Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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Paying publishing interns 'zero' is not only unethical, but a likely indication you'll probably never hire them in the first place, writes Ashley Mosley. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-23 00:00:00 UTC ]
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Sarah Dickman of Odyl attended inaugural International Publishing Management Course hosted by the Frankfurt Academy and reflects on the importance of continuing education. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-23 00:00:00 UTC ]
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Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday
[ Digiday | 2013-10-23 00:00:00 UTC ]
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According to Scribd's early analysis of user data of its ebook subscription service, 4.5 books were browsed for every book read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-22 00:00:00 UTC ]
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Oxford University Press is publishing a new series detailing the history of the press, spanning... Continue reading at The Bookseller
[ The Bookseller | 2013-10-22 00:00:00 UTC ]
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A look at a the week's round of web musing on the future of publishing in concept, creative work, and technical production, after Frankfurt Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-22 00:00:00 UTC ]
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When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing—OK, the main thing—Vice is a cheerfully irreverent, quasi-rude... Continue reading at Crains New York
[ Crains New York | 2013-10-22 00:00:00 UTC ]
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There is no denying the growing influence the Hispanic population is having on the demographic, social, cultural, and political shifts taking place in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-22 00:00:00 UTC ]
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Our regular series looking at what’s happening in a number of key publishing territories around the world peeks in on Croatia and Israel. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-21 00:00:00 UTC ]
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When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing -- OK, the main thing -- Vice is a cheerfully irreverent, quasi-rude... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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Since Brian Jud took over as executive director of SPAN (Small Publishers Association of North America) at the start of 2013, he has moved quickly to carve a new niche for the association, which was renamed the Association of Publishers for Special Sales (APSS)on July 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-20 00:00:00 UTC ]
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Known for its pristine beaches, El Yunque rain forest, and beautiful Spanish colonial architecture, Puerto Rico is also an important book market for U.S. publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-18 00:00:00 UTC ]
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As book publishers continue to expand their offerings to meet the needs of Hispanic consumers, it is important to look at the genres and formats of the books these consumers are likely to purchase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-18 00:00:00 UTC ]
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Several self-publishing ebook platforms have censored rape, incest and other objectionable titles while others appear to continue profiting from them. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-18 00:00:00 UTC ]
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The U.S. Federal Trade Commission has begun to send more than 58,000 refund checks to consumers who lost money to Green Millionaire, a company that promised a free book explaining how to power cars and homes at no cost, but then billed customers for an online magazine they never ordered. The... Continue reading at PC World
[ PC World | 2013-10-18 00:00:00 UTC ]
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By nixing DRM and selling in the MOBI format, Poland’s ebook players are making strides forward, but the market is still fragmented. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-17 00:00:00 UTC ]
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Under the Iran's new government, the publishing industry promises to be more open and has produced its first ever Persian translation catalog. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-17 00:00:00 UTC ]
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When it comes to referral traffic from social networks, there's Facebook and Pinterest — and then there's everyone else. Facebook accounted for more than 10% of overall traffic to publishers in September, by ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
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Amazon, Barnes & Noble, and Kobo removed self-published pornographic titles from their sites and Kobo stopped sales of self-published titles altogether. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-16 00:00:00 UTC ]
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