How Publishers Are Marketing Digital Audiobooks

Publishers are trying different marketing techniques to differentiate their audiobooks in a crowded market. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
News tagged with: #crowded market

Other Publishing stories related to: 'How Publishers Are Marketing Digital Audiobooks'


Go digital by all means, but don't bring the venture capitalists in to do it

For centuries we the taxpayers have paid to maintain the nation’s treasures and institutions. It would be madness to hand over our archives nowIt’s brutal out there for public service institutions. They are under relentless pressure to conform to a bizarre form of market logic that requires them... Continue reading at The Guardian

[ The Guardian | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading habits


Publishers See Little Impact after Heaven Book Recant

Evangelical publishers are predicting little impact on sales and plans for future books about round trips to the hereafter following the admission by Alex Malarkey that the story he told in 'The Boy Who Came Back from Heaven' is false. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future books #alex malarkey


European publishers assess the threat of ad blocking

We aslked Dazed Group, News U.K., Mashable and Monrif Group what they think about the ominous subject of ad blocking. The post European publishers assess the threat of ad blocking appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking


S&S creates new 'global digital sales' role

Simon & Schuster has created a director of global digital and online sales role based in the US to apply a global approach to sales and marketing across its businesses worldwide. Colin Shields, who headed up the publishers’ digital sales, has been promoted to the newly created position of... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #online sales #simon schuster #global approach #vice president #michael selleck


How European publishers set their tech priorities for the year

European executives from Mashable, Quartz, Dennis, RTE and Sanoma share their tech priorities for the coming year. The post How European publishers set their tech priorities for the year appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming year #year appeared


Harper Lee's second novel to be published this summer

Publisher Harper announced Tuesday that "Go Set a Watchman," a novel the Pulitzer Prize-winning author completed in the 1950s and put aside, will be released July 14. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee


HarperCollins to Publish 2m Copies of New Harper Lee Novel

HarperCollins will publish 2 million copies of "Go Set a Watchman," a novel Harper Lee wrote in the 1950s and then “put aside.” It will come out on July 14. The post HarperCollins to Publish 2m Copies of New Harper Lee Novel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post harpercollins #harper lee


Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #specific product #short order #general motors #real time


How top publishers are using Snapchat

A few days into Snapchat Discover, we checked in on how publishers are approaching the feature. The post How top publishers are using Snapchat appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top publishers #snapchat discover #snapchat appeared


The Mobile Story for Publishers: Told in Key Stats

Thad McIlroy offers some statistics and key data on smartphones and tablets to help book publishers figure out how to address mobile technology. The post The Mobile Story for Publishers: Told in Key Stats appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-04 00:00:00 UTC ]
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Hutchinson to publish charity title on fathers and sons

Bono, Colm Tóibín, Paul McCartney and Salman Rushdie are among the big names contributing to an anthology about sons and fathers, as part of a joint venture between Hutchinson and The Irish Hospice Foundation. Jason Arthur, publisher of Hutchinson, Heinemann and Windmill, agreed a joint-venture... Continue reading at The Bookseller

[ The Bookseller | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #colm tibn #paul mccartney #joint venture #world rights #excluding ireland


Chicago Blizzard Snarls Plans for Publishers Attending ALA

A blizzard that dumped 19 inches of snow on Chicago on Sunday disrupted the travel plans of publishers in town for the library conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel plans #library conference


Harper Lee, author of 'To Kill a Mockingbird,' to publish second novel

The AP reports that Harper Lee will publish her second novel this summer, a sequel to the Pulitzer Prize-winning classic To Kill a Mockingbird. The book, entitled Go Set a Watchman was completed in... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee


How the White House Found a Publishing Ally in Medium

The White House published President Obama’s 2016 fiscal budget on Monday using a medium that’s become increasingly popular among its advisors: Medium, the three-year old self-publishing platform.    In the past three mon ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasingly popular #self-publishing platform


Lee to publish Mockingbird 'sequel'

An unpublished novel by Harper Lee is to finally see the light of day, 60 years after the US author put it aside to write To Kill a Mockingbird. Continue reading at BBC News

[ BBC News | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee


Belarus bookshop rallies against publishing crackdown

Independent publishing house Lohvinau launches crowdfunding campaign after government imposed heavy fine on Minsk literary hub“We are trapped in an absurd and unjust situation which threatens not only the existence of Lohvinau Bookstore but which endangers the possibility to publish books freely... Continue reading at The Guardian

[ The Guardian | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling books #state registration


Harper Lee to Publish Sophomore Novel

Harper Lee, whose single work of fiction, 'To Kill a Mockingbird,' earned her the National Medal of Freedom and the distinction of having written one of the bestselling novels ever published, is going to be releasing a second book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee #single work #national medal #bestselling novels


Founders of Electric Lit; Black Balloon Launch New Publishing Venture

Catapult will launch in fall 2015, with Padgett Powell's story collection, 'Cries for Help, Various.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing venture #story collection


How Data Is Accelerating the Publishing Industry

By Denis Wilson Yes, data has become a buzzword and anyone with a little extra hot air will be eager to tell you it's the cure to what ails your business. The collection of articles in this issue of Publishing... Continue reading at Publishing Executive

[ Publishing Executive | 2015-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #denis wilson #publishing executive


6 Things B2B Publishers Should Worry About In 2015

Securing recurring revenue, adjusting to a mobile audience and getting to know programatic. The post 6 Things B2B Publishers Should Worry About In 2015 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-02 00:00:00 UTC ]
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