again I'll retweet a compliment from a follower, immediately realizing that I forgot to retweet with comment or a "thanks." Yes, this itsy bitsy RT with comment feature is your friend. If someone tweets about something you do or why they think you're great, make sure that you thank them in a retweet with comment, but avoid retweeting without any humbling context or word... Continue reading at 'Fast Company'
[ Fast Company | 2012-03-01 00:00:00 UTC ]
The Folio: Association Media Summit speaker and VP of Editorial at SHRM shares his take on the role of social in non-profit media. The post Social Media for Association Magazines: Q&A with Tony Lee appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-10 00:00:00 UTC ]
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Two weeks of convulsive change at three of the most prestigious magazine publishers, while Facebook grows by nearly 60 percent. The post Restructurings, Downsizings, and a Social-Media Steamroller appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-03 00:00:00 UTC ]
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Novelist Jenny Colgan deactivated her Twitter account this weekend after her Guardian review of The Secret Lives of the Amir Sisters by Nadiya Hussain, ghostwritten by Ayisha Mailk, sparked angry reactions on social media. Continue reading at The Bookseller
[ The Bookseller | 2017-01-17 00:00:00 UTC ]
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Novelist and international affairs specialist Derek B. Miller picks five books on the complex relationship between media and government. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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With ebook libraries, Amazon Prime Reading and the plethora of online services available putting free publications in your various devices, it's a wonder that people still pay any money for books anymore. But a new website called Honest Few is found... Continue reading at Engadget
[ Engadget | 2016-12-25 00:00:00 UTC ]
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Social publishing is becoming a zero-sum game. As media companies clamor for readers on Facebook, Instagram and Snapchat, Twitter is losing the attention battle. Publishers are waking up to the fact that Twitter doesn't have the audience scale, visual storytelling tools and ad products that the... Continue reading at Digiday
[ Digiday | 2016-12-08 00:00:00 UTC ]
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The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age
[ Advertising Age | 2016-09-09 00:00:00 UTC ]
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Social media doesn’t exist as a grand platform for your experiments. It exists to make money for its owners. The post Memo to Magazine Media: Social Networks Are Not Altruistic appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-24 00:00:00 UTC ]
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Glamour UK has seen a growth spurt in the last six months, thanks to new social media formats like Facebook Live, as well as internal restructuring. While the number of employees in the edit team has stayed at 25, a few new key hires have come on board to direct the growth on platforms. No... Continue reading at Digiday
[ Digiday | 2016-08-08 00:00:00 UTC ]
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Digital publisher IBT Media on Monday announced a new executive management structure that represents a step back for Etienne Uzac, who co-founded the company in the mid-aughts with Johnathan Davis and has served as chief executive.Dev Pragad, who began IBT Media's U.K. operation in 2009, and has... Continue reading at Advertising Age
[ Advertising Age | 2016-07-18 00:00:00 UTC ]
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Guardian News and Media editor-in-chief Katharine Viner laid out some serious home truths about the risks of publishing in an algorithm and platform-dominated era, to 370 advertisers at the ad trade body ISBA's annual lunch. "Social media companies have become overwhelmingly powerful in... Continue reading at Digiday
[ Digiday | 2016-07-06 00:00:00 UTC ]
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Enders Analysis has downgraded its forecasts for the audiovisual sector following the referendum result that will likely see the United Kingdom exit the European Union. The analysts said the result offered “no clear benefits to the audiovisual sector” while a climate of uncertainty promised to... Continue reading at The Bookseller
[ The Bookseller | 2016-07-05 00:00:00 UTC ]
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It's common sense to not post pictures on social media that may convey an irresponsible lifestyle to current or future employers. But there's a subtler dynamic at play we should consider, especially today, National Camera Day, before we upload that beautiful Hawaiian sunset. What if the pictures... Continue reading at AdWeek
[ AdWeek | 2016-06-30 00:00:00 UTC ]
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In the lives of many consumers, social networks have begun to replace traditional news outlets as their primary source of news, making it much more difficult for publishers who still rely on a more traditional business model to earn revenue from their stories. In its annual report on digital... Continue reading at Betanews
[ Betanews | 2016-06-16 00:00:00 UTC ]
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Quercus has acquired a non-fiction title by social media stars Jack Gilinsky and Jack Johnson, known on social media as Jack & Jack. Continue reading at The Bookseller
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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Blink Publishing has signed an as-yet-untitled book by social media "phenomenon”, internet prankster Ben Phillips. Continue reading at The Bookseller
[ The Bookseller | 2016-02-13 00:00:00 UTC ]
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Being a social media manager involves more than tweeting, apparently. Hayley Saltzman works at Bustle in the role and revealed that her job is more strategic and planning tweets, Facebook posts and Instagram pictures. She tells Digiday that she figures out how to bring traffic into the site and... Continue reading at Digiday
[ Digiday | 2016-02-03 00:00:00 UTC ]
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Host of the Project says outrage at ‘neo-masculinist’ Daryush Valizadeh should be channelled into something positive, rather than fuelling his public profileWaleed Aly has called for a social media blackout on Daryush Valizadeh, the leader of “neo-masculinist” group Return of the Kings who... Continue reading at The Guardian
[ The Guardian | 2016-02-02 00:00:00 UTC ]
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