How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
News tagged with: #non-subscribers alike #users provide #email address #core strategy #melissa inman #meredith corp #browser notification #retention cycle #consumer sentiment #confident audiences #advertising partners #affiliate revenue #decision early #sources didn #public health #digital content #bonnier

Other Publishing stories related to: 'How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth'


Profits surge at HarperCollins during 2010

Written By: Graeme Neill Publication Date: Thu, 14/04/2011 - 09:21 Profits at HarperCollins surged £25.3m due to "exceptional rights income" in its most recent set of financial results filed at Companies House. For the year ending 30th June, operating profit increased to £29.1m. Turnover was... Continue reading at The Bookseller

[ The Bookseller | 2011-04-14 00:00:00 UTC ]
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Mehta hails publishing after lifetime award

Written By: Felicity Wood Publication Date: Wed, 13/04/2011 - 14:00 Sonny Mehta, editor-in-chief of Alfred A Knopf, has said publishing's editorial, marketing and publicity standards would guarantee the sector's relevance, as he was awarded the eighth LBF Lifetime Achievement Award in... Continue reading at The Bookseller

[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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Campaigners says publishers 'not interested' in library fight

Written By: Benedicte Page Publication Date: Wed, 13/04/2011 - 11:06 Library campaigner Tim Coates called on publishers to get involved in the fight to save public libraries, warning that the 500 currently threatened with closure will be followed by many more without action to protect the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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Tynt Offers Tracking Tools for Publishers

A San Francisco-based company called Tynt is determined to allow publishers the opportunity to take full advantage of copy and paste user action. Already used by 600,000 publishers, the company released the Tynt’s Publisher Tools set in early February. The currently free suite of four tools... Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-13 00:00:00 UTC ]
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LBF: Territoriality "key" for UK publishers

Written By: Philip Jones Publication Date: Tue, 12/04/2011 - 09:28 Controlling world English-language rights is key to taking advantage of the global book economy for UK publishers, delegates have been told. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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LBF: Change needed, but publishing still vital

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[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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PA backs publisher admission over piracy costs

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[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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Publishers back new PEN freedom initiative

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[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Specific Media appoints UK publisher services director

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[ Media Week | 2011-04-11 00:00:00 UTC ]
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Agents Keeping Foreign Publishers on Digital Leash

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[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Wink Publishing launches for budding authors

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[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Publishers gloomy on Borders' turnaround plan

Written By: Bookseller Staff Publication Date: Thu, 07/04/2011 - 09:05 US publishers have dismissed Borders' recovery plan, which includes revamped stores and increased online sales, as unrealistic and are increasingly gloomy about its future. The New York Times reports Borders senior... Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Profits surge at Quercus, launches new imprint

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[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Coronet to publish Tess Daly fiction

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[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Room top pick in spring TV Book Club

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[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Historian Weir's backlist to be published digitally

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[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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A Young (and Very Ambitious) Group of Publishers

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[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Shelley becomes publisher amid LB promotions

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 15:24 Little, Brown has made two "significant" promotions, with deputy publisher David Shelley becoming publisher of the group and commercial director Ben Groves-Raines moving up to chief operating officer. All of the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Publishers "buoyant" at Bologna fair

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[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Agents warn publishers over digital rates

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[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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