How publishers are eyeing Apple News Plus

The launch of Apple News Plus, the all-you-can-eat magazine subscription service, aims to get publishers hoping for a new rush of readers glued to their iPhones. Once bitten, though, those publisers are still approaching the platform with caution, afraid of giving up the lifeblood of their businesses.The tradeoff from the subscription service, which launched last week, is clear, print industry stalwarts can appear on Apple News Plus, with immediate distribution on 1.4 billion devices, but they have to give up that direct connection to readers. The magazinesfrom publishers like Hearst, Cond Nast and Meredithwon't get access to data about their Apple News Plus readers, because Apple doesn't track users, which also means advertisers can't target them."The economics on Apple News is obviously less than we get from our owned and operated properties," says Daniel Hallac, New York Media's chief product officer. "But it's a different audience than our web properties, so it's an opportunity to reach new people." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-30 00:00:00 UTC ]
News tagged with: #direct connection #apple doesn #track users #operated properties #york media #web properties

Other Publishing stories related to: 'How publishers are eyeing Apple News Plus'


“The Majority Do Not Know What Publishers Actually Do”

The 2013 PA International Conference in London lamented the general lack of appreciation for the role of publishers and lauded the revival of indie booksellers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie booksellers


When will publishers wake up to the challenge of Amazon?

The books industry still underestimates the disruptive power of Jeff Bezos's awesome ambitionSo Amazon are the bad guys, again. At least according to Harper's Magazine they are. For the former Amazon employee James Marcus, Brad Stone "drops the ball" in his biography of Jeff Bezos, The... Continue reading at The Guardian

[ The Guardian | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary culture


FEP records 2012 publisher revenue decline

Publishers across Europe saw a decline in total revenue in 2012, despite a rise in the number of... Continue reading at The Bookseller

[ The Bookseller | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total revenue


Reddit Draws Readers, Authors, Publishers

For anyone struggling with choosing the perfect literary present this holiday season, there’s a large, vocal, and opinionated group that just might be able to help: the more than one million subscribers to the Books category on Reddit, the popular social media Web site. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holiday season #million subscribers #books category


Pocket Reveals Top Stories, Publishers of 2013

The save-it-for-later software service Pocket has released a list of the "best" content from 2013. Pocket's 10 million users saved more than 450 million items (from articles and videos to memes and gifs) from across the Web this year, and Pocket looked at which were saved most, as well as which... Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-12 00:00:00 UTC ]
More news stories like this |


Bloomberg News Pays Reporters More If Their Stories Move Markets

Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories. This is one of many metrics that is factored into reporters' annual bonuses. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg news


Choc Lit deal for self-published author

Choc Lit has bought world rights in self-published author Kirsty Ferry’s adult fantasy The... Continue reading at The Bookseller

[ The Bookseller | 2013-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published author #choc lit


News Corp. Seeks Buyer for Brooklyn-Based Newspaper Group

News Corp. is looking for a buyer for its Brooklyn-based local newspaper operation. Capital has learned that the global publishing conglomerate, which also owns The Wall Street Journal and the New York Post, has issued a prospectus to potential b ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seeks buyer #york post


Tribune files plan with SEC ahead of publishing unit spinoff

Tribune Co. took a key step in the planned spinoff of its publishing business on Monday, filing a Form 10 registration statement with the Securities and Exchange Commission. Continue reading at Baltimore Sun

[ Baltimore Sun | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key step #publishing business #exchange commission


Storm8 Gets Into the Publishing Business, Too

Social mobile games studio Storm8 announced today that it will start marketing, distributing and advising on third-party games via a new arm, Storm8 Publishing. Its first title, War of Dragons for iOS, is a Puzzle & Dragons-esque match-three game originally released as Tower of Saviors.... Continue reading at AllThingsD

[ AllThingsD | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business


Amazon's new imprint StoryFront will publish short stories

The new imprint of the online bookseller has already released works by authors including William Lashner and Rebecca Adams Wright. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online bookseller


Apple to give away songs, ebooks, apps during '12 Days of Gifts'

Apple will be giving away digital gifts every day for 12 days after Christmas to users of an app released Tuesday.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-12-10 00:00:00 UTC ]
More news stories like this |


How publishing fiction online launched the career of this young writer | Beth Reeks

Indie publishing via online writing communities and ebooks can provide valuable feedback, and even set you on the path to mainstream successNews that a quarter of the top 100 Kindle books on Amazon.com are from indie publishers doesn't surprise me. I started out writing online. Fed up with the... Continue reading at The Guardian

[ The Guardian | 2013-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter account #revolution afoot


News Briefs: Week of December 9, 2013

Swinwood to succeed Hayes at Harlequin and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
More news stories like this |


U.S. Publishers Increase Presence at Guadalajara

The first ever "USA Pavilion" contributed to an increase in American publishers' participation at this year's Guadalajara International Book Fair (FIL). Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers


Ipso becomes a facto as 90% of publishers leap aboard their own train

I can't repeat my Ipso facto joke yet again. But there, I just did. The announcement that almost all of the major publishers have signed up to fund the Independent Press Standards Organisation, and agreed therefore to be regulated by it, is hardly a shock.But Paul Vickers, the Trinity Mirror... Continue reading at The Guardian

[ The Guardian | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consistently argued #concerned parties


Medium brings design and photo improvements to its social publishing platform

Medium is debuting a slew of new look-and-feel tweaks designed to let would-be columnists pretend they're working for a well-designed print publication. The site says that one of its initial goals was to empower writers with "dead simple" tools to ... Continue reading at Engadget

[ Engadget | 2013-12-05 00:00:00 UTC ]
More news stories like this |


Japan's publishers protest over secrecy threat

Japan’s new “authoritarian” Designated Secrets Bill will have dire consequences... Continue reading at The Bookseller

[ The Bookseller | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dire consequences


Amazon reveals quarter of Kindle ebook sales in US were for indie publishers

Figures from world's biggest bookseller trumpeted as sign of how self-publishing and smaller labels are changing the industryAs many as a quarter of the top 100 Kindle books on Amazon.com are from indie publishers, according to data revealed at a trade presentation by the retailer.A chart... Continue reading at The Guardian

[ The Guardian | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading position


GameStick lands first major publisher deal with Ubisoft

When we reviewed the GameStick Android console, one of our main concerns was how the library of titles on offer would pan out over time. Today, it's just been announced that Ubisoft will be bringing its Prince of Persia franchise to the platform. .. Continue reading at Engadget

[ Engadget | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #main concerns