How publishers are eyeing Apple News Plus

The launch of Apple News Plus, the all-you-can-eat magazine subscription service, aims to get publishers hoping for a new rush of readers glued to their iPhones. Once bitten, though, those publisers are still approaching the platform with caution, afraid of giving up the lifeblood of their businesses.The tradeoff from the subscription service, which launched last week, is clear, print industry stalwarts can appear on Apple News Plus, with immediate distribution on 1.4 billion devices, but they have to give up that direct connection to readers. The magazinesfrom publishers like Hearst, Cond Nast and Meredithwon't get access to data about their Apple News Plus readers, because Apple doesn't track users, which also means advertisers can't target them."The economics on Apple News is obviously less than we get from our owned and operated properties," says Daniel Hallac, New York Media's chief product officer. "But it's a different audience than our web properties, so it's an opportunity to reach new people." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-30 00:00:00 UTC ]
News tagged with: #direct connection #apple doesn #track users #operated properties #york media #web properties

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Like This if You Like Pandas! Facebook Says Publishers Shouldn't Fret About News Feed Changes.

The guy who runs Facebook's most valuable real estate explains why the company just changed its rules. Continue reading at AllThingsD

[ AllThingsD | 2013-12-06 00:00:00 UTC ]
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Inquirer/Daily News Publisher Bob Hall Keeps His Job

A judge on Thursday rejected a request to remove Robert J. Hall from his post as publisher of the company that owns the (Philadelphia) Daily News, Inquirer and Philly.com. Philadelphia Common Pleas Judge Patricia McInerney is still consideri ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-15 00:00:00 UTC ]
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Judge bars Apple from price-fixing deals with ebook publisher

Apple says it will appeal against a court ruling that bans the company from entering into deals with publishers that could allow ebook prices to be fixed or inflated. The case was raised by the Department of Justice and judge Denise Cote's decision is very much in line with what they were... Continue reading at Betanews

[ Betanews | 2013-09-06 00:00:00 UTC ]
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DOJ defends Apple ebook price fixing injunction, says publishers had it easy

The US Department of Justice isn't buying publishers' arguments that proposed injunctions against Apple for alleged ebook price fixing are excessive and contradictory. DOJ attorney Lawrence Buterman claims in a response letter that the penalties against Apple are necessarily harsher, since it... Continue reading at Engadget

[ Engadget | 2013-08-10 00:00:00 UTC ]
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Publishers fight Apple ebook ruling

Five major publishers are challenging restrictions imposed on Apple after it was found guilty of ebook price-fixing. Continue reading at BBC World

[ BBC World | 2013-08-09 00:00:00 UTC ]
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Publishers join Apple in objecting to proposed measures by the DOJ

Following the ebook price-fixing trial, the Department of Justice wants to impose measures on Apple, but publishers say they'll be the ones hurt by the rules. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-09 00:00:00 UTC ]
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Publishers object to U.S. punishment for Apple

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[ Crains New York | 2013-08-08 00:00:00 UTC ]
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Publishers Object to E-Book Plan for Apple

Five major U.S. publishers objected to the Justice Department's proposal to limit Apple's influence in the electronic books market, saying it would effectively alter their existing settlements with the U.S. government. Continue reading at AllThingsD

[ AllThingsD | 2013-08-08 00:00:00 UTC ]
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Publishers say ebook restrictions would hurt them, not Apple

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[ PC World | 2013-08-08 00:00:00 UTC ]
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Publishers object to DoJ Apple ruling

Publishers have united to object to new Department of Justice constraints against Apple,... Continue reading at The Bookseller

[ The Bookseller | 2013-08-08 00:00:00 UTC ]
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Publishers object to proposed Apple ebook remedies

As Apple returns to court on Friday to fight with government lawyers over proposed restrictions on its ebook business, the company is getting a little belated help from its alleged co-conspirators.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-08-08 00:00:00 UTC ]
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E-book publishers side with Apple, ask DoJ to scrap new price-fixing rules

Apparently Apple isn't the only company thinking the US Department of Justice's recently imposed remedies against it were "draconian." US publishers HarperCollins, Simon & Schuster, Penguin and others have also ganged up on the DOJ with a legal brief opposing the punitive restrictions. In... Continue reading at Engadget

[ Engadget | 2013-08-08 00:00:00 UTC ]
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DOJ demands Apple terminate publisher deals and rival ebookstore restrictions (updated)

In a decisive move in the legal battle surrounding Apple's fishy ebook pricing practices, the US Department of Justice has issued a proposed remedy aimed at leveling the playing field. The terms of the proposal, which requires approval by the court, call for an end to Apple's deals with major... Continue reading at Engadget

[ Engadget | 2013-08-02 00:00:00 UTC ]
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Survey: Does Apple’s Guilty Verdict in Ebook Trial Damage Publishing?

Apple has been found guilty of colluding to raise ebook prices. Financial ramifications aside, has the judgement damaged publishing's reputation with consumers? Continue reading at Publishing Perspectives

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Leaders in Mobile News Publishing Share 8 Keys to Success

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[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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News Corp. Spinoff Forces Publishing Arm to Prove Growth

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[ Editor & Publisher | 2013-06-28 00:00:00 UTC ]
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Google News opt-in is not good enough, German publishers say

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[ PC World | 2013-06-25 00:00:00 UTC ]
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Google News Becomes Opt-In For German Publishers After Copyright Law Change

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[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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Google News in Germany asks publishers to opt-in for indexing, sidesteps copyright fees

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[ Engadget | 2013-06-22 00:00:00 UTC ]
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News Corp. Spinoff Pegs Value of Publishing at $9.1 Billion (2)

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[ Editor & Publisher | 2013-06-20 00:00:00 UTC ]
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