How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
News tagged with: #non-subscribers alike #users provide #email address #core strategy #melissa inman #meredith corp #browser notification #retention cycle #consumer sentiment #confident audiences #advertising partners #affiliate revenue #decision early #sources didn #public health #digital content #bonnier

Other Publishing stories related to: 'How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth'


Cox dubs agents who publish "foxes in hen house"

Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 09:31 Literary agents who publish their clients' work were likened to foxes raiding the hen house at the Publishers Launch London conference held in London yesterday (Tuesday). Peter Cox, agent and founder of the agency Redhammer,... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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E-growth good in Europe, despite increasing US threat

Written By: Philip Jones Publication Date: Tue, 21/06/2011 - 10:13 UK publishers are seeing good growth from ebook sales overseas, particularly in Scandinavia, but they face a looming threat from US ebook companies, which are now setting their sights on English readers in Europe. Though there... Continue reading at The Bookseller

[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Digital surge fails to affect B&N bottom line

Written By: Graeme Neill Publication Date: Tue, 21/06/2011 - 15:49 Barnes & Noble has announced a full year loss of $74m (£45.6m), despite a surge in digital sales lead by its Nook ebook reader helping it to report an all-time high in yearly sales of $7bn (£4.3bn). read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Ladybird to publish Hello Kitty

Written By: Charlotte Williams Publication Date: Tue, 21/06/2011 - 08:00 Ladybird is to publish a range of Hello Kitty pre-school titles, having acquired UK rights from Fluid World, UK agent for Hello Kitty brand owner Sanrio. Ladybird will publish a range of formats for 0-3-year-olds,... Continue reading at The Bookseller

[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Self-published author hits one million Kindle sales

Written By: Lisa Campbell Publication Date: Mon, 20/06/2011 - 14:31 John Locke has become the first self-published author to sell more than one million ebooks through Amazon. The author used Amazon's Kindle Direct Publishing platform to publish and sell his titles. He joins Stieg Larsson,... Continue reading at The Bookseller

[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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What Amazon Must Do to Save Kindle Direct Publishing

As awesome as Kindle Direct Publishing is, it will be crushed by spam if Amazon doesn't take some action to control the amount of junk titles being dumped on it. Continue reading at PC World

[ PC World | 2011-06-18 00:00:00 UTC ]
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Century to publish Skinner's Times columns

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[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Global publishing back on front foot

Written By: Philip Jones Publication Date: Fri, 17/06/2011 - 14:40 The world's largest pub­lishers have begun growing again after weathering the global recession over the past three years, with ­Pearson once again emerging as top dog. According to the annual ranking of global pub­lishing... Continue reading at The Bookseller

[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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AAA will not expel agents turned publishers

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[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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Tesco non-food growth remains "negative"

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[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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Ladybird to publish Peter Andre

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[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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Sheema Mookherjee appointed LP India publisher

Written By: Charlotte Williams Publication Date: Tue, 14/06/2011 - 15:10 Lonely Planet has appointed Sheema Mookherjee as publisher for its Indian publishing arm. Mookerherjee's most recent role was looking after HarperCollins India's non-fiction and reference lists, and she started work at... Continue reading at The Bookseller

[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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Distribution: WS Publishing Moves to Perseus

WS Publishing Group, formerly known as Wedding Solutions Publishing, is moving to Perseus Distribution for sales and distribution in the U.S. and Canada as of July 1. Best known for its wedding planning and wedding related books, WS Publishing also publishes in the categories of baby and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-13 00:00:00 UTC ]
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BCA plans for 30% growth in next year

Written By: Lisa Campbell Publication Date: Fri, 10/06/2011 - 08:23 Book Club Associates has announced plans for 30% growth over the next year after it was bought by the Webb Group in a deal which could potentially see its books sold through Next and Grattan retail catalogues. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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S&S title to examine Arab spring

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[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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Why Apple Backed Down in Fight With Publishers

Maybe Apple isn’t so untouchable after all. The device maker, which has been locked in a battle with publishers, made a surprise concession recently, dropping a pricing requirement for its App Store that irked publishers. Before, publishers couldn't undercut the subscription price they offered... Continue reading at AdWeek

[ AdWeek | 2011-06-10 00:00:00 UTC ]
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Angry Robot to publish Feyre quadrilogy

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[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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Thames & Hudson to publish Spielberg title

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[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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HarperCollins to publish digital exclusives from MacBride

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[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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AOL Outlines How New AOL Advertising.com Group Will Serve Publishers

In May, AOL launched the AOL Advertising.com Group, a b-to-b advertising division focused on serving publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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