Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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This Sunday will mark a decade since the September 11, 2001 attacks against the United States transpired. Many publishers are marking the anniversary with cover treatments and feature stories that not only reflect on the tragedy, but share stories of its survivors. Here, FOLIO: shares how... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Publication Date: Wed, 07/09/2011 - 08:23 The Friday Project publisher Scott Pack is to become publisher of HarperCollins' community writing site authonomy.com. Pack, who is also director of digital product development, will retain his role at TFP. Rachel Faulker, a former HC graduate trainee,... Continue reading at The Bookseller
[ The Bookseller | 2011-09-07 00:00:00 UTC ]
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Despite enormous amounts of attention directed towards digital efforts in the magazine industry, many independent publishers still count print as their main business and most reliable source of revenue. As the paper market continues to fluctuate, publishers are finding new ways to keep the price... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 06/09/2011 - 08:55 Two French publishers have launched a public call to arms to defend independent booksellers, which continue to suffer from financial decline in the country. Le Seuil c.e.o. Oliver Bétourné wrote in Le Monde last week that... Continue reading at The Bookseller
[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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IGN Entertainment, the News Corporation-owned online publisher, has appointed Mike Goldstein as its first UK publisher for men's entertainment site AskMen. Continue reading at Media Week
[ Media Week | 2011-09-02 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 02/09/2011 - 15:24 Quercus plans to increase its staff by 40% within the next three years, as it aims to become one of the UKs top five trade publishers. The indie outfit is currently ranked as the 14th largest UK operation in terms of sales... Continue reading at The Bookseller
[ The Bookseller | 2011-09-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 02/09/2011 - 15:02 Publishers have a raft of rugby titles set for release this autumn as the 2011 Rugby World Cup kicks off in New Zealand on 9th September. Among the books coming out is Rugby World Cup 2011 from G2 Entertainment, edited by... Continue reading at The Bookseller
[ The Bookseller | 2011-09-02 00:00:00 UTC ]
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Though magazines releasing digital editions have provided plenty of headline fodder over the past months, sales of those editions have been another story. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-01 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Fri, 02/09/2011 - 07:50 Twenty French online-only book publishers and other digital providers have joined forces for the first time to launch the new literary season. The site larentreelitteraire.org was unveiled this week and will stay live until... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 01/09/2011 - 15:00 Picador has won an eight-way auction for an American debut set primarily in 1950s America, snapping up the title and one other for a six-figure sum. Editorial director Kate Harvey acquired Tigers in Red Weather by Liza... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 31/08/2011 - 14:45 The Edinburgh International Book Festival, Scottish indie Cargo and US publisher McSweeney's are to team up on a four-volume collection of stories from authors including Roddy Doyle and Ali Smith. Fifty authors are to take part... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 31/08/2011 - 08:45 Chatto & Windus has acquired a debut collection by poet Helen Mort, with plans to publish Division Street in 2013. Assistant editor Parisa Ebrahimi acquired world rights, all languages, in a deal made directly with... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 30/08/2011 - 14:15 Penguin business imprint Portfolio has acquired a book by Goldman Sachs Asset Management chairman Jim O'Neill. World rights to The Growth Map was acquired jointly by Portfolio UK editorial director Joel Rickett and Adrian... Continue reading at The Bookseller
[ The Bookseller | 2011-08-30 00:00:00 UTC ]
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In a move to grow its Technology Group, Penton Media has acquired Nine Lives Media. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-30 00:00:00 UTC ]
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Business-to-business higher education and international trade publisher ThinkGlobal is partnering with online s Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-26 00:00:00 UTC ]
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La Martinière will split revenue with the U.S. Internet company from digital sales of out-of-print, copyright-protected works. Continue reading at The New York Times
[ The New York Times | 2011-08-26 00:00:00 UTC ]
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James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same, and reveals how the company is monetising its digital products. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
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Apple, its products adored by consumers all over, has nonetheless had a complicated relationship with publishers, who have battled with the tech giant over its intractable position involving the sale of content on its devices. But those who have railed against Apple's hard-headedness are... Continue reading at AdWeek
[ AdWeek | 2011-08-25 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 25/08/2011 - 14:38 The "literary nightclub" BookSlam is to venture into publishing, releasing an anthology of new material inspired by music from the likes of Irvine Welsh, William Boyd and Simon Armitage. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-25 00:00:00 UTC ]
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After initial rumors circulated Maxim was no longer available through iTunes, its been clarified that Maxim is still available for the iPad, NOOK and Zinio platforms, but has switched support providers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-24 00:00:00 UTC ]
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