Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Carlton Publishing Group arts imprint Goodman, which launched in 2009 and is headed by chairman... Continue reading at The Bookseller
[ The Bookseller | 2012-06-25 00:00:00 UTC ]
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Publishers should engage more with consumers by exposing the publishing process, delegates at the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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Using data from almost 2,000 publishers, the Association of American Publishers reports that ebooks have outsold hardcovers for the first time. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-06-21 00:00:00 UTC ]
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Thirteen novels, including "The Good Earth,'' which won the Pulitzer Prize in 1932, will be published in ebook format by Open Road Integrated Media. Continue reading at The New York Times
[ The New York Times | 2012-06-18 00:00:00 UTC ]
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After posting significant gains in 2011, the 16 publishers highlighted in PW’s annual Twitter snapshot all continued growing in 2012, showing that the book activity on the social media platform is still increasing substantially. All told, the total number of Twitter followers across all 16... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-15 00:00:00 UTC ]
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Erotica is continuing to steam-up acquisition meetings, with 19th July a potential sweet spot as... Continue reading at The Bookseller
[ The Bookseller | 2012-06-15 00:00:00 UTC ]
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HarperCollins has set up a global publishing programme, HarperCollins 360, which aims to make... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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AA Publishing has frozen commissions for new overseas travel guides, and will work with more... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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Publishers are confident that the draft Primary National Curriculum Programmes, released earlier... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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As the Association of American University Presses prepares to celebrate a milestone 75th birthday at its upcoming annual conference in Chicago, June 18–20, university press leaders are sure to have a long list of birthday wishes. Even the AAUP’s own conference description refuses to soft-pedal... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-11 00:00:00 UTC ]
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Google and French publishers and authors have officially ended six years of legal wrangles with... Continue reading at The Bookseller
[ The Bookseller | 2012-06-11 00:00:00 UTC ]
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Google Inc.'s effort to digitize the world's books inched forward Monday, as the search giant said it had struck deals with French authors and publishers that end six years of litigation and open the way to sell out-of-print French books online. Continue reading at AllThingsD
[ AllThingsD | 2012-06-11 00:00:00 UTC ]
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Google has struck a deal with two French organizations representing authors and book publishers, ending years of litigation. Continue reading at PC World
[ PC World | 2012-06-11 00:00:00 UTC ]
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Though results aren't what they used to be, sales still spiked for the first pick. Continue reading at Crains New York
[ Crains New York | 2012-06-10 00:00:00 UTC ]
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The erotica trend sparked by Fifty Shades of Grey looks set to sizzle all summer, with... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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Berkshire Hathaway has made the latest of its string of investments in newspaper publishers. Continue reading at The New York Times
[ The New York Times | 2012-06-07 00:00:00 UTC ]
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Amazon Publishing and long-running book-maker Avalon now has more in common than rhyme schemes. The pair have struck up a deal to publish over 3,00 titles from the publisher's back-catalogue, broaching its romance, mystery and western genres. It'll be the first time that these books will be... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
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New figures suggest that recent growth in the self-publishing market has led to the first... Continue reading at The Bookseller
[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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The pros and cons of DRM have been a hot topic at this year's BookExpo America, with at least... Continue reading at The Bookseller
[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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The number of traditionally published print books rose 6% in 2011, to 347,178, according to preliminary figures released Tuesday morning by Bowker. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-05 00:00:00 UTC ]
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