[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to monetize mobile web traffic. Despite more than 10 years of surging mobile traffic, few publishers have found good solutions for driving revenue from this channel. But don’t despair, the imminent demise of the third-party tracking cookie and new technology designed specifically to enhance mobile site speed and ad delivery are set to revitalize the space and enable publishers to maximize mobile web revenue opportunities. Of course, it won’t be simple. A mobile monetization strategy is definitely not plug and play. Mobile monetization strategies are about the bigger picture—a coordinated effort around several distinct digital publishing areas that ensure both better user experience and optimal monetization. Better site performance means increased pageviews, equaling more impressions and ultimately higher revenue. With this in mind, our sister brand AdMonsters developed a playbook aimed at helping you navigate these challenges. It dives into the nuances of each of the areas mentioned above, illustrate how they're interconnected and assist you in making your mobile web performance the best it can be. DOWNLOAD THE PLAYBOOK! The post How Publishers Can Monetize the Mobile Web appeared first... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
Not being able to control access to content as users bypass the paywall is a major challenge facing publishers. This is according to new research carried out by MPP Global Solutions as part of its latest webinar on the future of digital publishing m ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
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As digital publishing slowly but surely comes to eclipse traditional, printed media a big question arises: what happens to the publishing schedule when there are no fixed dealines? This is a problem being tackled head on by the Financial Time ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-14 00:00:00 UTC ]
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At the Frankfurt Book Fair 2013, Markus Dohle, CEO of Penguin Random House, spoke about the upcoming merger and his view on print and digital publishing. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
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At an opening session at last year’s Frankfurt Book Fair, U.K. Publishers Association CEO Richard Mollet remarked that digital publishing was no longer in its infancy, but in the “voting and drinking stages of early adulthood.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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Download our special Frankfurt Book Fair show daily focused on digital publishing. Read interviews with CEOs, digital experts and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
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For digital publishing, our platforms are Zinio for replica flipbooks, GTXcel’s Revista CMS for websites, and StreamSend for e-newsletters, plus the usual suspects Facebook, Twitter and Pinterest social media channels with various vendors lending tools to manage. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
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“I’ll corroborate what you’ve probably been hearing,” says Abrams CEO Michael Jacobs, when asked to discuss the state of digital publishing in the art and photo book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-23 00:00:00 UTC ]
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There’s still no more relevant topic of debate in the publishing industry than the future of the physical book versus the exponentially growing influence of digital publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-09 00:00:00 UTC ]
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Given the upheaval in digital publishing and many authors' entrepreneurial spirit, can today's literary agents engage their clients' art as they did in the past? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-17 00:00:00 UTC ]
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The continuing growth of digital publishing has put even more energy into the flourishing genres of SF, fantasy, mystery and romance publishing, says Wired. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-03 00:00:00 UTC ]
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Publishers, intellectual property owners, app and game developers, and other licensing executives are wrestling with how to monetize digital content and distribution, as well as how to use digital media to spur purchases of licensed books and products, synergize physical and digital to sell more... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-29 00:00:00 UTC ]
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Joshua Tallent, well-known ebook expert and founder of Ebook Architects, shares his views on current issues in digital publishing and ebook development. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-17 00:00:00 UTC ]
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For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek
[ AdWeek | 2013-06-13 00:00:00 UTC ]
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The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
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In this week's PublishNews Brazil, we look at Brasilia's debate on future of digital publishing, FNLIJ's awards for kid's lit, and Brazil's turn as the focus of the Gothenburg Book Fair in 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-25 00:00:00 UTC ]
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The upcoming version of WoodWing´s productivity plug-in Smart Styles will offer a variety of new features, further improving the productivity in print and digital publishing. The upgrade also provides compatibility withInDesign CC ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-14 00:00:00 UTC ]
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Adobe’s Digital Dispatch Adobe has been crowing recently about some numbers pointing to increased demand, innovative advertising models and new revenue streams in digital publishing. In April the company, known for its workflow and... Continue reading at Publishing Executive
[ Publishing Executive | 2013-05-02 00:00:00 UTC ]
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As in financial matters, will the rest of continental Europe be forced to fall in line with Germany's lead in embracing ebooks and digital publishing? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
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Hodder & Stoughton has put an interactive version of the cover of Stephen King's... Continue reading at The Bookseller
[ The Bookseller | 2013-03-21 00:00:00 UTC ]
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