How publishers are eyeing Apple News Plus

The launch of Apple News Plus, the all-you-can-eat magazine subscription service, aims to get publishers hoping for a new rush of readers glued to their iPhones. Once bitten, though, those publisers are still approaching the platform with caution, afraid of giving up the lifeblood of their businesses.The tradeoff from the subscription service, which launched last week, is clear, print industry stalwarts can appear on Apple News Plus, with immediate distribution on 1.4 billion devices, but they have to give up that direct connection to readers. The magazinesfrom publishers like Hearst, Cond Nast and Meredithwon't get access to data about their Apple News Plus readers, because Apple doesn't track users, which also means advertisers can't target them."The economics on Apple News is obviously less than we get from our owned and operated properties," says Daniel Hallac, New York Media's chief product officer. "But it's a different audience than our web properties, so it's an opportunity to reach new people." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-30 00:00:00 UTC ]
News tagged with: #direct connection #apple doesn #track users #operated properties #york media #web properties

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News Briefs: Week of January 6, 2014

Authors Guild Appeals Google Decision and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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Hearst's Swartz Eyes B2B Media, Entertainment, for Growth

Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said in a New Year’s letter to employees recapping the year he took over as chief executive. Swartz, formerly the head of Hearst’s... Continue reading at AdWeek

[ AdWeek | 2014-01-02 00:00:00 UTC ]
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Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
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DoJ, States Slam Apple’s Bid for a Stay

In a strongly-worded brief, attorneys questioned Apple’s conduct, and again suggested that the company is trumping up concerns over the court’s external monitor, Michael Bromwich. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-31 00:00:00 UTC ]
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Apple Feud Deepens With Court-Appointed Monitor

A feud between Apple Inc. and a lawyer appointed by a federal court judge to monitor the company's ebook pricing reform became even more acrimonious Monday. Continue reading at AllThingsD

[ AllThingsD | 2013-12-31 00:00:00 UTC ]
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Judge Denies Apple’s Bid to Extend E-book Damages Inquiry

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[ Publishers Weekly | 2013-12-30 00:00:00 UTC ]
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Byliner Publishes New Elmore Leonard Stories

The two stories were written in 1958 while the late writer was working at a Detroit-based advertising agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-30 00:00:00 UTC ]
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'Shelf-help' books set to fill publishers' coffers in 2014

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[ The Guardian | 2013-12-29 00:00:00 UTC ]
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The Greatest Magazine Ever Published

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[ Slate | 2013-12-27 00:00:00 UTC ]
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[ The Guardian | 2013-12-24 00:00:00 UTC ]
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‘Twas the Night before Christmas’ at the Book Publisher

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[ Publishing Perspectives | 2013-12-24 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-12-20 00:00:00 UTC ]
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News Corp buys Storyful for £15m

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[ The Guardian | 2013-12-20 00:00:00 UTC ]
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[ Publishers Weekly | 2013-12-20 00:00:00 UTC ]
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[ Editor & Publisher | 2013-12-19 00:00:00 UTC ]
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Screw magazine publisher Al Goldstein dies aged 77

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[ The Guardian | 2013-12-19 00:00:00 UTC ]
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Times publisher reports pre-tax losses of £24m

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[ The Guardian | 2013-12-18 00:00:00 UTC ]
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[ Advertising Age | 2013-12-18 00:00:00 UTC ]
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[ The Guardian | 2013-12-17 00:00:00 UTC ]
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